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I'm co-founder / CEO at WebMechanix, a leading performance marketing firm & I hate…
Articles by Chris
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How can you effectively measure the ROI of your digital marketing tactics?
To effectively measure digital marketing ROI, focus first on setting up comprehensive conversion tracking. Link this to your CRM to correlate webpage actions with CRM activities, enabling a robust analysis of leads, opportunities, and deals, including repeat transactions. This integrated tracking is key to gaining a holistic view of your marketing effectiveness.
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Here's how you can stay updated on the emerging trends in digital marketing.
To stay updated on emerging digital marketing trends, curate a high-quality Twitter (X) feed – dedicate a day or two to follow the best content creators you can find. Unfollow everyone else and focus solely on these voices. This way your feed is a streamlined source of valuable insights, essentially turning it into consistent, pure gold.
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Here's how you can gain an edge with a certification in digital marketing.
Certifications can give you an initial advantage, serving as what we at WebMechanix call 'evidence of hustle.' This quality is highly valued because it shows your commitment and initiative. Beyond formal credentials, demonstrating hustle through proactive endeavors like starting your own YouTube channel or blog can significantly set you apart in the field.
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Here's how you can effectively juggle multiple digital marketing projects.
To effectively manage multiple digital marketing projects, you need a robust task management system like Asana or Basecamp. Prioritize by writing down the top three tasks daily that you need to accomplish and focus on essential actions so you don't have an overwhelming list. If managing a team, allocate three key tasks per client. The core strategy here is to consistently check off important items from your project list each day.
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Another wonderful opportunity, hosted by Google to chat with leaders about transformation and leading change at your organization for the ALIGN…
Another wonderful opportunity, hosted by Google to chat with leaders about transformation and leading change at your organization for the ALIGN…
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