Scott Signore’s Post

It’s on. Since my last post, I’ve been asked by some folks here at the agency for tips on dealing with the nuttiness of the 4th quarter. Here are my thoughts: - Stay organized and set near-term goals that support your long-term objectives! It’s hugely important to acknowledge your progress, and being aware will positively contribute to your mental health. - Recognize that Q4 stress is shared by your clients and colleagues. Agency life is a team game where we rely on one another for shared success, so do all you can to be a good human being along the way. Stay positive, encourage your teammates, and celebrate wins together. All are equally important! - Use your time wisely! While managing a to-do list full of immediate tasks, always revisit your team’s year-end goals to be certain you are checking off all the boxes. Connect with your clients and colleagues to make sure you are prioritizing tasks effectively and executing accordingly. - Be mindful of rounding the bend and have an eye on the programs that will drive your client’s business forward in January. It's tough but essential to balance a strong year-end performance with preparation for the new year. It's a parallel play: succeed tactically now while setting up your team for what's to come—so you’re not scrambling at the start. - Finally, take some breaks and have some fun—both during the day and throughout the week. Recharging your batteries ensures your clients and the agency get you at your very best. It’s Spirit Week here at Matter, and I love the energy and enthusiasm our team brings all year round—but particularly in weeks like this! We're not only welcoming new faces and clients but also planning for our future and setting ourselves up to crush Q4. Today, we’ll be coming together for our fourth-quarter staff meeting and then enjoying a well-deserved day off on Friday (as noted in the 5th bullet above). We’re ending the year strong and hope you are, too! Bring on Q4! #GoMatter

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Fred Bateman

CEO and Founder at Bateman Agency

3mo

Scott Signore Jesse Ciccone Glad to hear we're not alone experiencing the "nuttiness" -- latest frustrating dynamic -- verbal wins that delay their start date for absurd amounts of time! Matter is way too big to fail and maybe you're not seeing or feeling it as much as we are, but this market sucks for boutiques! Much respect, Fred

Really well said…for all of us Scott.

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Jay O'Malley

Senior Vice President/Marketing

3mo

Hope all is great, Scott. Really good advice!

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Robert Cook

Editor, Writer, Marketing Consultant and Public Relations Professional.

3mo

Couldn’t agree more, Scott. Great advice!

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