Samuel Hess’ Post

Here are 10 Landing Page Breakdowns from 9-Figure Brands (Editable Templates Included) ⚡️ I broke down over 𝟰𝟱+ 𝗵𝗶𝗱𝗱𝗲𝗻 𝗴𝗲𝗻𝗶𝘂𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that you can steal from them to optimize your website... I even included both 𝗺𝗼𝗯𝗶𝗹𝗲 + 𝗱𝗲𝘀𝗸𝘁𝗼𝗽 𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 of the landing pages so you can see the details. Over the past 4 years, we have done CRO for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, Purelei, and 97+ more, and 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟱𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. One thing that always helped me to come up with winning ideas is to keep an eye on what market leaders are doing. I just put all of these landing pages into a Figma file to share with my team. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀 𝗳𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻: 1. Like this post 2. Comment "Landing Pages" or "Sharing is Caring" And I'll send them to you ✨ P.S. Repost for priority access (The comments always get crazy!)

I spend 10+ hours per week on Midjourney. Here’s my process to create this ingredient effect: 1. Open Midjourney 2. Prompt the ingredients 3. Remove the background 4. Open Figma 5. Add a frame with ingredients 6. Mask it over your product PS: I spent +500 hours mastering Midjourney. It saves me 10 hours a week on research etc. Follow me to learn more.

We've done 42+ tests on different CTA styles, and in this post I've listed some of the ones that have performed the best - time and time again. 7 out of 10 stores I audit have never done any audience research — meaning they’re missing out on key insights for positioning their Add to Cart button. Which has a bigger effect than you might think. For example, in just one 20-day test, we saw: ✅ 24% Overall increase in clicks on the "add to cart" button ✅ 11,5% overall increase in revenue per visitor ✅ 18% RPU lift for new customers The reason for this is that it plays on Want access to this figma file with these examples? It's easy: 1. Like this post 2. Comment “Call to action" 3. Repost & save this post for priority access (must be connected) And I'll send them to you

How to compare variations in Pathway → generate a magic link ✨ We think it's really important not just to show off the new shiny stuff we roll out, but also to remind you about some handy features you might've missed. One of the coolest tricks in Pathway is creating Split Groups. Basically, Split Groups make sure every participant is unique across all the tests in the group. This means you can easily compare different versions of the same test or explore various iterations of a solution with distinct and exclusive audiences. How does it work? ⚪ Click that big blue plus button → choose Split Group. ⚪ Add as many test variations as you need (like different versions of the same Figma prototype with follow-up questions). ⚪ Once your tests are live, you can generate a link that spreads participants evenly across all your tests. Just click on Share → Copy link. When someone clicks this link, they'll see one of the test variations you added to the Split Group. And another awesome thing 👐 we make sure that panel participants are unique for each test inside a Split Group. This is super helpful for iterative testing: after running the initial version (whether it's a prototype flow, ad, copy, whatever), you can create another test within that Split Group, add a new version to test, and we guarantee the respondents will be unique for the new variation. Have you tried creating your own magic link yet? 👀

We’ve all walked out of H&M with a bag (or ten). But these days, it seems like most people I know have moved on to other brands. So how does H&M keep us coming back and pull in $22B a year? I dug deep and found out it’s because they built a global acquisition engine. I went deep into their strategies so you can learn their secrets and make them yours. Even applying a few of these tactics could help boost your revenue by 10% in the next 6 months. Here’s what I uncovered after hours of analyzing their playbook: ↳ Advanced Category Entry Points to draw you in. ↳ Full Funnel Breakdown so you know every move. ↳ Pre-Sale Landing Pages that prime your buying intent. ↳ Advanced AOV & CRO Strategies to maximize every sale. ↳ Low-key genius features that turn casual buyers into repeat customers. ↳ Customer Personas and Psychographics to understand exactly who they’re targeting. ↳ Editable Figma Templates so you can see their approach in action. Want to learn how to apply these strategies yourself? LinkedIn wouldn’t let me upload the file in full size. Here’s how to get free access to this editable Figma file: 1. Like this post 2. Comment “Sharing is caring” or “H&M” 3. Repost for priority access (optional)

