Roger Nairn’s Post

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Co-Founder & CEO of JAR Audio, a branded podcast production & marketing agency.

We asked some of our clients 𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 “𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘱𝘰𝘥𝘤𝘢𝘴𝘵𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦” 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥’𝘴 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦? Andrea Marquez from Amazon and Andrew Rosen from AAA Northeast shared that creating a compelling branded podcast boils down to three key elements: 𝟭. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘁𝗵𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿: Understand their needs and preferences to make meaningful connections. 𝟮. 𝗧𝗲𝗹𝗹 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗹𝘆: Engage your audience with imaginative storytelling. 𝟯. 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺: A motivated team produces the best content. They also emphasized some more important things to consider, but you'll have to dive into the full article to read what they are: https://lnkd.in/gEzzpf6z

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