Lisa McGuire, Ed.S.

If you don’t have a system for directly starting conversations with potential clients… Everything else is a luxury. Content marketing, SEO, Lead magnets, Those are all just ways to “optimize” the conversations you’re in. But if you’re not in enough conversations, Those systems won’t do it for you. Can you enroll clients through those strategies? Sure. Would I rely on them for the majority of my new business? Absolutely not. I would never rely on a strategy where I don’t see a clear tie from action to result. What’s the strategy with content? You spend hours creating, scheduling, & posting it. An unknown number of people will see it. That number is based on “the algorithm”. Some of those people will like or comment. And then…? Some will reach out to you? As a recovering control freak, that never cut it for me. I needed to know that if I was doing something on the back end, it was going to lead to front end results. Something I could expect & rely on. Or at least know that if there’s a problem, It’s within my control. Not based on the “algorithm” Or whether my message “resonates”. So, if I needed a reliable system to bring me new business, The first thing I’d ask is: What puts me directly in conversation with potential buyers? Everything else is fluff. “Do this, so they will do that, and then eventually it will lead to conversations.” Nah… Why not just start conversations? Keep it simple. If you’re not in enough conversations, don’t “think” about how to get people to talk to you. Don’t listen to “strategies” for generating leads. Just find people you’d like to work with. And reach out to them. Eventually, you’ll find what works. And you can automate. Which means you won’t need to do the work anymore. And your system will start the conversations for you.

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Are you treating your Business like a Business or like a Hobby?? #virtualassistant #socialmediamanagement #socialmediamanager #socialmediamanagement #socialmedia #socialmediastrategy #contentcreation #socialmediatips #socialmediaconsultant #socialmediaconsulting #businesstips #smallbusiness #smallbusinessowner #entrepreneur #businessowner #author #interiordesigners #realtor #realestateagent #coaches #interiordesigner #chef #caterer #eventplanner #vendors

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I can't believe I'm offering this -- get 24 amazing business courses for $97 total. (That's right! It's $97 for the WHOLE bundle! 🤯) Click here to see everything that you get! https://loom.ly/S9go3hs After all, it is my birthday! xoxo ✨ ============================== #BirthdaySale #SpecialOffer #DigitalProducts #LimitedTimeOffer #ContentCreation #SocialMediaStrategy #SmallBusinessOwner #ContentRepurposing #BusinessGrowth #CelebrateWithMe SEO [social media account optimization, business e-book, seasonal social optimization, instagram optimization, facebook optimization, linkedin optimization, google business optimization]

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Focus on Long-Term Impact, Not Quick Wins It’s easy to get caught up in the excitement of a book launch and the desire for quick wins. While a successful launch is important, the real power of book marketing lies in your long-term strategy. Think of marketing as a marathon, not a sprint. The most successful authors keep their books visible and relevant over time through consistent, ongoing efforts. This might include regular social media engagement, periodic promotions, or leveraging anniversaries and milestones related to your book. Your goal should be to keep your book in the conversation long after the initial buzz has faded. Remember, building a strong author brand and a loyal reader base doesn’t happen overnight. It’s the steady, small actions taken consistently that create lasting impact. Instead of focusing solely on short-term sales spikes, invest in strategies that will keep your book relevant and valuable for years to come. Have you joined my 5 Day Book Marketing Mini-Course yet? Learn my top book marketing tips in this FREE 5-day email course. Join today at https://lnkd.in/g4U8e5TQ

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In this episode on A Tall Glass of Sass, I share my top 3 favorite ways to attract new clients that are fun, creative, and genuinely exciting! From volunteering to speaking to masterminding, these methods not only make client attraction easy and simple but also help you build meaningful connections while growing your business. If you’re tired of traditional client-finding tactics and want to explore fresh, energizing approaches, you won’t want to miss this! Tune in! #businesscoach #leadgen #clientattraction

