Yes, your agency needs leads and deals right now. But you’re trying to chop down a tree with a blunt axe. Those agencies that did the deep work while they were busy are the ones with a pile of timber right now. But it’s not too late if you’re willing to make some big swings, ideally at speed. Now’s the time to sharpen your proposition so it's uniquely valuable. Don’t sit around waiting for those deals to eventually fall, they won’t. You need a cut-through message that lands with clients. #marketingagency #digitalagency #advertisingagency #designagency #brandagency
@abrahamlincoln
Creating a point of difference for an agency feels like it should be staggeringly easy, but it’s not. What are your top tips to start the process when this needs to be refined?