Seamless.AI’s Post

Fun quick 4 min read! Try it out, some curiosities in there.

Why Spotify Wrapped 2024 fell short While Spotify Wrapped continues to be a highly anticipated year-end tradition, the 2024 edition has left many of us underwhelmed and disappointed. The campaign, known for its personalized insights, seems to have lost some of its magic this year. The once unique and engaging designs have been replaced with generic and uninspired graphics. Many of us have reported inconsistencies in their listening history and top song selections. This may be linked to the rumored departure of Spotify's lead genre data scientist, which could explain the noticeable absence of the detailed genre analysis that users have come to appreciate. These shortcomings have led to a sense of disconnect between Spotify and its users. The lack of attention to detail and the absence of meaningful personalization have left many feeling as though Spotify Wrapped 2024 failed to capture the essence of their musical journey throughout the year. It remains to be seen how Spotify will respond to this feedback, but it's clear that they should address these concerns to regain user trust and restore the excitement surrounding Spotify Wrapped.

Spotify is transforming how we communicate value. We’ve all known for decades that we as humans love to be included, seen and validated. Henrik Gistvall discussed it the other day, hardly no one cares about your why. We care about ourselves and the image we are projecting to others. Thus also showing that we care about what groups we belong to. Spotify makes every user in the universe feel happy about our unique and fascinating way of using their product. Then we share our uniqueness to others by sharing our wrapped to our network who does nothing but one thing, look at their own wrapped because they care about themselves and what groups they fit into. Spotify truly embodies that friend at a party who present every one to each other in a way that make all parties feel special. It’s really a good thing! How are you’re business showing the uniqueness of your customers? I would love to make a Wrapped for our customers. Any ideas as to how Katarina Berg?

How to Change Your Spotify Username: A Complete Guide You’re not alone if you’ve ever wondered how to change your Spotify username. Many users are Confused by the random string of letters and numbers, such as “315dkja1249,” that Spotify assigns as your Spotify username. This guide clarifies why Spotify uses such usernames and whether you can change them. Link: https://lnkd.in/djQxi2An #spotify #blog #blogging #digitalmarketing #socialmedia

It’s Spotify Wrapped season, and while I should probably be concerned about racking up 62,000 minutes this year, I can’t help but admire how brilliantly Spotify turns numbers into narratives. On the surface, Wrapped is just data: 5,302 songs, 2,505 artists, and an admittedly excessive 4,326 minutes of Beyoncé (top 0.1% fan.. humble brag or cry for help?). But Spotify doesn’t stop at the stats; they frame them in a way that feels personal and makes everyone want to share. In media relations, we often face the same challenge. A client’s story might start with product specs, survey results, or performance metrics - valuable, but not inherently captivating. The real skill lies in finding the why behind the numbers and shaping a narrative that resonates with the audience. The takeaway? Numbers tell us what happened. Stories tell us why it matters. Mastering that translation is what sets great campaigns apart - and keeps people hitting play.

Yesterday, we shared our Q1 2024 earnings, where I got to touch on our business progress, but also some of the really exciting things ahead of us at Spotify. I was asked what upcoming trends I see being the biggest focus areas for the team - so thought I’d share a few of those here: 1. AI: No big surprise here, but you’re going to see more and more AI and Machine Learning integrated into our product. We’ve already announced things like our DJ, daylist and AI Playlists and response has been super positive. On AI Playlists, it's been really fun to see how people are engaging with the product - especially those who are coming up with new use cases like creating BBQ playlists or birthday playlists for their best friends. You should expect us to lean in more here, finding fresh ways to bring AI to the user experience. 2. Video: Video is coming in a big way to Spotify, certainly on the music side. We’ve announced Music Videos beta in 11 markets this quarter and see more and more artists using the various video options on Spotify. That includes Clips to communicate to their fans, teasing more information around their album releases and sharing behind the scenes takes from their recording process. Video is a great way for artists to connect with their fans and develop new fans as well - so keep an eye out for more here. 3. Globalization: Finally, we’re seeing increased globalization of Spotify. For example, over the past number of years you’ve seen Latin music make it on the world stage in a big way. I think Southeast Asia is the next frontier for Spotify. We’re growing super fast in that region as you can see from the numbers, and we’re going to see a lot of amazing Southeast Asian music make it onto the global scene as well. Let me know if any of these trends stick out to you or what you might want to see more of from the team! And if you want a deeper look at what we shared during our investor call yesterday - take a look: https://lnkd.in/gB-nsg32

#AI playlists - great (though i have not used it. I don't think so at least...) About #video, I think this weakens Spotify's clarity and strength and it makes me sad. If there is anything anything at all we can do to NOT look down at our phones, please keep it that way. I think it's a mistake to be all things. I think it will dilute the product and get us right where Instagram is - a headache and a drain on our creativity and focus that doesn't serve people (I just interviewed Jessica Elefante on this topic on Actual People #podcast and her experience as a digital marketer who got digital dementia and quit it all). Besides, we have YouTube for video, thank you, and it's working just fine. You don't have to Zuckerberg Spotify... ( P.S. YouTube - why don't you please give your UI a facelift. It's such an ugly platform. See HBO Max or any streaming service and look at your own) Daniel Ek Just keep improving what is already there because its good and additive to society Just make sure podcasts are supported to maintain high quality programming. No to video! No to dilution. My 2 cents.

As per below, who cares how long it took Spoify to be profitable and this is more proof that artists and managers who are lazy, not knowledgable and possibly not talented have zero reason to complain, complain and complain. It took Amazon nine years to turn a profit after being founded and seven years after going public, or almost a full decade, to become profitable It took Tesla eight years to turn a profit, as the company reported its first annual profit in 2020:    It took Apple 21 years to become profitable again after a period of decline, from 1990 to 1997:

This will be Spotify's 1st profitable year ever. It only took 18 years. They just posted Q3 earnings and they beat expectations across the board: → Paying subs up 12% to 252M → Monthly Active Users up 11% to 640M → Premium Revenue up 24% to $3.86B They posted quarterly income of $499M, putting them on pace for a ~$1.5B profit in 2024. And Spotify stock just hit an all time high today. But two trends to keep an eye on: 1. Y/Y growth rates for MAUs & Premium Subs are at all-time lows (though raw numbers remain strong). 2. The share of users in high-value regions (US/EU) has dropped from 59% in 2020 to 45% today, as most growth is coming from lower-revenue regions. I know many root for Spotify's demise, but this is about the health of music's core business model. More people paying for music. More global access to the world's catalog. Spotify's profitability is a win for music's ecosystem.

Let’s all get the champagne out. Spotify is in profit for the first time ever!……… If Spotify has done one thing, It’s allowed labels to monitised people that would have never paid for music, by turning radio listeners into paying subscribers. This isn’t good for the industry of music, it’s good for Spotify and the labels who’s growth has only happened because of it. It doesn’t matter how many people listen to music there is only ever going to be between 2-3% of the population that are music fans, and by that I mean, fans that do more than listen to music. I’m talking about the people that spend money on physical items and concert tickets. I would place an educated guess that the numbers in their investor report are engineered for investors, and don’t show what’s going on in reality. Streaming numbers and revenues can’t climb forever and Goldman Sachs made it clear that the market is saturated and there’s little growth left. Fans are the only people that should count in the music industry. Not listeners. Listeners will not keep the industry healthy.