Rootree Inc.’s Post

Do you have what it takes to crush it in CPG? Starting a #cpgbrand is difficult at the best of times - from crazy competition to discerning customers, it takes a certain personality to be able to grow a successful CPG brand. We chatted with Vividly's Stu Kennedy and C.A. Fortune's Alyssa Monteleone about their tips on what it takes to make it in CPG.

Who wins in a fight…Travis Scott or Kylie Jenner? Beauty CPG category mogul and “Kardashians” personality Kylie Jenner just launched Sprinter Spirits that supposedly roared out the gate with more than 100K cases of product shipped. But if you remember…Kylie Jenner’s baby daddy (aka the talented rapper and cultural icon) Travis Scott launched agave-based hard seltzer brand Cacti with beverage giant Anheuser-Busch in 2020. While the liquid got meh-level customer reviews at the time, the abrupt discontinuation was mostly due to the beer giant distancing themselves from Travis Scott after a 2021 Houston Astroworld concert crowd-crush incident. However, Travis Scott has been utilizing subliminal marketing since last December…suggesting Cacti will be returning with a new and improved product sometime soon.  #strategy #trends #markets #fmcg #cpg #beverages #influencermarketing #alcohol #spirits #innovation #productdevelopment #marketing #celebrities #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

Stuck below the top shelf despite $5M+ sales? Propel your CPG brand to the top at major retailers with the Samba Rock's A.M.P. Method. See how our methodology works below and schedule a call with our team. #AMPbySambaRock #globalbrands #brandexpansion #brandgrowth #branding #SambaRockServices

𝐖𝐞𝐞𝐤 𝟑: 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐁𝐫𝐚𝐧𝐝 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 We are seeing continued consumer shifting to private brands, with 55% of shoppers indicating higher private brand purchases in the past year. For senior leaders, this signals a substantial opportunity to drive revenue and deepen customer loyalty. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐯𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐭𝐨 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬 𝐠𝐫𝐨𝐰𝐭𝐡? If not, your business may be leaving millions on the table. This week’s post examines the impact of a fully developed private brand strategy—one that leverages quality, differentiation, and breadth to elevate profitability. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gsgemgk7 #PrivateBrands #RetailStrategy #ConsumerTrends #GroceryBusiness #ExecutiveInsights #BrandLoyalty #MarketGrowth 

Why Simplifying Your Brand Strategy is Key to Long-Term Success At Five Star Beverage, we’ve seen one thing consistently: the most successful brands are those that make it easy for their distribution partners to execute. Distributors excel when they can focus on driving results without being weighed down by complex brand plans or overloaded calendars. Constantly launching limited releases or new SKUs creates friction, making it harder for distributors to prioritize your brand effectively. A streamlined strategy that aligns with scalability and growth is crucial for turning your distribution into a competitive advantage. Take Stone Brewing’s recent shift as an example. Despite the past success of its Enjoy By series and other special releases, Stone is pulling back nationally to focus on core, flagship brands. Why? Because fewer, stronger offerings allow distributors to allocate resources more efficiently, driving better results and long-term growth. By simplifying their brand calendar, Stone ensures that their distributors are aligned with a clear, executable strategy built for success. In today’s market, where retailers and consumers are overwhelmed with choice, less can be more. Brands that focus on delivering a well-defined strategy—one that makes it easy for distributors to execute—turn their distribution network into a powerful growth engine. At Five Star, we help brands build systems that simplify execution, drive distributor engagement, and maximize their potential for scalability. Want to learn how you can turn your distribution into a competitive edge? Let’s talk. #DistributionStrategy #BeverageGrowth #BrandStrategy #BeverageConsulting #FiveStarBeverage #LongTermGrowth #ScalableSuccess

Our next #C360 session features NIQ vet, Jill Blanchard, President of Advantage Solutions, interviewing an all-star panel of Melissa Mayfield, Head of Grocery & Retail Opps at Colgate-Palmolive and Paul Callahan, President of Sales at T. Marzetti Company. How can we learn from the habits of high-performing brands and retailers? The research here gives us some clues… #TheFullView #ConsumerBehavior

Need something to read this weekend? Check out Ryan Williams latest Q1 2024 report on all CPG funding & M&A! 🤑 over $500m+ was invested 💪 it was the strongest quarter in the past 2 years 🤝 some key deals include Juvee, Buzzballz, LLC / Southern Champion, nutpods Hit up Ryan for the full report!! #MarketInsights #InvestmentTrends #CPGInnovation #VentureCapital #DataDrivenDecisions #CPGdata

#workwithwade If you’re an emerging brand and/or are looking to grow your CPG business, I highly recommend tuning in to CPG Vibes Episode #120 tomorrow right here on LinkedIn at 12 pm/3 PM EST (link in comments) I’ll be announcing my next stop in my work journey and trust me when I say, it WILL be an opportunity for emerging brands to #workwithwade and grow together! See you there. #cpg #sales #grocery #retail #crawlwalkrun

Attention CPG brands… are you trying to get your product directly into Loblaws? I have been doing direct business with them for almost 15 years and I may be able to help! DM me if you want to start a discussion!

📣 📣 📣 CPG brands: Is your product a good fit for small format retail distribution? Look at all these possible distribution points your product could be. 𝗪𝗵𝘆 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻𝗹𝘆 𝗼𝗻 𝘁𝗵𝗲 𝗼𝗰𝗲𝗮𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗰𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗻 𝗹𝗼𝗰𝗮𝗹 𝗿𝗶𝘃𝗲𝗿𝘀, 𝗹𝗮𝗸𝗲𝘀, 𝗮𝗻𝗱 𝗽𝗼𝗻𝗱𝘀???? Comment with "𝗵𝗲𝗰𝗸 𝘆𝗲𝘀" and I will DM you a top 100 list of c-stores with some useful info.