Ryan Baker’s Post

Google's AI Overviews has many service-based businesses wondering how it’ll affect their ad performance. A lot of them wonder how it'll affect their ad performance. I do feel there are things you can do:: 1. Create blog posts that might help rank for AI overviews. Listicles might be a good place to start. 2. Optimize your site to try and get featured. Answer questions your customers commonly ask. 3. Leverage long-tail keywords. Use specific phrases people search for. I believe the future of online visibility is all about providing value. Helpful content, along with a strong paid strategy, can help your business rank near the top.

Hello everyone working with online marketing! I'm diving into the world of automated AI for Google Ads with a client and I'm curious to hear about your experiences! Specifically, I'm wondering: Have you seen a significant lift in conversions or profitability after you started leveraging Performance Max campaigns or Smart Bidding strategies? What do you see as the biggest downside for Performance Max campaigns? Any Google traps here? How do you handle budget allocation? Most work with fixed budgets, but others use a percentage for testing and seasonal adjustments. What's your approach? Bonus points if you can share any insights on balancing human expertise with AI optimization! Do you automate everything you can and later evaluate, keep/rollback? Looking forward to hearing your thoughts on any of these topics and sparking a conversation!  #GoogleAds #AIforMarketing #PerformanceMax #SmartBidding #MarketingOptimization #AI

Excited to share that I've completed my AI-powered Performance Marketing certification from Google! 🎓 AI is revolutionizing Google Ads, empowering digital marketers to reach new heights of success. With AI, we can now: 📈 Optimize bidding strategies in real-time for better performance 📊 Personalize ad experiences for each customer 🔍 Discover new insights and opportunities to improve campaigns Every digital marketer should explore the power of AI in Google Ads. It's not just the future – it's the present! 💡 #AI #GoogleAds #PerformanceMarketing

How I use AI to find better angles to sell my product. (and boost my ROAS on paid ads) Start creating A/B tests with AI-generated headlines. First, you need to use data science to determine the: - Test weight (% distribution of headline variations) - Alpha threshold (% of statistical significance) - Test parameters (elements being tested) This guides you on how to determine headline winners. Here’s what it looks like: 1. Use your existing headline as a control. 2. Generate variations with AI, and get human approval. 3. Divert traffic equally by competing headlines. 4. Ads that cross alpha threshold are deemed winners. 5. Keep the winners, regenerate the rest. This helped me create winning ads for Kim & Kimmy. That has helped me increase ROAS & profits. P.S. Do you split-test your paid ads headlines?

Google is providing "AI Discovery Ads" by generating ads based upon visual scans from the search function. Heads up peeps. #digitalmarketing #google #flatfivemarketing

Use AI To Create Search Ads? I did a thing today. When creating a new Google search campaign for a brand new ads account, inside the campaign creation wizard, I allowed Google AI to create the first Responsive Search ad. Reactions: 1. It appeared to do a decent job of crawling the website and identifying important keywords, products, services and even some differentiators. 2. It wasn’t perfect, but I’d say it was 85% good, and a great start. I made a few tweaks until I was satisfied. 3. It saved me enough time that I was able to create a 2nd variant focused on messaging the AI didn’t find, within the estimated campaign build estimate. 4. Yep, I would do it again. Keep learning and testing out there in #paidadvertisingland.  #ppc #SKIPSTIPS

Some adverts are really really annoying 😖😫 But Ads could understand what you want before you do That's what happens when you use AI in online advertising AI is making online ads smarter by learning from your clicks, searches, and interests. It helps companies show the right ads to the right people, making advertising more personal and effective. Why is this important? Because it means fewer annoying ads 😆 and more that actually match what you’re looking for. But, it also raises questions about privacy and data use. 🔍 Do you think AI is the future of advertising? If you're using AI in ads, let’s connect Your insights could be featured in our next episode. Follow me Prisca Ekhaguere, CSc for more on how AI is changing online advertising ______________________________________________ Do me a favor 🥺 ♻️ Please REPOST to bring it to your feed and spread positivity in technology #AI #Advertising #AIAds #AIAdvertising #Ads #TechAdvocate #TechEnthusiast #Technology #TechAdvancements #Episode182 #TechJourneyWithPrisca #EmergingTechnologySeries2024

