Robin O Connell’s Post

One way for midsized brands to create more boom is amplification from the inside. 📢 Brands can grab more attention by enabling their employees to become social ambassadors. The c-suite and outward facing roles are great places to model this behavior in order to encourage employees to share good news, their own promotions and awards as well as job openings with their network. But, it’s tough. 😖 It takes time and most importantly, consistency. When it does click for a brand, it is some of the most cost-effective reach that a marketer can create. :: Want more boom for your brand? Follow me & click the bell (🔔) on my profile to see new posts! 🟧 Happy marketing! 🟧 #BrandFromTheInside #BuildYourBoom #BrandBuilding

We're watching how AI is reshaping the PR landscape with interest (any industry where language and communications are at the core). That said. 💔 let's not forget the human side of recent layoffs by Edelman. Losing a job is tough at any time, but during the holiday season is particularly rough. Is AI driving these changes? Here's what we know: AI Integration: Edelman has been actively incorporating generative AI into their operations, enhancing their ability to analyze consumer data and predict trends with tools like Trust Stream. Investment in AI Infrastructure: The firm is significantly increasing its investment in AI technologies, planning to expand its AI team sixfold and double its investment in data and technology between 2024 and 2025. Competitive Pressure: As competitors like WPP and Publicis invest heavily in AI, Edelman may feel pressure to innovate and restructure to maintain its competitive edge in the evolving PR landscape. Thoughts? #AI #PublicRelations #Edelman #Innovation"

Quite the shakeup in Comms Agency Land this week. Omnicom-IPG merger talks, Edelman cutting 8% of their workforce... the giants are shuffling. Sad and scary time, especially for people who have lost their jobs or are worrying about losing their jobs. But here's what's got me excited - this shake-up is creating the most incredible opportunity for independent agencies I've seen in my 20 years of agency leadership. Why? Because clients are craving something different. They want partners who get them, move fast, and actually pick up the phone. That human touch that independents do so brilliantly? It's your superpower. Here's the truth bomb I've learned from two decades in the trenches: Being brilliant with clients isn't enough anymore. Not when - as I was told by recently CMO - all agencies basically have the same level of extertise and skill sets. Ouch. The agencies who'll really fly in this new world need to crack something that isn't typically in our DNA - systematic growth. Think about it: The holding companies mastered lead generation but lost the human touch. Indies mastered relationships but often struggle with consistent pipeline Tomorrow's winners will nail both This isn't about choosing between being boutique or corporate. It's about building smart, systematic approaches that amplify what makes you special. After leading several PR and creative agencies, I've seen firsthand how the right systems can transform good agencies into unstoppable ones. The future belongs to agencies that can maintain that magical client chemistry while building the muscle for predictable, sustainable growth. No more feast or famine. No more hoping the phone rings. What's your take? How are you balancing systematic growth with keeping it real? #AgencyLife #AgencyGrowth #CommunicationsIndustry

Navigating the dynamic world of work has never been more challenging for top talent. With business landscapes evolving at lightning speed, professionals face the tough decision of where to best contribute their skills. 🚀 At J&J, one exciting chapter of my journey has been in Brand Marketing for Talent, focusing on building our reputation and differentiating J&J as an employer, while attracting and nurturing prospective talent. Think talent attraction is just HR's job? Think again. Combining company purpose, talent motivations and needs, creativity, and storytelling is a complex challenge that requires marketing prowess. Brand Marketing plays a critical role, bringing audience insights, strategic clarity, value proposition development, integrated campaigns to the table - to mention some areas of expertise. The Brand Marketing and People team partnership isn't just 1+1=2, it's 1+1=3. Together, we build and strengthen competitive advantage by bringing fresh skills to the company. I'm proud of the impact of the integrated campaigns that my team and I, along with our People partners, have developed and executed. A glimpse here. #brandstrategy #talentbrandmarketing #differentiation #purpose #growth #creativity #employerofchoice #marketingleadership #talentacquisition #communitybuilding #careerjourney #crossfunctionalpartnership

