Sam Browne 🦖’s Post

Are you running LinkedIn ads to multiple countries? If you are, it is quite likely you have grouped multiple countries into a single campaign. Which initially may seem to make sense. It is of course much easier and it takes less time to set it up this way. Besides, what's the danger? Due to globalization, many people nowadays speak English, making it easy to reach your audience on LinkedIn. However there are certain considerations to take into account: 1. Your daily ad budget refreshes at 12:00 am UTC time. This means that your budget for such an international campaign might be used for one single country, depending on the timezones! Without you really knowing it. 2. And what about analytics? The metrics you see are overall metrics making it much harder to see if your campaign is working in both countries or just one. Running paid ads is not just about the leads, it’s also about learning! 3. Culture differences. Having a diverse team here at Alamere, we are aware of the differences in advertisement across countries. What works in the US might not work in the UK. And as certain countries are increasingly different, you it becomes increasingly different for you to learn from that data and your campaigns. 4. Different costs per click in different regions. North America is the most expensive place to run LinkedIn ads. CPCs range between 9 and 16 USD per click. If you go outside of the US, CPCs drop considerably. Campaigns in Europe are generally between 5 and 10 USD. And two campaigns we ran in the Caribbean delivered CTRs that doubled the benchmark with a bid of 'only' 3 USD per click. Grouping multiple countries together means you no longer have the ability to control your bids. If you're having challenges with finding the time to run international campaigns properly, we get that. But given the reasons above you may be wasting a big chunk of your budget. Investing in the right setup is the answer. Even for SMBs that may not be spending thousands of USDs per month. You can look at it this way; decreasing your wasted spending by 20% is already a big cost saving. Reach out if you could use some help with your international campaigns! For more insights into LinkedIn Advertising strategies for start & scale-ups, follow me Colin Douwes!

Spying on the enemy? LinkedIn has got your back! 🕵♀️ When it comes to ad networks, LinkedIn is one of the top dogs. And it can be a valuable tool to study competitor ads with the LinkedIn Ads Library 📚 The Library gives you information about ad formats, advertiser identities, and even the payer’s name. The Advantages: 1) Competitive Analysis - you can get a complete overview of competitors messaging, creative assets, CTA's and more. 2) Identify Successful Ad Elements that Resonate with Your Target Audience - look for working elements that seem to resonate best with your target audience and  incorporate into your ads and A/B test until your heart's content 3) Address Potential Gaps in Your Own Ad and Content Strategies - reviewing a load of ads allows you to reveal common themes that your own ads lack 4) Gain Insights into the Latest Industry Trends - keep on top of the latest ad tactics and trends in the industry e.g. emoji usage and video adoption - But Lydia, How do I do this?! Keep calm, there are two methods to become a top spy ⬇ - Direct Access Step 1. Open Google and type ‘LinkedIn Ads Library,’ it should be the first organic result you see on the screen. Alternatively, use the following link: https://lnkd.in/gygCNYe9.  Step 2. Scroll down the page till you see a CTA that says, ‘Go to LinkedIn Ads Library.’ Click on it to open the Library. - Access Via LinkedIn Company Page Step 1. In LinkedIn’s search bar, type the name of your competitor’s company page and open the company page. Step 2. Go to the page’s Posts section. Step 3. Click on the Ads tab you see in the top menu of the Posts section. - Ethically spying using LinkedIn Ads Library is an amazing tool to get a step above the competition 🕵♀️ But while it is an invaluable tool, marketers will find it hard to get the performance they expect because of LinkedIn's record high level of invalid traffic (24.64%!!) So while spying to level up your ads is vital, don't let your campaigns fall at the last hurdle, without an IVT prevention system in place (*cough cough* Lunio). - (Now, there's a lot more to unpack to get the most out of the LinkedIn Ad Library, so I've attached the full blog below to give you the in's and out's with how to accurately analyze, examples, risks and FAQ's)

