SEO pros, let's be real: AI won't fix bad content—but it will expose it. 📘 Here are the 3 lessons we've learned about AI and search engine marketing in 2024 (https://bit.ly/4fdzo8B): 1️⃣ SEO is evolving into a new era: user-focused content creation and personalization instead of optimized for generic keyword terms to earn search engine real estate. Here's what you can do about it: - Optimize content for zero-click searches. - Use AI to optimize your content layout, navigation, and information. - Do your keyword and topic research with the help of AI. - Optimize your page loading speeds (slow speeds will sabotage your content, period). - Work on link-building. This builds authority to both users and search engines. 2️⃣ Not every content team knows how to use AI beyond efficiency. More use cases for AI and SEO content creation: - Brainstorming unique content premises - Repurposing or updating existing content - Developing a "content code" (identify patterns in your language, style, and tone) - Training AI on your brand voice 3️⃣ AI shouldn’t replace authentic, experience-based content from humans. We can use AI tools to help us work faster, produce more content volume, or streamline manual tasks. But the one thing that we can’t fake is authenticity. The type of content that resonates: - Anecdotes - Relatable life experiences - Original quotes from real people - Branding that readers can connect to Want to learn more? Read the full article to see examples IRL how we’ve been experimenting with AI these past few months.
Let's go Salvatore Surra!
Building a community of tech visionaries | Helping #startups scale with innovative tech solutions | CTO @ Code&Cakes
1moUsing AI smartly for things like brainstorming and optimization is key!