Ryan Mckenzie’s Post

As TikTok Shop gains momentum, YouTube is stepping up its game by expanding its partnership with Shopify. Announced on Tuesday, this move will onboard more brands into YouTube's Shopping affiliate program, giving creators access to thousands of new brands to tag in their videos, a significant increase from the current few hundred. Eligible Shopify Plus and Advanced merchants in the U.S. can now join the program, offering creators a lucrative way to earn money while helping their audience discover new products. For brands, it’s an opportunity to reach more customers and boost sales. This expansion positions YouTube to better compete with TikTok, which aims to grow its U.S. TikTok Shop business tenfold to $17.5 billion this year. Despite being newer to U.S. e-commerce, TikTok has rapidly onboarded 500,000 merchants by the end of 2023. Additionally, YouTube is launching a new Chrome extension for U.S. creators in the affiliate program, allowing them to save products while browsing and easily tag them in videos later. This expansion comes as YouTube intensifies its e-commerce efforts amid a slowdown in digital advertising. The platform saw over 30 billion hours of shopping-related video views in 2023 and a 25% increase in watch time for shopping-help videos. The program also benefits creators looking to increase their earnings, with YouTube rolling out new Shopping features to aid in product marketing and revenue growth.

How YouTube and Shopify’s Partnership Can Elevate Influencer-Driven Sales YouTube and Shopify are teaming up to revolutionize social commerce, making it easier for brands to connect with audiences through engaging video content. The expanded partnership now allows Shopify Plus and Advanced sellers in the U.S. to join YouTube’s affiliate program directly via Google and YouTube apps. This move enables creators to seamlessly promote products from their favorite brands, like GoPure Beauty and HexClad, directly in their videos. With over 30 billion hours of shopping-related videos watched on YouTube in 2023 alone, this collaboration offers a unique opportunity for brands to reach new customers and drive sales through authentic, creator-led content. By leveraging this partnership, businesses can tap into a vast network of creators and utilize YouTube’s robust analytics to optimize their marketing strategies. Plus, with new tools like a Google Chrome extension for tagging products and tracking earnings, brands can streamline their social commerce efforts. Businesses looking to thrive in the digital age should consider integrating YouTube Shopping’s affiliate program into their strategy. By partnering with creators, you can amplify your brand’s reach, engage with consumers in a meaningful way, and ultimately drive more sales through social commerce. #Strategy #Ecommerce #Marketing #SocialCommerce #YouTubeShopping #ShopifyIntegration #DigitalMarketing #ContentCreation #CreatorEconomy https://lnkd.in/ekrMHeMv

🌟 Heard of TikTok Shop? It's like a digital marketplace with a twist! This latest move from TikTok weaves together shopping, content creation, and affiliate marketing in a unique blend that's set to shake things up in the social space. Here's a rundown of what's in store: - TikTok Shop Tab: A marketplace within the app, making it easy for users to browse and buy products. - Affiliate Video Creation: Users can now earn commissions by promoting products in their videos. - Fulfilled by TikTok: The platform handles shipping logistics, streamlining the selling process for merchants. 🚀 It's not just a shopping spree; it's a chance for creators and sellers to tap into a bustling $69 billion online shopping market in the US. With TikTok Shop's innovative features, the possibilities are as abundant as the dance challenges on the app! 💡 Remember, when diving into the TikTok Shop wave, keep your eyes on the horizon. While the platform's ecommerce pivot looks promising, it's also facing some choppy waters with grumblings of bans and data privacy concerns. So, as you navigate this new shopping frontier, a word to the wise: diversify your revenue streams like a digital entrepreneur extraordinaire! https://lnkd.in/g_n_mUuG

Just came across a fascinating article on how to boost sales by setting up a TikTok Shop. Here are some eye-opening takeaways and insights that might surprise you: - TikTok has 143 million active users in the U.S. alone, making it a hotspot for reaching a vast audience. - 37% of TikTok users are inclined to make an immediate purchase after discovering a product on the platform. - TikTok users are 1.5x more likely to convert compared to other platforms, with 1 in 4 users interested in buying from TikTok livestreams. - Brands like Rebellious Fashion saw a 45x increase in sales within three months of joining the TikTok Shop affiliate program. - TikTok Shop functions as an online store on the app, offering tools like LIVE Shopping, Shoppable videos, and Product Showcases. - Sellers on TikTok can leverage features like affiliate programs, shop ads, Fulfilled by TikTok, and secure checkout to enhance their selling experience. - Setting up a TikTok Shop account is free, with additional costs possible for activities like running paid ads. - To start selling on TikTok Shop, sellers need to complete steps such as setting up an account, adding products, connecting their accounts, creating engaging content with product links, running ads, and joining the TikTok Shop Affiliate program. Curious to learn more about selling on TikTok and finding the right creators to collaborate with? Check out the full article for a comprehensive guide on maximizing your sales potential on this vibrant social platform. https://lnkd.in/ggWDVH3q

