Natalia (Rolim) Cherrone’s Post

TikTok has officially partnered with Amazon to allow users to make Amazon purchases directly from the TikTok app. What a game-changer for affiliate marketing ! Pinterest has also signed up to do a similar partnership. Amazon’s marketing time is relentless and I love it. As we consume more and more content, people also don’t seem to want or can be asked to actually search anymore. Having a direct link to the Amazon page will hopefully increase sales for businesses as well as content creators. Amazon is essentially tapping into the compulsive social behaviour a lot of us have especially, when see an item that we think we need NOW. I do wonder though are Amazon relying too heavily on this notion considering we are in both a recession and a cost of living crisis. People are very money conscious at the min and studies have shown there's been a a massive decrease in online sales since COVID for many reasons. On the other hand, we are becoming more accustomed to shopping online than walking to a shop, a lot of shops have become fully online stores and I can not blame them especially when you see the emptiness of a shopping centre these days. It just doesn’t scream “Come in, buy something What are your thoughts on this partnership and do you think other platforms will follow a similar suit? #TolainNYC #marketing

"If the biggest ads company in the world, Google, is building more affiliate commerce enablement tools, I think they think it’s because the internet is heading that way..." The future of advertising will be fueled by commerce - and there is no faster way to bring forward that future than by adapting on top of the current "commerce fueled models" in affiliate. This trend is just beginning...and more exciting developments will follow (I promise). Check out the well researched piece below by Melissa Daniels from Modern Retail. https://lnkd.in/eFms5AdH #commerceisthefuture

As TikTok Shop gains momentum, YouTube is stepping up its game by expanding its partnership with Shopify. Announced on Tuesday, this move will onboard more brands into YouTube's Shopping affiliate program, giving creators access to thousands of new brands to tag in their videos, a significant increase from the current few hundred. Eligible Shopify Plus and Advanced merchants in the U.S. can now join the program, offering creators a lucrative way to earn money while helping their audience discover new products. For brands, it’s an opportunity to reach more customers and boost sales. This expansion positions YouTube to better compete with TikTok, which aims to grow its U.S. TikTok Shop business tenfold to $17.5 billion this year. Despite being newer to U.S. e-commerce, TikTok has rapidly onboarded 500,000 merchants by the end of 2023. Additionally, YouTube is launching a new Chrome extension for U.S. creators in the affiliate program, allowing them to save products while browsing and easily tag them in videos later. This expansion comes as YouTube intensifies its e-commerce efforts amid a slowdown in digital advertising. The platform saw over 30 billion hours of shopping-related video views in 2023 and a 25% increase in watch time for shopping-help videos. The program also benefits creators looking to increase their earnings, with YouTube rolling out new Shopping features to aid in product marketing and revenue growth.

PayPal Emulates Cash Chat by crossings into advertising as a fintech company. This could be your last chance to reserve shares in a startup that has just received a worthy competitor. www.boldcashers.se PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. Why we care. Advertisers should be interested in this because PayPal has a vast amount of purchasing data from 400 million users, so this could mean sophisticated targeting and advertising across multiple channels (as Paypal plans on serving ads beyond its platforms) from one platform. Key hires. Mark Grether, formerly head of Uber’s ad business, hired as SVP/GM of PayPal’s new PayPal Ads division to develop ad formats and build out the sales team. John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group. Details. PayPal already offers an “Advanced Offers” ad product that uses AI to serve PayPal users with targeted discounts from merchants whenever they make a purchase. The company plans to expand this to sell ads to brands outside of its merchant network that could be displayed across the web and connected TV. What they’re saying. PayPal says users can opt out of having their data included in the ad targeting. “If you’re someone who’s buying products on the web, we know who is buying the products where, and we can leverage the data,” Grether told the WSJ. Between the lines. The move follows other finance giants like JPMorgan Chase entering the retail media ad space by monetizing their customer data. PayPal’s ad business is still nascent and may struggle to move the needle for the fintech company whose core payments processing business has higher profit margins. The big picture. PayPal’s ad ambitions come as the company ais to rebound from recent struggles, including major layoffs and a stock slide after forecasting muted profit growth this year.

TikTok has created a generation of low-quality ecom stores. Here's why: 1. New stores adopting the TikTok shop model are confused when the cost to acquire a customer is more than the product itself. 2. TikTok shop is creating a generation of brands with low-quality websites. 3. TikTok makes affiliate marketing look easy when it's not. 4. Low average order value (AOV) products must be sold in the tens of thousands. 5. Selling tens of thousands of cheap products is expensive. The solution? Remember to treat your ecom store like a business. You aren't just a TikTok product. You're an e-commerce operation.