Diverse teams bring so much to the table, especially when it comes to PR & marketing. I see this every day. It's our mix of cultures, perspectives and backgrounds that fuels the creativity and resourcefulness behind everything we do, shaping us into the vibrant, multi-national agency that we are. But why does diversity make us stronger? Here are five core attributes which make these sort of team members strong marketers: https://lnkd.in/e8hNsMRm #diversitymonth

Are ”employee influencers” the future of marketing? Personal brand strategist Claudia Cardinali predicts a shift in how companies approach brand representation. "We're on the brink of an employee ambassador revolution," Cardinali states in a LinkedIn post. She envisions companies hiring people to be the “face' of their brand, creating content through personal social media channels. This trend goes beyond traditional brand ambassadors, with employees authentically representing their companies through their own perspectives and experiences. Would you like to be the ‘face’ of your company? Share your thoughts on this emerging trend below.

Can employees become the next wave of brand ambassadors? 🌟 We’re seeing an exciting trend where companies are empowering their teams to serve as influential voices for the brand. This approach goes beyond traditional ambassadorship, as employees share their insights, perspectives, and experiences directly with their networks—effectively becoming the “face” of the company. Claudia Cardinali believes that we'll see a growing trend of people being hired to serve as ambassadors for their companies—representing the brand to the world through their social media channels and unique views. By encouraging employees to create genuine, industry-specific content, companies can build trust, showcase their culture, and connect with potential clients and candidates in a more personal, impactful way. It’s inspiring to see brands across sectors, from retail to finance, recognising the true value of their employees as authentic representatives to their audiences. Do you think employee-driven content will become the new norm? Share your thoughts below! 👇 #EmployeeAdvocacy #TalentBranding #CorporateCulture #EmployeeInfluencers #BrandAmbassadors

The recent Omnicom Interpublic Group (IPG) news has undoubtedly sparked conversations across the advertising world. While industry analysts debate shareholder value, consolidation strategies, and market positioning, my thoughts turn to the people at the heart of these organizations. Change on this scale can be daunting. For many, it brings questions about job security, career direction, and workplace culture. It’s natural to feel a mix of uncertainty, stress, and opportunity during times like these. As an Ex-IPG employee, and to support those navigating this transition, I’m offering free consultations and a significant reduction in coaching fees for IPG employees seeking guidance. Whether you’re looking to manage stress, explore new career paths, or simply find clarity amidst the change, I’m here to help. Deals like this one ripple far beyond boardrooms and balance sheets, impacting individuals, families, and teams. My goal is to empower people to turn challenges into growth opportunities, and I’m committed to being a resource for anyone who needs it. https://lnkd.in/gR4FMt-G #Leadership #CareerCoaching #ChangeManagement #Omnicom #IPG #SupportForEmployees

Prediction: we’re on the brink of an employee ambassador revolution. I had a job at uni as a brand ambassador and it involved handing out flyers for 4 (2) hours a week for a brand I knew literally nothing about 😂 As more employees start to recognise the value of building an industry-specific audience I think we’ll see a rise in people getting hired to be the ‘face’ of a company - they’ll represent the brand to the world but through their own social media channels and their own eyes. Justin Farrance is the perfect example of this. He started creating content (I imagine from his own initiative) for his company and after doing an incredible job they recognised the value and made it a more intentional role. Super smart imo. I think this will start to happen more and more in the next 12 months as companies build in employee content in their marketing strategies. We’re already starting to see it happen with more content-led brands (SheerLuxe / ASOS.com / Flight Story) but there’s no reason why it can’t infiltrate everything from financial services to the legal sector too…

Are ”employee influencers” the future of marketing? Personal brand strategist Claudia Cardinali predicts a shift in how companies approach brand representation. "We're on the brink of an employee ambassador revolution," Cardinali states in a LinkedIn post. She envisions companies hiring people to be the “face' of their brand, creating content through personal social media channels. This trend goes beyond traditional brand ambassadors, with employees authentically representing their companies through their own perspectives and experiences. Would you like to be the "face" of your company? Share your thoughts on this emerging trend below.