Google Shopping has a new look! 🛍️ Here’s what it could mean for creators. When I noticed the new page over the weekend, my first instinct was to check if videos had gained a spot in the feed. After bringing shoppable videos to the app feed at Klarna—and being a big believer in this space—I was curious to see how Google would incorporate videos into the shopping experience. I didn’t spot videos in the main feed. However, after researching the update, I came across some assets showcasing video placements. So, could it be coming soon? 👀 For now, I'm seeing featured videos when clicking on certain products, especially in beauty. This could be a great way for creators to boost their reach and drive affiliate sales! 🤑 How are these videos featured? I'm not quite sure. My first thought was that it might prioritize sponsored content, affiliate links, or engagement. However, I’m seeing a mix of factors, and these videos are being pulled from different platforms such as YouTube, TikTok, and even Amazon. I'm noticing that YouTube Shopping is investing more in its affiliate program (🎉), so my prediction is that there might be a chance Google will choose to prioritize videos from YouTube creators in their program to drive more affiliate sales. Let's see how it unfolds! ✨

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok

☃ Exciting update over here at Social Snowball... ☃ That may be an understatement. Massive update over here at Social Snowball! We are now pleased to announce an integration with TikTok Shop! Why is this such big news? Well, let's look at three pieces of data first: -Over 1.9 Billion global TikTok users -264,000 TikTok Shops Globally -As of 2023, $11.09 billion in Gross Merchandise Value was generated (projected 20 billion by the end of 2024) What does this mean for D2C brands looking to use TikTok Shop? With this With this integration, brands can now: • Manage all TTS and DTC affiliates from a single platform. • Onboard affiliates to both programs through one unified sign-up flow. • Access a creator’s entire performance data – see Shopify referrals and TikTok Shop revenue in one place. • Gamify affiliate programs with custom reward tiers that drive real growth. No more hopping between platforms, no more headaches. Just a streamlined, revenue-driving affiliate management system. Watch our full announcement video below, and if you’re curious about how this can work for your brand, just shoot me a message. Big things coming 🚀

GoMarketMe Launches: The First & Only Performance-based Affiliate Platform for iOS and Android Apps — PRBuzz.co — GoMarketMe is #excited to announce the #launch of its SaaS #Affiliate #platform and #mobile SDKs. Powered by GoMarketMe's cookie-free #technology #app #developers can now #start affiliate programs for their #ios and #Android #apps while enabling #influencers to #earn #lifetime recurring revenue through a performance-based model. SAN #FRANCISCO May #23 #2024 GoMarketMe is excited to announce the launch of its SaaS Affiliate platform and mobile SDKs. Powered by GoMarketMe's cookie-free technology, app developers can now start affiliate programs for their iOS and Android apps, while enabling influencers to earn lifetime recurring revenue through a performance-based model. "Our platform addresses the limitations of cookie-based affiliate systems that only #work with #web applications," #said #Toni Peinoit, #founder of GoMarketMe. "Our platform addresses the limitations of cookie-based affiliate systems that only work with web applications," said Toni Peinoit, founder of GoMarketMe. GoMarketMe's performance-based #model ensures developers only #pay a percentage of the revenue generated by their affiliates, aligning incentives perfectly. The more affiliates earn, the more developers profit. No sale, no pay. How it Works An app developer joins GoMarketMe and invites an affiliate, usually an influencer. Key Features Story Founded by Bay Area tech entrepreneur Toni Peinoit, GoMarketMe was born out of the challenges he faced growing his app, Compass Maps Route Planner

TikTok Shop has a huge problem nobody is talking about. It is NOT a fair marketplace. I genuinely think I'm the first person to share this: TikTok Shop is what we call a winner-take-all market. Meaning, sales are dominated by only a few products. It doesn't matter how many good products flood the market, the majority of revenue will only go to a handful of brands. Here's why: TikTok's shopping behavior is vastly different from the Amazons and Walmarts of the world. Shopping on the platform predominantly happens through content. Therefore, making sales comes down to how much content and social proof (units sold + reviews) surrounds your product. This is a huge problem. The more social proof a brand has, the more content they receive. Affiliates want to promote products that will make them money after all. Affiliate promotion gets brands more social proof... which gets them more affiliate content... which gets them more social proof.... which gets them more content...You get the gist. This makes growth on this platform exponential, not linear. But it also means that brands that are late to adopt the platform will struggle to generate as much content as their competitors, and in turn, sales. - Brands that push the gas early on will be rewarded with massive revenue. I'm already seeing this happen and it's greatly affected my strategy for growth on the platform (feel free to DM me if you'd like to hear about it).

I don’t see the problem? If you create a great product and great content it will sell. If you try and follow someone’s product or knock it off you might end up late to the game and playing catch up. Solution - Create a great product