Steve Richard’s Post

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SVP, Revenue Enablement @ Mediafly | Co-Founder of Vorsight & ExecVision | Sales Expert

When you are trying to create consensus amongst a large group of stakeholders, it's critical that you DOCUMENT the: Situation Challenges Definition of success Success metrics Proof points Solution overview Mutual action plan with owners, etc. Pulling together a lot of people and trying to make a decision is tough. Put yourself in the shoes of your Champion. How do you deal with people that have a different view of the problem they're trying to solve in the first place? What about people that have a competing vision on the goals of the organization? Even worse is when you have members of the buyer group that have worked with a particular vendor and have a soft spot for that vendor. Now you have warring factions in the buying committee based on their vendor loyalty. As a salesperson how do you deal with all of this craziness? Answer: provide A SUMMARY of what you heard in an email. Send it to all of the stakeholders in an attempt to get them on the same page. Please note that you do not need to do every one of the things I listed in the first paragraph with your plan email. What works best for your conversion rates and win rates is something you can only understand by testing Here's an example PLAN EMAIL: Hi Shawn, Thank you for your time to discuss your sales processes and goals. Below is a summary of our conversation. Please reply all to clarify if we missed anything. Situation & Challenges - The inbound team’s conversion rate is 25% of unique leads (net new account – contractor, project manager, service coordinator, owner of a contracting business) to customers. Goal is 40%. - Convert the inbound business (contractors) and retail (homeowners) into customers. - Being able to listen to tons of calls and see what’s working / what’s not "to be everywhere at once.” - Finding estimated annual volume (how much, how many, per month) -Company reach (local, regional, national, etc.) -Not Capitalizing on the opportunities for better qualification How We Help - Target and identify opportunities to promote self efficacy– using Smart Alerts to surface moments - Optimize agents 1-1s with Comments, Annotations, and Scorecards using real calls - Analytics to track messaging (what is being said and how effective is it), process adherence, keywords/topics, and other sales skills (Call Opener, Value Prop, Questions, Active Listening, Next Steps, etc.) Next Steps - Send over integration information - (Steve - sent today to Shawn) - Send copy of today’s call with examples of comments/coaching (Stve - when available) - Call with call with Kate which is scheduled (Steve) Please reply all with any questions. As I mentioned above, please let me know if I stated anything inaccurately or if there is anything else that you would like to add. Best, Steve #planemail #consensus #salesemails #salesfollowup #salesenablement

James Davison

CRO @ Clarity Security - Advisor - GTM - Product

6mo

it doesn't count unless it's written down.. totally agree Steve

Tom Love

Sales Director at Geomiq | Manufacturing the Future | We're Hiring

6mo
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