Sarah Presant’s Post

In today's digital age, brand safety is crucial for political advertisers to protect their campaign's reputation. Avoiding misinformation and misleading content is key to maintaining brand integrity online. Learn how you can take proactive measures to safeguard your ads leading up to this year's elections⬇️ https://lnkd.in/dScs_CBG #politicaladvertising #brandsafety

At Who Owns Africa, we pride ourselves on being your ultimate source for the most up-to-date trends in marketing and advertising within our industry. Our dedicated team of writers, who come from diverse regions across the continent, ensures that we provide comprehensive coverage of all the latest developments happening in Africa. In the field of marketing and advertising, Africa is witnessing some exciting trends that are shaping the industry. One of the most prominent trends is the increasing use of digital marketing strategies. As the continent experiences a rapid growth in internet connectivity and smartphone usage, businesses are leveraging digital platforms to reach their target audience more effectively. Social media marketing, influencer collaborations, and content marketing are becoming popular strategies to engage with customers and build brand awareness. Another significant trend is the rise of experiential marketing. Businesses are recognizing the importance of creating memorable experiences for their customers. Instead of traditional advertising methods, companies are focusing on creating interactive campaigns, events, and installations that allow consumers to engage with their brand on a deeper level. This trend not only helps in capturing attention but also builds strong brand loyalty among consumers. Furthermore, there is an increasing emphasis on personalized marketing. With advancements in data analytics and customer segmentation, businesses are tailoring their marketing strategies to cater to individual preferences and interests. Personalized content, targeted ads, and customized offers are being used to create a more personalized and relevant experience for customers, leading to higher conversion rates and customer satisfaction. Lastly, sustainability and social responsibility have become integral aspects of marketing and advertising in Africa. Consumers are now seeking brands that align with their values and actively contribute to environmental and social concerns. Companies are incorporating sustainability practices into their marketing campaigns and highlighting their commitment to social causes to attract and retain customers who value ethical and responsible brands. At Who Owns Africa, we understand the importance of staying informed about these latest trends in marketing and advertising. Our platform ensures that you have access to the most relevant and insightful information that will help you navigate and thrive in the ever-evolving landscape of the African marketing and advertising industry. Visit: whoownsafrica.com

Even before we know the outcome of this election, seven key things stand out for brands. #brandmanagement #brandstrategy #presidentialelection https://lnkd.in/gKgwzgcr

Even before we know the outcome of this election, seven key things stand out for brands. #brandmanagement #brandstrategy #presidentialelection https://lnkd.in/gKgwzgcr

Even before we know the outcome of this election, seven key things stand out for brands. #brandmanagement #brandstrategy #presidentialelection J. Walker Smith https://lnkd.in/g8aRMVdH

The 2024 U.S. presidential campaign will likely be seen as one of the most fractious in history, leaving the country to wonder what’s next. One thing that the deep political divide this election cycle has made clear is that brands should be much more cautious about their messaging for fear of a misstep. #marketing #advertising #politicaladvertising

What is the main goal of a political campaign, to reach as many voters as possible multiple times with any size budget. Discover insights on how Arena can help your campaign spend your budget wisely. #Republican #Conservative #elections #politicalcampaigns #politics https://ow.ly/PTGH50RRxH6

What are the opportunities and challenges that marketers face in an era fraught with divisive headlines and high-stakes elections? The Drum’s Kendra Barnett, The Independent’s Blair Tapper and other experts convene to explain how #brands can succeed in today’s hyper-polarized climate. https://buff.ly/3wDEBWl #marketing #strategy #advertising #digitalexperience #socialmedia

Decoding the Marketing Battleground During IPL & Elections. This article explores the challenges faced by marketers when deciding between IPL and Elections for their marketing campaigns. While IPL offers a wider audience and a longer duration, elections can be a strategic opportunity too! Read our co-founder and CBO, Swati Nathani’s expert take on how to make the most of these mega-events! #Socialsamosa #TeamPumpkin #IPL #Election2024 #Opinionpiece

June 27th marks the first #presidentialdebate of this election cycle, amplifying the already bustling #online landscape with political fervor. Amidst this #election year chatter, brands face the challenge of maintaining visibility and relevance. How can you stand out? Our latest #blog delves into strategies for optimizing #programmaticadvertising, ensuring your brand remains impactful throughout the #election cycle.