I have to admit I love Kim K... ....’s $4 billion ecom funnel. No, like actually you need to see this. Despite what people say about her, You don’t go $0 - $4 billion in 5 years doing it wrong. In fact, I think business colleges should include SKIMS as a masterclass in new age marketing. We’ve worked with the top 1% D2C brands, but this funnel really surprised me. We’ve broken down the SKIMS funnel to uncover: ↳ Advanced category entry points ↳ High-impact AOV & CRO strategies ↳ Editable Figma templates (yours to steal!) ↳ Psychographics-driven tactics ↳ Full funnel insights Want free access to the Figma file?  1. Like this post  2. Comment “Sharing is caring” or “KIM” 3.  Repost for priority access (optional) Let me know: What other celebrity brands should I analyze next?👇

FIRST CUSTOMERS ACQUISITION In Viewst early days I spent a lot of time learning from now big companies. I followed Head of Growth at Figma, Clickup, Canva, and other platforms in the space to read about their wins and failures and tools they used to acquire their early adopters. Generally, people are pretty open to sharing their experience, when you respect their time and ask professional and precise questions. That way I was lucky to get advice from Gaurav Agarwal, Toni Gemayel, and George Sadler, to name a few. It helped Viewst to grow traffic and built a laser-focused GTM strategy. In this short interview below, I'm sharing the 2 earliest checkpoints that helped our team to get some recognition, acquire first customers, learn more about their challenges, and prioritize Viewst roadmap to deliver what communication designers want to optimize their workflow. https://lnkd.in/eVUhmcKe

 🚀 30 CRO Ideas to Optimize Your Product Page 🚀 Want to enhance your product pages and boost conversions? Here’s a sneak peek into some of the strategies covered in the latest breakdown: ✅ Breadcrumb Navigation – Simplify browsing by showing users exactly where they are, reducing confusion and increasing engagement. ✅  Urgency Tactics – Create FOMO with low-stock warnings or countdown timers to encourage faster purchase decisions. ✅  Interactive Elements – Keep users engaged with features like zoomable product images or dynamic customization previews. These are just 3 of the 30 actionable tactics gathered in the Figma file, all designed to help you turn more visitors into customers.Curious to learn more? 👍 Like this post 💬 Comment "CRO Ideas" And I’ll send you the full list that will help you optimize your product pages!

You want to be more audiences-informed. So, you ask people for feedback. Then you get a deluge of responses. And you go into panic mode. Unless … Here's a very cool "Voice of Customer report" template that makes it easy for all of us to move from being overwhelmed to being able to identify the top opportunities for audiences: https://lnkd.in/dHdDn6Yf Key sections include: 🟢 Goal of report: defines primary objectives of the audience feedback exercise, emphasises importance of an audiences-informed culture 🟢 Top themes and opportunities: presents highest-ranked customer feedback themes, highlighting key issues and opportunities 🟢 Statistics: offers key metrics related to audience feedback Template's from Michael and Matt Nguyen and is hosted on Figma's brand new Slides platform.

I messed up our launch (before it even happened). Learn from my mistakes so you don't repeat them... In just over 10 days time, the Figma file you see below is meant to be a fully living, breathing website. Yeah, about that… First, some context. I planned to officially open 100 School over the first two quarters of the year. In Q1, we merged our challenge mailing lists into one, shipped V1 of the 100 School site and started to quietly talk about it. Progress. Q2 was about putting a bow on it. One brand, website and launch to start a new chapter. I had visions of a fully spec’d, all singing, all dancing website - and a launch campaign to match. Let's just say that hasn't quite happened. Website is watered down and launch planning is happening...this week 👀 How come? I fell into some common traps 🙈 (pls avoid at all costs)… ❌ Overperfecting work (with zero feedback in the loop).  ✅ INSTEAD: Iterate from feedback! ❌ Underestimating how long things things would take.  ✅ Never forgot Hofstadter's Law (look it up)! ❌ Not sharing my work throughout the process.  ✅ Show it! ❌ Not bringing you with me along the way.  ✅ Build with your community! ❌ Spending too much time on tasks that fall in my zone of “meh” (like writing copy).  ✅ Spend more time in your zone of genius! ❌ Forgetting to set micro-deadlines for key chunks of the project.  ✅ Hit your small deadlines to hit the biggun! I’m a perfectionist at heart (as you can probably tell) and everything feels a little undercooked for what’s meant to be a pretty cool moment for our next step as a biz. Sadness 😢 Should we even launch at all? Yes. We're just going to break our launch into two. *softly* launch in the next 2 weeks. Gather feedback. *shiny* launch by end of Q3. So hey, maybe it might work out better in the end…who knows 🤔 either way, you’ll be hearing updates from me soon 👀