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How to stop your clients from even thinking about leaving (I’ve used this for years): How have I retained clients for 5.2 years on average? I tell them to look around. When someone pitches you in the DMs or on a call, you can sense their desperation within seconds, right? This is fear-based selling. Autonomous people understand that you’ll be on the revenue rollercoaster forever with this mentality. Adopt confidence-based selling and the script flips. Every client I ever had, I uttered this statement on meeting one with them: “My mission is to justify your trust and investment. But you’re going to help me with that. Every three months or so, I want you to put my agency in review. I want you to look around at our competitors, even though you’re paying us. I want you to KNOW that we’re delivering exceptional work.” Do You Understand What This Is Really Saying? SUBTEXT: “Hey, Client. We don’t guess if we’re getting results or the perfect fit for you. We know. We’ll earn your investment every month. Rest easy, my friend.” You can help them, right? You do it better than anyone else, right? Walk in with that big latte energy and tell them they made a great choice. Then, repeat this every few months or so. You’ll hear in their voice that they would never consider abandoning you. Hello predictable/friendly/enjoyable recurring revenue. So long fear. _ _ _ Find this helpful? I’m dropping some scripts I’ve used to make confidence-based sales and retention in Saturday’s newsletter. Check it here if you’re sick of living in fear: https://lnkd.in/eXM7UBVd

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Don’t be one of them 😲 Think big and act like a leader. Stop getting too caught up in small tasks and responsibilities within the business. The "Work Less, Live More" self-paced online course is now OPEN FOR ENROLLMENT! ⏰ Launching this autumn, this course offers 12 months of access to learn at your own pace across over 540-minute videos in 6 lessons. Plus, the monthly Office Hours for group Q&A sessions where you can ask me any questions about the course. 💰 I'll be sharing the step-by-step guide and systems that have allowed me to build a 6-figure business in just 25 hours. ⚡ My aim is to share with you that it's entirely possible to dial down the effort, ramp up the results, and step out of the relentless 9-5—or the 24/7 entrepreneur hustle. It's about working smarter, seizing freedom, and savoring life to the fullest — all while staying true to your core values of freedom and flexibility. 🎯

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Understanding your ideal client is crucial for success in business. When you know exactly who you’re speaking to, you can tailor your messaging to connect with them on a deeper level. I recommend my One True Client Method. Pick one client that you wish you could duplicate and craft your message to speak to them. Do you have a One True Client? . . . #businessquotes #salesstrategy #salestips #onlinebusiness #getmoreleads #businessgrowth #getmoreclients #contentstrategy #onlinentrepreneur #businessowner #businessgrowthtips #marketingtips #onlinegrowth #scaleyorbusiness #businessdevelopment #socialmediamarketing #onlinebusinesstips

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The 3-Step Framework to Ensure Your Clients Maximize Your Services (and Get Results) When you deliver services to your clients, you want to make sure they deliver impact.  My best clients always look to provide more than they receive   (and I agree, it's a law of life) But sometimes clients don't  • fully utilize what you deliver • take your services seriously • implement the strategy the way you would Here's how I solve for that with clients:  1 - Set the Foundation  Before you jump off the deep end, we have to productize every bit of the deliverable. That includes:  • Checklists • Timelines • Automation • Onboarding • Crafted client experiences Even if the work you do is bespoke, you can still productize. At the end of the day "bespoke" is just a bundle of hand selected productized services.  2 - Extend the Deliverables  Once you set your fulfillment to get the results clients need - you can identify where your clients fail to utilize your services to their max potential.  And if possible (you have bandwidth, resources and DESIRE) provide additional services to bridge that gap by either • Doing it for your clients • Consulting them to implement  (This is a major reason why I offer implementation services after we do a Growth Strategy - because results are what matter) 3 - Scrutinize Client Selection  As you get to the place in business where you can say "no" to new business I suggest you create criteria of the best clients you want to work with and ensure anyone who begins your onboarding process has:  • the right mindset of what it takes to work with you • proper expectations of deliverables & timelines • a big upside when working with you and as a bonus, I like to add that they're cool to work with, and that you'd enjoy the relationship (remember, it's a journey!) What would you add?

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The 3-Step Framework to Ensure Your Clients Maximize Your Services (and Get Results) When you deliver services to your clients, you want to make sure they deliver impact.  My best clients always look to provide more than they receive   (and I agree, it's a law of life) But sometimes clients don't  • fully utilize what you deliver • take your services seriously • implement the strategy the way you would Here's how I solve for that with clients:  1 - Set the Foundation  Before you jump off the deep end, we have to productize every bit of the deliverable. That includes:  • Checklists • Timelines • Automation • Onboarding • Crafted client experiences Even if the work you do is bespoke, you can still productize. At the end of the day "bespoke" is just a bundle of hand selected productized services.  2 - Extend the Deliverables  Once you set your fulfillment to get the results clients need - you can identify where your clients fail to utilize your services to their max potential.  And if possible (you have bandwidth, resources and DESIRE) provide additional services to bridge that gap by either • Doing it for your clients • Consulting them to implement  (This is a major reason why I offer implementation services after we do a Growth Strategy - because results are what matter) 3 - Scrutinize Client Selection  As you get to the place in business where you can say "no" to new business I suggest you create criteria of the best clients you want to work with and ensure anyone who begins your onboarding process has:  • the right mindset of what it takes to work with you • proper expectations of deliverables & timelines • a big upside when working with you and as a bonus, I like to add that they're cool to work with, and that you'd enjoy the relationship (remember, it's a journey!) What would you add?