When people use LinkedIn for personal marketing, the goal is to advance their careers and build their personal brand. They highlight their skills, experience, and accomplishments to connect with colleagues, industry experts, and potential employers. Personal LinkedIn marketing includes making a strong profile, sharing content, and networking with others. 1️⃣Post and interact on social media: Boosting social media engagement and building an online community is a cost-free way to grow your small business while showcasing your brand’s personality and building trust with your audience. Set up business accounts on major social media platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. This is something you can do whenever you have a few spare minutes. You can: *Share your blog posts to drive traffic to your website. *Engage directly with followers to express your brand voice and increase interaction. *Conduct polls and request feedback. *Break down longer content into quick, informative posts that are easier to digest. 2️⃣Use hashtags: A simple and free way to expand your reach is by adding hashtags to your social media posts—especially on Instagram, Twitter, TikTok, and even Facebook and LinkedIn. Broad or trending hashtags can strengthen your brand identity, but don't rely on them alone. More specific hashtags, similar to long-tail keywords, are useful when you're offering resources or advice. 3️⃣Publish high-quality content: Content marketing, when done thoughtfully, is a highly effective strategy that doesn’t require a big budget. It not only helps demonstrate your authority and expertise, but it also shows your genuine desire to help your audience. Plus, Google prioritizes high-quality content that best answers users' questions, making your website more visible on Google and attracting more free traffic. 4️⃣Take advantage of free ad promo credits: While large ad campaigns may be beyond your small business budget, you can often find discounts and coupons for Facebook or Google Ads. Some web hosting services offer advertising discount codes as part of their membership packages. Check if yours does. While receiving the promo is easy, make sure to brush up on your PPC skills to get the best results and insights from your audience. #BusinessMarketing #MarketingStrategy #DigitalMarketing #MarketingTips #ContentMarketing #SocialMediaMarketing #BrandStrategy #MarketingCampaign #SEO #MarketingTrends #MarketingAdvice #LeadGeneration #MarketingGoals #SmallBusinessMarketing #MarketingPlan #EmailMarketing #GrowthHacking #MarketingInsights #Advertising #MarketingConsultant #BusinessGrowth #MarketingAutomation #MarketResearch #OnlineMarketing #InboundMarketing #MarketingTools #BrandAwareness #MarketingStrategyTips #DigitalAd #MarketingROI.

LinkedIn has great analytics tools for organic and paid marketing. One of our favorite metrics to track is the visitor metrics. Learn more about what to track and how to set up LinkedIn Analytics reports from this article. LinkedIn analytics: The complete guide for tracking metrics in 2024 - Sprout Social. . #LinkedInAnalytics #LinkedInMarketing #LinkedInStrategy #GoMarketUMarketingAgency

Ever wondered why your LinkedIn ads aren't hitting the mark? Avoid wasted ad spend and missed opportunities! Learn how to set up effective LinkedIn ads while avoiding costly mistakes: https://lnkd.in/e_M_g-23 #LinkedInAds #MarketingTips #LinkedInMarketing

Hey LinkedIn Fam, Hope you’re all doing great! ✨ I’m excited to share something powerful to help grow your brand – our Blogger Outreach services! 🌐💻 In the fast-moving world of digital marketing, connecting with popular bloggers can really make a difference. Imagine your brand being featured on popular blogs, reaching a large audience and boosting your online presence. That’s exactly what our Blogger Outreach service is here to do! 🚀 Key Benefits: Strategic Partnerships: We find bloggers who match your brand and target audience, helping you connect with the right people. Quality Content: Our team creates content that fits well with both the blogger’s audience and your brand’s message. Increased Visibility: Get in front of a wider audience as your brand appears on high-traffic blogs in your industry. SEO Benefits: Improve your search rankings with links from trusted blogs, bringing more organic traffic to your site. Build Trust: Use the established credibility of bloggers to build trust in your brand. 🌟 Why Choose Us? Tailored Approach: Every brand is unique, and we customize our approach to fit your brand’s needs and goals. Proven Results: We have a strong track record, helping brands grow through strategic blogger partnerships. Transparent Communication: Stay informed with regular updates and clear reports on the progress of your outreach campaign. Ready to boost your brand’s visibility? Let’s connect! 📩 Email me at [[email protected]] or DM me directly. Whether you’re a startup wanting more exposure or an established brand looking to refresh your online presence, our Blogger Outreach service can help you reach your goals. 🌐 Website: [Thelinkseller.com] Let’s make your brand the next big success! 🚀 #BloggerOutreach #DigitalMarketing #BrandVisibility

🚨 It’s not about what you know; it’s about what you can solve. 💥 Potential clients aren’t just looking for what skills you have—they want to know what problems you can solve with your skills. 💥 Your “How Can I Contribute?” section should focus on more than just listing skills. It’s your opportunity to highlight real solutions and impact. If it’s just a list of tools and techniques, they might not take you seriously. Here’s how to make it work: - Focus on the results you deliver, not just the skills you have. Example: “I can help you increase your brand’s visibility through targeted social media campaigns that boost engagement and drive conversions.” - Don’t just list what you do—talk about how you solve specific challenges. Example: “I can help you reduce ad spend while improving ROI through smarter PPC strategies.” - Make it clear that your contribution aligns with what the client wants—more leads, higher conversions, or better brand awareness. Example: “I can help you develop marketing funnels that generate more leads and increase sales by 30%.” Your 'How Can I Contribute?' section is more than just words—it’s your opportunity to show prospects the impact you can create. If it’s not clear and direct, you could be missing out on valuable opportunities. 💡 Get your "How can I contribute" section filled today with Profile Pot Link here https://lnkd.in/gjQ9xeYB+can+i+contribute+education&utm_term=7&utm_medium=linkedin+organic+posts&utm_id=5fb33b62-6e75-4f30-affd-cb6a9a60ce59 #PersonalBranding #HowICanContribute #Profilepot