 📢𝐍𝐞𝐰𝐬 𝐀𝐥𝐞𝐫𝐭📢 🔴𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲'𝐬 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩🛒 This might be one of the biggest stories in e-commerce, and yet, no one's talking about it—strange, right? 😯 YouTube is strengthening its partnership with Shopify to attract more brands to its YouTube Shopping affiliate program. As a digital marketer, I always keep myself updated with the latest industry news and #trends, and I’m thrilled to share that #YouTube is expanding its partnership with #Shopify. This new collaboration opens up a world of opportunities for both merchants and creators! Seems that YouTube is stepping up to compete with #TikTok Shop through enhanced Shopify collaboration! Check out my earlier post about how Amazon Integration allows direct product listings on TikTok and Pinterest. https://lnkd.in/gNfq6EFC There’s so much happening in the world of e-commerce, agree?  In 2023 alone, viewers watched over 30 billion hours of shopping-related videos on YouTube. That’s a lot of time connecting creators with their audiences! With this new partnership, all eligible Shopify Plus and Advanced merchants in the U.S. can now join the YouTube #Shopping affiliate program through the Google & YouTube app on Shopify. This means more brands can showcase their products in fun and engaging shopping content! 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲, Google announced that it is releasing a new Chrome extension for U.S. creators participating in the YouTube Shopping affiliate program. This extension will allow creators to save products while browsing a brand or retailer’s site, making it easier to find products when they’re ready to tag items in their videos later. Plus, it will show creators how much they could earn from tagging a product in their YouTube videos without having to leave the brand’s site! Sound good, right? 𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬? You can now team up with hundreds of U.S. brands already using the YouTube Shopping affiliate program. This opens the door for thousands of creators to tag your products in their videos. Plus, managing your program & checking out analytics is easier than ever with the Google Merchant Center. 𝐀𝐧𝐝 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐲𝐨𝐮 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞? Get ready to tag thousands of new brands in your shopping content! This new Chrome extension adds another layer of convenience, allowing you to streamline your tagging process and maximize your earnings. This is a fantastic chance to boost your reach and revenue through teamwork. Let’s embrace this exciting new era of shopping on YouTube and help each other thrive! #YouTubeShopping #Shopify #Ecommerce #DigitalMarketing #AffiliateMarketing #ContentCreators #BusinessGrowth #TikTok #Pinterest Video Credit & Source: YouTube Official blog.

So, Shopify announced an update that lets Shopify Plus + Advanced merchants in the U.S. sign up for YouTube's Shopping affiliate program. This announcement marks YouTube's entry into the "shop while you watch" era like TikTok. I have 3 main thoughts since hearing about this: 1. Why This Is Important TikTok Shop has been crushing it by letting creators sell products without users leaving the app. Now, YouTube is taking a page from that playbook and making it easier for creators to tag products and sell while they entertain. The big deal here is that YouTube has an older, more established audience, which might make this deal bring in bigger bucks $$$ 2. How Brands Will Play This Game Brands are going to JUMP on this just like they did with TikTok. They’ll start targeting YouTube creators who already have a trust factor with their audience. But the cool thing? It’s not just about paying for a shoutout anymore. Creators can tag the product directly in their videos, making the process smoother and more natural. Imagine watching your favorite YouTuber, and you can buy the gear they’re using with just a click. It’s like product placement on steroids. This Solves a Big Problem Let’s be real: Meta has been the bread and butter for most brands when it comes to online growth. But with more channels like this opening up, brands don’t have to lean so hard on Facebook or Instagram. YouTube’s new feature gives brands a new audience to explore, especially if they’ve been feeling the squeeze from rising ad costs on Meta. It’s a chance to: Diversify, Tap into different audiences, and Possibly even lower CPAs by spreading their bets across more platforms. What do you think about this news?

With YouTube's latest power move—expanding its partnership with Shopify—the race to dominate social commerce is officially on. For brands and creators, this isn't just another update; it's a game-changer. 🔥 As someone who is both invested in and curious about the intersection of digital communications and e-commerce, I see this as a pivotal moment for brands and creators alike. YouTube's expanded affiliate program opens up new opportunities for creators to monetize their content while offering brands a direct line to consumers. This move is a clear signal that YouTube is not just competing but doubling down on its strategy to capture more of the lucrative e-commerce market, particularly in the face of TikTok's rapid growth in this space. But here's the real question: With YouTube and TikTok both vying for e-commerce dominance, how should brands and creators navigate this increasingly competitive landscape? Should they diversify their efforts across platforms or lean into one over the other? 🤔 One thing is certain: The lines between content creation, social media, and e-commerce are blurring faster than ever. For those of us in the digital communications field, this is an exciting challenge to tackle! What strategies are you considering to stay ahead in this evolving space? https://lnkd.in/eqUPeNaa #SocialMediaStrategy #Ecommerce #DigitalMarketing #YouTube #TikTok

Meta Ads have been tough for brands in the last 30 days. Some E-commerce brands are reporting Cost Per Acquisition (CPA) up 25-30% and revenue down 50% from Meta Ads. We have said it and will say it again, if you are not invested in active data-driven affiliate program management... You are missing the boat. Meta is not going anywhere. It works and can be scaled up, but in times like this, it's a great reminder for brands to have very strong expertise at the Meta Ads position while also having the ability to rely on other levers in Paid Marketing and having an Affiliate Marketing Strategy and channel in place to compliment and diversify.

It’s actually here 🤯 YouTube X Shopify for all Plus and advanced merchants… (who’s testing as we speak??) For those of you who want the TLDR… Here’s what you need to know now 👇👇 —> YouTube and Shopify have expanded their partnership, opening up YouTube Shopping’s affiliate program to all eligible Shopify Plus and Advanced merchants in the U.S. —> This means thousands more brands using Shopify can now be tagged by creators in their shopping-related videos on YouTube, giving them way more visibility. —> Creators get a big boost too, with access to a ton of new brands they can feature in their content, making their shopping videos even more engaging and profitable. —> YouTube also rolled out a new Google Chrome extension that lets creators save products while browsing a brand’s site and see how much they could earn from tagging them—no need to leave the site. —> This update builds on the YouTube-Shopify integration that started in 2022, which allowed merchants to feature their products in livestreams, videos, and a store tab on YouTube. —> The move is part of a broader trend in commerce-integrated media, with players like Amazon Live and Paramount also pushing into shoppable video content. Sleeping on social commerce? It’s probably time to wake up - we’re seeing huge things over on TikTok shop but this is just the beginning! What do you think? 🤔