Russ Macumber’s Post

𝗜𝘀 𝗖𝗧𝗥 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝘁𝗵 𝗽𝘂𝗿𝘀𝘂𝗶𝗻𝗴? Our survey data shows a clear difference between ad recall (user-side metric) and click-through (media-side metric). 🔸 81% more respondents remembered at least one display ad from the previous day than clicked on one. 🔸 The era of CTR as the sole indicator of branding advertising effectiveness has come to an end. In today’s digital landscape, users have numerous reasons to avoid clicking on ads—concerns about privacy invasions, such as tracking or spamming, or simply not wanting to be taken away from their current online activities. 🔸 At Etarget 𝘸𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘶𝘴𝘦𝘳𝘴’ 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘷𝘢𝘭𝘶𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘢𝘥 𝘴𝘱𝘢𝘤𝘦. 🔸 This results in brand engagement occurring and on a significantly larger scale than what clicks alone can deliver. Etarget provides brands with additional options to engage customers in awareness and consideration stages of customer journeys.

"There has always been a distance between marketing to your audience and their ultimate purchase, but those distances are getting shorter and shorter, thanks in large part to retail media." CVS Media Exchange (CMX)'s Parbinder Dhariwal discusses how specificity is now more than within reach thanks to retail media networks, and dives into the benefits of first-party data insights in a recent op-ed. #retailmedia #firstpartydata #advertising

Just had a 'pinch me' moment with the most heavenly macaroons I've ever tasted! 🤯 You won't believe how I found them - scrolling through my feed when this mouthwatering ad popped up. Talk about the power of targeted digital marketing! It got me thinking about how we at Tyche Digital Agency create these 'love at first sight' moments for our clients every day. Whether it's artisanal pastries or cutting-edge tech, the right message to the right people can be magic. And the best part? We do it without the endless to-do lists or information overload. Imagine your business being someone's delightful discovery, just like these macaroons were for me. Ready to sweeten up your digital presence and attract your perfect customers? Let's whip up a strategy that's as irresistible as these treats! Your Las Vegas business could be the next big craving everyone's talking about. #TycheDigitalAgency #LasVegasMarketing #DigitalDiscovery #TargetedAds #SweetSuccess #LocalBusinessLV #DigitalStrategyWorks #VegasFoodie #MarketingMagic #OnlinePresence

Plan your holiday media with Roundel and see how Target Product Ads can help you reach holiday shoppers when intent is highest. Learn more at https://lnkd.in/e-jsekXM #HolidayShopping #RetailMedia

📊 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗗𝗼𝗻'𝘁 𝗟𝗶𝗲: 𝗜𝗻𝗱𝗼𝗼𝗿 𝗠𝗮𝗹𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀 🏬 Shoppers are a whopping 70% more likely to recall ads seen in malls compared to online. Why? 𝗟𝗲𝘀𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗡𝗼𝗶𝘀𝗲. Fewer distractions mean ads stick. 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Physical interaction boosts engagement. 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗰𝗮𝗹𝗹. Indoor ads create lasting impressions. For brands, it's a golden opportunity to connect with consumers in a way that digital advertising often can't. #BrandManagement #20Years #IndoorAdsMatter

In the fast-growing sports & outdoor market, it's imperative for these brands to equip themselves with robust marketing strategies that resonate with their audience and drive sustainable results. This guide is crafted with precisely this objective in mind — to empower sports and outdoor brands with actionable insights and best practices to thrive in an ever-evolving ecommerce landscape. Discover the best customer marketing strategies for fast-growing brands in our latest guide: https://hubs.la/Q02yYjJL0 #Ecommerce #Marketing #OutdoorBrands

Small Town Sales & Marketing Evolution 🌟 The Sales and Marketing landscape in small towns has changed remarkably. Companies once confined to local limits are now reaching global audiences. The power of digital marketing has levelled the playing field, giving small-town businesses a competitive edge. Here’s what stands out: ✅ Local shops embracing e-commerce ✅ Social media increasing brand awareness ✅ Data-driven strategies enhancing customer engagement ✅ Community-focused marketing boosting loyalty The stories of shops in Barnstaple going digital are truly inspiring! What changes have you noticed in your town? Share your thoughts below! #SalesMarketing #SmallTownBusiness #DigitalMarketing

In today's digital age, understanding your customer journey is essential for improving Cost Per Acquisition (CPA). Embrace Cross-Channel Attribution to gain holistic insights, make informed decisions, and achieve better ROI by analyzing data across various touchpoints. It's no longer all about last-click! 🔍 Analyze data across all touchpoints—programmatic display, social media, search, and more—to see which channels drive conversions. 💡 Allocate budgets more effectively by knowing which channels perform best, optimizing your marketing spend for maximum impact. 📈 Create cohesive, targeted campaigns that boost overall ROI by understanding how channels work together. 🚀 With AdRoll’s powerful Cross-Channel Dashboard, get real-time insights into your multi-channel performance, enabling you to adapt quickly and stay ahead of the competition. Embrace Cross-Channel Attribution with AdRoll today and witness a dramatic improvement in your CPA! #AdRoll #CrossChannelAttribution #CPA #DigitalMarketing #MarketingROI #CustomerJourney #DataDrivenMarketing

$76,000 We generated $76k+ in sales for our client in less than 30 days. How? By analysing what the audience wants And Using those data points in ads. Most underrated part in marketing is knowing your customer inside out. Don't miss it. #ecommerce #facebookads #googleads

Ah, the grand circus of digital marketing – the Association of National Advertisers Masters of Marketing Conference in sunny Orlando. It’s like Disneyland for data geeks, except instead of Mickey Mouse, you get to meet metrics, and believe me, these numbers don’t come with oversized gloves and a friendly wave! Speaking of numbers, did you hear about the Shopaholics Persona? Apparently, it's made up of 70% women and 30% men. So much for breaking stereotypes, huh? And where do these shopaholics hang out, you ask? Well, 20% of their ad impressions loiter around Instagram, looking cooler than your average Insta-foodie post. Pinterest grabs 15.2%—probably busy pinning DIY crafts they’ll never make—and a wayward 6.2% tread into the wild Reddit threads. Now, you want a fun fact? These Shopaholics cozy up to the Fashionista Persona over 1,800% more than your average Joe—or should I say, your average shopper. But hey, who’s counting? (We’re all counting. This is marketing!) Our super-techy Audience Insights lets you target these elusive unicorns better than ever. Plus, our #RetailMedia Insights—yeah, we’re cool enough to have a hashtag in the name—dives deep into the retail media maze, showing you which paths lead to the best returns on your investment. It's less Indiana Jones, and more 'I need to justify this to my boss.' Our team's hitting Orlando ready to spill secrets on digital advertising that'd make the CIA envious. Can't wait? Fear not, DM us for a sneak-peek. Remember, your audience isn't playing hide and seek; you just haven’t looked under the right digital rock yet. Tag, you're it! Catch you in Orlando—watch out for those roaming bands of marketers! #DigitalAdvertisingInsights #ANAMasters #ANAMasters2024 #FindYourAudience Chat with this post here:https://lnkd.in/gRWGQYzg