RV Mendoza’s Post

Understanding the latest benefits trends can help employers evaluate their offerings to best meet employee needs, respond effectively to their challenges, and gain a competitive edge; our article "2024 Midyear Benefits Trends to Monitor" explores these trends in detail and discusses how they will likely impact employers and how savvy organizations can address them.

We are seeing an increase in employees having a 'side-hustle', often involving social media. Have you thought about how to manage this within your business? Read on for five tips... #contractsofemployment #sidehustle #hradvice

Your organization can benefit from strategic use of social media, with a wide variety of use cases and massive audiences to tap into. But employers also need to keep these six things in mind at all times: LexisNexis #PracticalGuidance #SocialMedia #LaborAndEmployment

I don't know who needs to hear this but: Your employees' LinkedIn posts do better than your ads. Employee generated content is where it's at. __ #employeegeneratedcontent #egc #employeeadvocacy #organic #personalbranding #weareshield #corporatecreator

How would you feel if your employer didn’t pay you at the end of the month?   Outraged? Furious? Seeking legal action? 😡   Since the start of February, 4 big influencer marketing agencies have gone into liquidation, leaving major influencers and celebrities across the country unpaid for their work.   This is the start of a much wider problem and causes major reputational issues for brands who need to do better due diligence when selecting an agency partner to work with. These are major multi million if not billion-pound companies using agencies who are unable to deliver on their promises and pay their suppliers.   At Connect Management we are taking a stand to protect our talent. Any agency’s that would like to procure our talents for campaigns will be met with a request for payment upfront from this point onwards.  We want to ensure that our talent are protected against the unfair practices of this industry.  We are asking that all talent agents work to the same practices, if we work to shift the industry standard, we will have power in numbers and be able to put a stop to giving credit to these agency’s. They need us to survive!   Talent are real people, with families to support and bills to pay. They have responsibilities just like you and I and the stress of not being paid for work you have delivered should not be something that acts as a burden on them.   You wouldn’t book a TV/Radio slot, print ad or billboard without paying for your services, so why should the influencer landscape be any different.   Do you think that brands should be picking up the pieces and covering the shortfall for these creators so they are paid for their work that’s been delivered? Or do we think it is fair that the brands are not being held accountable for working with partners that are not capable of delivering on the job that they are offering.   We are championing the industry and request that if you are a talent agent reading this post you comment, share and like to spread the word that we shall not back down against these unfair practices. #bankrupt #liquidation #influencermarketing #agencies #creators #creatoreconomy

Use social media to boost sales. #DenverEmpower #EmpowerDenver #DenverCommunity #DenverGrowth #DenverImpact #Empowerment #CommunityBuilding #DenverStrength #DenverSupport #CommunitySupport #DenverNetworking #BusinessGrowth #CommunityImpact #EmpowermentJourney

Let’s not panic. This is an old pattern with new players. Having been at the frontier of influencer marketing for over 14 years, I’ve seen this happen again and again. There are layers of safeguards to put into place to protect against this, whether from the brand, creator, or agency side. The answer is NOT paying creators upfront. (Sorry creators. If you want my advice on what you can do to get paid more quickly, DM me.) For my brand and agency friends, I have a boatload of recommendations and insights on structuring your partnerships to protect your investments. Get on my calendar if you want to discuss. #influencermarketing #riskmitigation #solvency

Your LinkedIn profile is the modern-day business card 👋 When implementing an employee advocacy program, remember the importance of training employees on how to present themselves online. This might sound glaringly obvious to those of us who spend a good amount of time on LinkedIn already, but to a newcomer or the more passive LinkedIn user, this will be a new ballpark. This article from Single Grain | Start Growing explores the "how" of building a great LinkedIn profile, but being able to communicate the "why" to these people is essential: 👉 First Impressions Count: Your LinkedIn profile is often the initial impression potential clients or collaborators have of you. A well-crafted profile instantly conveys professionalism and expertise. 👉 Networking Hub: A carefully curated profile boosts your visibility and attracts relevant connections. A standout profile opens doors to valuable networking and sales opportunities. 👉 Showcase Your Skills: Utilize your profile to showcase your achievements, skills, and unique value proposition. A polished profile effectively communicates your expertise and helps you stand out in a competitive market. By including keywords, you increase the chances of appearing in search results when potential clients are seeking your services. Taking the time to optimize your LinkedIn profile is not just about appearances; it's a strategic career move that allows you to shape your professional narrative. Make sure your advocates understand the importance of this! #PersonalBranding #SocialSelling #EmployeeAdvocacy

Your LinkedIn profile is the modern-day business card 👋 When implementing an employee advocacy program, remember the importance of training employees on how to present themselves online. This might sound glaringly obvious to those of us who spend a good amount of time on LinkedIn already, but to a newcomer or the more passive LinkedIn user, this will be a new ballpark. This article from Single Grain | Start Growing explores the "how" of building a great LinkedIn profile, but being able to communicate the "why" to these people is essential: 👉 First Impressions Count: Your LinkedIn profile is often the initial impression potential clients or collaborators have of you. A well-crafted profile instantly conveys professionalism and expertise. 👉 Networking Hub: A carefully curated profile boosts your visibility and attracts relevant connections. A standout profile opens doors to valuable networking and sales opportunities. 👉 Showcase Your Skills: Utilize your profile to showcase your achievements, skills, and unique value proposition. A polished profile effectively communicates your expertise and helps you stand out in a competitive market. By including keywords, you increase the chances of appearing in search results when potential clients are seeking your services. Taking the time to optimize your LinkedIn profile is not just about appearances; it's a strategic career move that allows you to shape your professional narrative. Make sure your advocates understand the importance of this! #PersonalBranding #SocialSelling #EmployeeAdvocacy

#SocialMedia #FlipBook #2024MidYear #HRTrends   Social Media Flipbook - 2024 Midyear HR Trends to Watch