Robin Cooke’s Post

User control of autoplay can alter awareness of online video 'rabbit holes' https://lnkd.in/d7jKG3vM A new study suggests that giving users control over the interface feature of autoplay can help them realize that they are going down a rabbit hole. The work has implications for responsibly designing online content viewing platforms and algorithms, as well as helping users better recognize extreme content.

What's your pet peeve digital practice that never goes away? "Click here" language is most definitely mine. It makes me twitch each time I see it. It is: 📊 Bad for SEO- you want Google to associate the link with the right type of content. Telling it the content is "click here" adds no value to your internal or external links. 🚗 Bad for UX- when you can't scan a page (or even an email) and see where it's linking off to, you're less likely to keep reading and even more so to click. Make it easy to see what you're linking to, and what they will get if they click. 👓 Bad for Accessibility- readers telling vision impaired users with site readers the link says "click here" tells them nothing. We knew this was bad practice circa 2005 at least. How does it never leave the cultural zeitgeist? #userexperience #bestpractices

Curiuos about how #marketers can leverage this as a Meta "content placement". Check out the review from my second YouTube channel, as narrated by my brother and boss, Ethan Okwara!

Did you hear about the latest digital avatars? TikTok's Symphony is here! Learn how these AI-powered avatars are reshaping content creation and engagement. Read more in my latest blog post! 🚀 https://lnkd.in/dUpwypp5

In FREEZE FOR UGC, the longer you stay frozen in place, the more points you rack up—and those points translate into unique UGC (User-Generated Content) items! These items are cosmetic add-ons that let you customize your avatar, helping you stand out and show off your personal style.

How many times have you nailed the perfect content, only for key elements to get swallowed by in-app features? Picture this. Colours that pop, trending audio, immaculate vibes… But your text? Buried under buttons 🤡 Don’t let all your hard work disappear into TikTok and Instagram’s UI. 👋 Safe Zones are the fix that keeps your content front and centre, untouched and totally visible. And our friends at Meta confirm that these sweet spots can boost your CTRs by up to 28% 🚀 Read our latest blog for a template to use across all future 9:16 posts, plus loads more here: https://lnkd.in/ghuFESPG

YouTube's Latest Test: Hiding View Counts & Upload Dates on the Homepage! YouTube is experimenting with a big change, removing view counts and upload dates from videos on the homepage. Here’s what’s happening: Key Takeaways: • Cleaner UI or Hidden Metrics? YouTube aims to create a cleaner interface, possibly encouraging users to explore non-viral content. • Mixed Reactions: Early user feedback isn’t exactly glowing; reactions range from confusion to calling it the “downgrade of the century.” • Other UI Changes: YouTube’s been busy, with recent tweaks like the updated miniplayer and “Skip Ads” button adjustments, sparking ongoing conversations with users. Removing these metrics may help broaden viewing choices, though users might miss the instant context that view counts and upload dates provide. Is this a cleaner look or a step too far? What do you think? #YouTubeUpdates #UserExperience #UIChanges #Consumr

YouTube is enhancing user experience with Community Spaces and an experimental notes feature. These tools help creators build stronger connections and offer richer content. Stay ahead with these updates! 🚀 Read: https://loom.ly/0XmrWkU #YouTubeInnovation #ContentStrategy #SocialMediaTrends

You are not testing as much as you’d like because you are not using Static ads as a leverage. They allow you to see what your customers relate to in the most quicker, cheaper and easier way. > Pick 3 new angles you want to test > Make 3 static ads in 1 day > Find the winner angle and turn it into a video, UGC, GIF, etc. Do this before investing money and time into any other format. Make your testing process as efficient as possible

YouTube Premium’s ‘Jump Ahead’ Feature Takes AI-Driven Navigation YouTube has introduced an AI-powered “Jump ahead” feature for Premium subscribers, allowing users to quickly skip to the most engaging parts of a video. This innovative addition is part...