Ever wondered why your LinkedIn ads aren't hitting the mark? Avoid wasted ad spend and missed opportunities! Learn how to set up effective LinkedIn ads while avoiding costly mistakes: https://lnkd.in/eqUvdYQC #LinkedInAds #MarketingTips #LinkedInMarketing

🌟 **Unlock the Full Potential of LinkedIn Advertising with Starters Capital Marketing!** 🌟 In the dynamic world of digital marketing, navigating the intricate maze can be daunting. That's where Starters Capital Marketing comes in, armed with innovative solutions, pro-level strategies, and a dash of creativity! Let's dive into why LinkedIn Advertising, powered by us, is not just an option but a golden opportunity for your business to soar! 🚀 **Hyper-Targeted Reach** - LinkedIn, the professional haven, is where your ads meet the eyes of decision-makers, industry influencers, and a refined audience who mean business. - With Starters Capital Marketing, your advertising precision is not just a goal—it's a guarantee. We ensure your message lands exactly where it needs to, every single time. 💼 **Customized Campaigns That Speak Volumes** - Forget one-size-fits-all! Tailored campaigns are the heart and soul of engaging your target demographic. - Our strategists dive deep into the essence of your brand, sculpting campaigns that resonate, engage, and convert. Your voice, your brand, amplified and personalized. 📊 **Analytics That Matter** - Say goodbye to guessing games. With cutting-edge analytics, understand not just the 'how' but the 'why' behind every click, view, and conversion. - Our approach demystifies the numbers, providing actionable insights to tweak strategies for peak performance. 🌐 **Global Reach, Local Impact** - Why limit your business when LinkedIn's global platform awaits? But global doesn't mean impersonal. - Our team specializes in creating a global reach with a local impact, ensuring your message resonates across borders without losing its personal touch. 👥 **Community and Connection** - LinkedIn is not just about ads; it's about building connections, trust, and a community. - We leverage this platform to not only display your ads but to tell your story, build your brand, and nurture a thriving community that believes in what you do. 🔍 **Starters Capital Marketing Difference** - Passion meets precision! Our joy comes from seeing your business achieve and exceed its goals. - With us, you're not just a client; you're a partner in an exciting journey towards unprecedented success. 🚀 **Ready to Elevate Your LinkedIn Advertising Game?** - Imagine a world where your LinkedIn ads are not just seen but remembered, not just clicked on but acted upon. - That world is not just a dream. It's a click away with Starters Capital Marketing. Here's to turning dreams into goals, and goals into reality. Partner with us today, and let's make LinkedIn Advertising one of the sharpest tools in your marketing arsenal! #StartersCapitalMarketing #LinkedInAdvertising #DigitalMarketingExcellence #InnovateEngageConvert

Have you optimized your social media profile Mary asked Jane?🌿🌿✨ Mary: "Hey Jane, I’ve been optimizing my clients' social media profiles lately, and it’s made such a difference in their visibility on search engines!" Jane: "Really? I didn’t know social media profiles could affect search engine rankings. How does that even work?"🤔 Mary: "It’s actually quite simple! You can treat your profile like a mini-website. The first thing is using relevant keywords in your bio, description, and posts. It’s just like SEO for a website when someone searches for your business or niche, those keywords help you show up in the results." Jane:"That’s smart! But what about the profile itself?"🤔 Mary:"Oh, you need to complete every section. Don’t leave anything blank bio, contact info, website link. A fully filled-out profile boosts credibility, and that’s something search engines love." Jane: "What about the name or profile picture? Does that matter?"😴 Mary: "Absolutely! Consistent branding across all platforms is key! Use the same profile picture and handle to make it easier for both users and search engines to recognize your profile. It strengthens your brand and improves your ranking." Jane: "I see. So it’s not just about what you post?"🤔 Mary: "Exactly. But posting regularly helps too! Search engines prefer active profiles. Plus, adding relevant hashtags boosts your visibility even more." Jane: "Wow, I didn’t know it was this detailed. I might need your help to optimize my profiles!" Mary: "I’d be happy to help! Let’s start optimizing your profiles today and improve your rankings!" Ready to optimize your social media profiles for better search engine visibility? Let’s get started today! Let's Connect ✨🌿🌿✨ #tosconsult #optimize #socialmediaprofile #socialmediamanagement