Ryan Koral’s Post

"People buy from people." That's what Jenny Petty, VP of Marketing at the University of Montana, told me when I asked her about the biggest marketing mistake she sees. And she's right. In a world of AI and automation, authentic human connection matters more than ever. Jenny shared how she transformed her university's marketing by focusing on real stories instead of polished perfection - and the results were incredible. Want to know what happens when you stop "marketing" and start connecting? 👇 I’m posting the link to the episode in the comments below. 3 key takeaways that apply to ANY business: ✅ Why authentic content outperforms polished content (every time) ✅ How to find stories that actually convert ✅ The counterintuitive way to use AI that builds trust #AuthenticMarketing #VideoMarketing #MarketingTips