Robbie Lockie’s Post

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Impact Media Director & CEO of The Freedom Food Alliance & foodfacts.org 🔹 Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.🔹 Generative Ai Expert

🌍💥 Unmasking Big Meat & Dairy: The Hidden Culprits of Climate Inaction 💥 Following on from the February 2024 report by The Freedom Food Alliance disinformation report, Changing Markets Foundation has continued the conversation on how the powerful agribusiness giants are deploying distraction, delay, and derailment tactics to obstruct global environmental progress. Key findings include: 🐄 Extensive lobbying to block climate policies 🐄 Greenwashing and weak net zero targets 🐄 Targeted disinformation campaigns to Gen Z 🐄 ‘Unproven technofixes’ that taxpayers foot the bill for,  🐄 Delaying much-needed transition to more plant-based diets. It’s time to hold these industries accountable and champion a sustainable future for our planet. Link to my commentary below 👇

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Robbie Lockie

Impact Media Director & CEO of The Freedom Food Alliance & foodfacts.org 🔹 Leading the Fight for Food Transparency & Advocating For A More Ethical & Sustainable Food System.🔹 Generative Ai Expert

5mo
Geoff Palmer Ⓥ🌱

CEO/Founder, Clean Machine® - Plant-Based Fitness Nutrition

5mo

Great work Robbie! I am working on a book that will expose the greatest animal-destroying industry on earth - the fish industry. They have misled the public with fish, fish oil, and Omega 3 misinformation causing the death of 2-3 Trillion aquatic animals every year. I would love to talk with you about it. #VeganMuckrakersUnite

Jinal Shah- The Vegan Marketer🌿

The Marketing Consultant unlocking hidden marketing opportunities for vegan products 🌿 2xTEDx speaker

5mo

As one of the doctors said in "What the health" - decades ago, the tobacco industry mandate had written "we are in the business of doubt". All we need to do is seed doubt. And the current meat and dairy industries are following that mandate to the T. Look forward to more such exposes or reports from FFA.

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Brilliant work Robbie Lockie🚦thank you for exposing the dirty tricks of Big Meat and Big Ag - i don't know how they sleep at night

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Andrea Walji

Executive Producer For Stories and Solutions on Climate & Sustainability Topics | Impact Campaigns | 475+ short films & series

4mo

Great work Robbie Lockie🚦

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