I help Series A/B SaaS startups generate qualified sales opportunities through Google Ads | $3M+ pipeline generated for clients in 2023
SaaS companies: Stop wasting money on Google Ads. 3 critical mistakes I see over and over: 1. Bidding on low-intent keywords "Facial recognition software" sounds great, right? Wrong. You're attracting tire-kickers, not buyers. Instead, bid on "facial recognition for law enforcement" - less volume, way more qualified leads. 2. Ignoring search terms Just because you bid on a keyword doesn't mean you show up for it. Google's algorithm is tricky. Check your search terms report. You might be spending $$$ on irrelevant searches. 3. Not tracking qualified leads Leads ≠ sales opportunities. Most SaaS companies can't tell which keywords actually drive revenue. Result? Budget wasted on campaigns that look good but don't convert. The fix: • Bid on high-intent keywords • Monitor search terms religiously • Track leads through your sales pipeline Want to stop burning cash on Google Ads? Comment "AUDIT" and I'll review your account for free.
Great insights on common Google Ads pitfalls for SaaS companies. It's crucial to align ad spend with actual revenue potential rather than just chasing impressions.
Agency Owner & Fractional CMO
4wSuch an important breakdown, Google Ads can be a goldmine or a money pit depending on how you approach it. Your point on high-intent keywords really stands out. I’ve seen SaaS companies chase volume over quality, only to struggle with poor conversion rates. Focusing on user intent is key to turning clicks into actual ROI. Curious: what’s your take on balancing branded vs. non-branded keywords? Is there a sweet spot SaaS companies should aim for, especially when competing in crowded markets?