'Google ADS DON'T WORK FOR US.' 'Instagram ADS DON'T WORK FOR US.' I've heard this countless times, and I'm always curious to see if they've fallen into the same trap as everyone else who's been left disappointed with their marketing efforts. I ask one simple, telling question: "How long did you run the ads, and who managed the campaigns?" Inevitably, their answers are virtually identical: "Umm, about 2-3 weeks. They were managed by me, a relative, or a family friend." I can't help but chuckle to myself, thinking: "NO! That's not how it works, people." You can't expect the machine learning algorithm to magically understand the nuances of you, your business, and your target audience, whilst ranking you amongst the competition in just a few weeks. Plus, once you start making the needed adjustments, it's going to take time to mature into those calibrations to optimize the process once it starts learning... AI is still a skillful supervision process, most people just wing it and expect for the machines to take care of it all. not happening... Like any ad-specific AI, it heavily depends on what you feed it: Money is one thing it feasts on... Data is another... Quality is another... Consistency is another... AND SO FORTH. Entrusting your marketing efforts to inexperienced individuals and expecting significant returns within a few weeks on a shoestring budget is a recipe for disappointment. So, when I hear these common complaints, I simply smile and say, "Sign here, please." DM me with any questions... #business #branding #marketing #consultant #google #ai #socialmediamarketing #contentmarketing #brandingcoach #brandingconsultant #smallbusinesstips #socialmediatips

7 strategic things I’m doing to protect my blog from the rise of AI search: 1. Only targeting keywords that give me the best chance to showcase my expertise and solve a genuine problem for the reader.     2. Creating blog posts that 𝘥𝘰𝘯'𝘵 necessarily target specific keywords, if they’re covering a topic that's valuable for my readers' transformation journey.     3. Injecting maximum EEAT into my overall site and every blog post I write (e.g. by adding expertise markers, personal experience and opinion, a compelling About page, press links, etc).     4. Building up my LinkedIn presence to complement my blog post topics (using smart AI to make this easier).     5. Leveraging more video to add oomph to my blog posts (it’s hard for AI to replace genuine human video content).     6. Doing more podcasts and grabbing every opportunity to be featured in media (really excited about one tomorrow with TechSmith)     7. Moving away from income sources that call for high traffic (ads, affiliates) and building up expertise-based ones instead (products, services). Despite all this going on, I still love AI. When used intelligently, it’s transformational for an expertise-led blogging strategy. AI doesn’t have to be a threat. It’s a massive opportunity. One where genuine experts and those sharing authentic human content will have a chance to shine. To win, focus on: - Perspective - Experience - Opinion Those can’t be faked. Are 𝘺𝘰𝘶 worried about the rise of AI in search? #GoogleAI #bloggingforbusiness #contentstrategy #sge _________________________________________________ P.S. I post daily about AI, SEO, and building an expertise-led business blog. Follow me, Samantha North and ring the bell 🔔 to get my freshest content in your feed.

🚀 The Future of Performance Marketing: Is AI Taking Over Google Ads & Meta Ads? I just dropped a new video exploring one of the hottest topics in the digital marketing world—AI in Performance Marketing! 🎥 With AI tools making big promises to automate ad campaigns, manage budgets, and optimize performance across platforms like Google Ads and Meta Ads, are human media buyers at risk of being replaced? 🤖💼 In this video, I dive into: ✅ How AI is reshaping Google Ads & Meta Ads campaigns   ✅ The key role of human expertise in scaling ad performance   ✅ Why small teams can benefit from AI tools, while large agencies might be exposed   ✅ The future of media buying in the age of AI  Whether you're running ads for a startup, a fast-growing eCommerce brand, or a large agency, this video will give you key insights into how AI tools fit into the world of performance marketing—and what it means for your strategy moving forward. 🎯 Are you ready to level up your Google Ads performance?   If you're a business owner looking to scale with Google Ads, let's connect! Or, if you're an aspiring media buyer, join Guided PPC Academy to master the skills that AI can't replace. Watch the full video here 👉 https://lnkd.in/gWM7tmYd    Let’s discuss in the comments: Is AI in performance marketing a threat or an opportunity? 💡👇 #GoogleAds #MetaAds #PerformanceMarketing #AI #DigitalMarketing #PPC #MediaBuying #GuidedPPCAcademy