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Is branding something you struggle with? On this episode of Brand Science, I sat down with Dave Polykoff, a personal branding coach and we talked about how understanding your Core Values can make a huge difference in your personal branding. If you want to move from frustration with mimicking others and live through your own personal brand's core values to attract your ideal client, tune in! In this episode, you'll learn: ► What are your personal brand core values? ► Why are they important for our business and content? ► Where should you apply your core values? ► How your core values can attract your ideal client. Listen here: ● YouTube → https://lnkd.in/euj8W9T7 ● Spotify → https://lnkd.in/exYjY_vH ● Apple → https://lnkd.in/en6qy4TY #personalbranding #corevalues #authenticity #brandingsuccess

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Are you making this mistake in your sales conversations? Most creatives want sales to feel natural and organic. The problem is, that often leads to price objections, picky clients and misaligned briefs. In order to sign high value clients consistently, you need a predictable, repeatable system… Check out our latest episode of The Creative Courage Podcast to see how our clients, ON THE SLY Audio Production, did exactly that. Listen to the full podcast episode by clicking the link in the comments or searching "Creative Courage with Matt Essam" in your favourite podcast app.

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So much of the content you're already creating can—and should—be repurposed into video. Just think: —Webinars —Interviews and live events —eBooks —Special reports —Demos —Thought leadership articles —Infographics While repurposing is a no-brainer, translating print or audio into video isn't always easy. And writing for video is much different than any other form of media. But with some basic steps, you can pull it off: 1. Know your goals: why are you developing a video and what are you looking to accomplish? 2. Pull out the most important key insights and break up long-form content into short videos. 3. Write short, concise copy. 4. Use plain language and avoid jargon and sophisticated words. 5. Aim for 1-2 minutes max. Revelant Writing supports health tech, B2B SaaS, and other healthcare sectors with video script copywriting. Learn more: https://lnkd.in/e_VV5rwD

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🌟 𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐎𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝? 𝐈𝐭’𝐬 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐃𝐞𝐥𝐞𝐠𝐚𝐭𝐞! 🌟 In the latest Coffee Connections Podcast 𝐯𝐢𝐝𝐞𝐨 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰, we sit down with a successful business owner providing top-notch 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬! Learn how a skilled VA can step in to help you stay productive, even when you’re overworked or need some well-deserved time off. Lisa DeToffol from Tiger Eye Solution has your best interest at heart when you’re overworked or just need to take some time off to focus elsewhere. Watch this short interview with her and take advantage of her 𝐕𝐈𝐏 𝐃𝐚𝐲𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐞𝐫! Why not share this post and then subscribe to this channel to meet more great services providers! #podcast #marketyourbiz #onlinemarketing

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I get it - you want more leads. But, are you nurturing the current leads that you worked so hard to get? ——— 👋 I’m Orlando. I’m building trailBlazer6 - providing skilled Virtual Assistants to small business owners - specializing in operations and lead generation. $10-$14/hour. #smallbusinessowner #leadgeneration

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Strategic Content Partnerships 🤝 Collaborate with complementary businesses or industry experts to create valuable content that educates and engages your target audience. Co-host webinars, write guest blog posts, or participate in podcast interviews to share your knowledge and expertise with a wider audience. Cross-promote each other's content to expand your reach and build credibility in the industry. #restoration #marketing #partnership

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Can you believe that the fourth quarter of 2024 begins…tomorrow? If you're still wondering how to approach prospects online, this free workshop is for you. We’ll cover: ✊🏾How to achieve sales goals through content marketing ✊🏾 Brainstorm content ideas ✊🏾 Publish content that shares your brand message #contentcreationtips https://lnkd.in/eCh79uw4

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I want to hear from you! What’s holding you back from starting your own business or growing your freelancing career? Take 2 minutes to share your thoughts and help me create content that speaks directly to your challenges! https://lnkd.in/eFVryFt7 #freelancing #freelancer #workfromhome

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