Ross Cully’s Post

Is your brand ready to MAXIMIZE revenue for Black Friday and Cyber Monday? It’s the biggest shopping season of the year, and you have traffic flooding your site and carts getting filled. But then… boom. They leave. They’re gone. And you have no idea who they are. Sound familiar? Join the club. But here’s the good news: there is a way to fix this. And it isn’t what you think. Instead of throwing more money at ads, which only leads to even more traffic that doesn’t convert, you need to focus on maximizing revenue from the visitors who are already on your site. Right now, you might only be identifying about 15% of those customers. That means a staggering 85% of returning customers or potential subscribers are just slipping away. This is why tools like Retention.com are essential for bringing in additional revenue. Implementing a retention strategy could mean the difference between an average year and an extraordinary one. Let’s make this holiday season your best one yet!

To stand out during Black Friday and Cyber Monday, make sure your offers are easy to understand and exciting. Tiered discounts can work well to encourage people to spend more, like “Spend $100, get 20% off; spend $200, get 30% off.” Shoppers feel like they’re getting more, and it increases the average order value for your store. Another good idea is product bundles, which add value by pairing items that go well together. Simple, time-sensitive offers are best for keeping customers engaged without making them jump through too many hoops. You want them to feel excited, not frustrated, as they shop.

For decades, retail eCommerce traffic for the month of November looked like 👇. Those Black Friday / Cyber Mondays were spent huddled in bland conference rooms for spikes that were 100x+ over normal. Not really a thing anymore because: - Shippers (USPS, UPS, FedEx, etc) give retailers an allotment of shipping slots for peak. It costs a lot less to ship off-peak - Retailers want to preserve margins and have learned that they don't have to liquidate inventory at cost. Discipline matters. Many are owned by private equity - There just aren't that many big ticket "must by" items anymore. We all have big screen TVs, video game consoles, digital cameras and those devices last for years. When was the last time you waited in line for a "must buy" item? - There are sales / events / deals throughout the entire year. Think of all the holidays around Labor Day, Memorial Day, Mother's Day, etc etc - When there are spikes, cloud can auto-scale and absorb the traffic It's more of a "cyber last few months of the year" rather than a "Cyber Week."

🖤 New Black Friday guide! 🖤 Discover how to maximize your Black Friday profits with our latest guide. 📖 Get ready for the biggest shopping day of the year! Our free Black Friday guide looks at how you can set up your webstore to boost sales and drive traffic on Black Friday, Cyber Monday, and throughout the Holiday Season. 🤩 Learn how to: - Optimize your web store for peak performance on the day - Increase conversions with personalized shopping experiences - Engage customers and stand out from the competition through your communication Whether you're a seasoned pro or just starting out, this guide is packed with actionable tips to ensure your biggest sales season yet. Download the guide here 👉 https://hubs.ly/Q02VFQ8k0 #clerkio #guide #blackfriday #personalization

Picture this: It’s Black Friday and Cyber Week, and your customers are excitedly adding items to their carts, driven by deals and holiday spirit. But there’s a catch - before they click “buy,” many are already thinking, “What if I need to return this?” That thought could be the difference between a sale and an abandoned cart. In fact, over 30% of shoppers during the Peak Season are expected to return items they’ve purchased. And even more importantly - a poor experience will stop 84% of them from shopping with your brand again. Returns don’t have to be a challenge. With the right approach, they’re a chance to build trust, retain revenue, and even convert 30% of returns into exchanges. Want to know how? 📖 Explore our guide to mastering your returns this season: https://bit.ly/4eKsbwj #BlackFriday #CyberWeek #Retail #Ecommerce #nShift

Brands, don't run a pre-Black Friday Offer.. Here's why 👇🏼 Brands that run a pre-Black Friday offer lower than their actual Black Friday/Cyber Monday offer will diminish CLTV. Imagine you bought a sweater at 20% off with the pre-Black Friday offer, and come Cyber Monday, the same product is 50% off. You're not going to be happy, are you? I've seen quite a few brands do this last year. If you plan on implementing a strategy like this, it’s best to set clear expectations with your customers.

The most profitable and intense season is upon us! 🤑 Black Friday, Cyber Monday, and soon after, Christmas and New Year. What could be better?😉 Here are a few facts about Black Friday and Cyber Monday to get you inspired: 👉 $𝟵.𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 was generated in the US during Black Friday/Cyber Monday in 2023, and this year is set to be even bigger 👉 𝟳𝟮% 𝗼𝗳 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝘁𝘀 see over 20% of their yearly revenue from Black Friday/Cyber Monday and the holiday season 👉 𝟳𝟬% 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 will shop online in 2024 👉 𝟯𝟮% 𝗼𝗳 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 start their Black Friday deals hunt early 👉 𝟲𝟴% 𝗼𝗳 𝗚𝗲𝗻 𝗭 can’t resist Black Friday! Make sure your campaigns connect with them by offering real value and a shopping experience that matches their style So, how about your campaigns? Ready to launch or already raking in profits? Time to make the most of this holiday rush! Launch your campaigns with ActiveRevenue 🚀 https://activerevenue.com/

Black Friday and Cyber Monday have been and gone and while discounting once again has dominated the day, it’s not the only way to make an impact. For brands, this is a chance to stand out by offering more than just a lower price. Think exclusive bundles, early access to new products, or rewards for loyal customers, these strategies build long term connections, not just short term sales. I’m more interested these days in how brands are creating value in ways that go beyond discounts. What was your approach to Black Friday / Cyber Monday? Did you prioritise loyalty, engagement, or something else? #BlackFridayWeekend #cybermonday #CustomerObsessed #LoyaltyStrategy #CustomerRetention

Black Friday is here - let’s take a moment to appreciate the hustle 💪 To all the eCommerce teams out there: You’ve worked tirelessly to prepare for today. From curating offers to perfecting campaigns, your dedication to delivering for your customers doesn’t go unnoticed 👏 We know it’s a whirlwind, but remember: - Every sale is a testament to your effort. - Every customer is a step closer to your goals. Whether it’s your first Black Friday or your tenth, you've got this. 🙌 Here’s to a successful day and an even better Cyber Monday ahead 👀 #ecommerce #blackfriday #cybermonday #BFCM

🖤 Black Friday is next week! Make sure you’re prepared with our guide! 📖 Our free Black Friday guide looks at how you can set up your webstore to boost sales and drive traffic on Black Friday, Cyber Monday, and throughout the Holiday Season. 🤩 Learn how to: - Optimize your web store for peak performance on the day - Increase conversions with personalized shopping experiences - Engage customers and stand out from the competition through your communication Whether you're a seasoned pro or just starting out, this guide is packed with actionable tips to ensure your biggest sales season yet. Download the guide here 👉 https://hubs.ly/Q02VFC-K0 #clerkio #guide #blackfriday #personalization