Geoff Palmer Ⓥ🌱

Geoff Palmer Ⓥ🌱

CEO/Founder, Clean Machine® - Plant-Based Fitness Nutrition

Pompano Beach, Florida, United States
15K followers 500+ connections

About

Geoffrey Palmer is the CEO and Founder of Haute Science Inc., dba Clean Machine, Plant Based Fitness Nutrition - an all natural sports nutrition company. He has over 30 years of experience in the natural foods and supplements industry.

Accomplishments:
National and International Industry Awards:
1. 2019 ETC Community Action Award - Clean Machine
2. 2018 Supply Side Editor’s Choice Award Finalist – Clean Green Protein with Lentein
3. 2018 NEXTY Award Winner – Clean Green Protein with Lentein
4. 2017 Eco Excellence Award Winner – Clean Green Protein with Lentein
5. 2017 Eco Excellence Award Finalist – Ahiflower Oil
6. 2017 Best of British Award Winner – Ahiflower Oil
7. 2016 NEXTY Award Winner – Ahiflower Oil
8. 2014 Supply Side Editor’s Choice Award Finalist – Clean BCAA
9. 2013 Supply Side Editor’s Choice Award Finalist – Cell Block 80


Patent Holder: "Vegetarian Anabolic Protein Composition", First supplemental amino acid ratio of human muscle (Humino MAAX® and AARM™).
Author: “HSP Active, The Final Step in Anabolism…Where New Muscle is Born” (GNC).
Industry Firsts:
First to launch DM33 the most effective at inhibiting the conversion of Testosterone to both Estrogen and DHT in a single plant.
First Sports Nutrition company to launch Ahiflower Oil, clinically proven 400% more effective than Flax at increasing Omega 3 EPA.
First company in the world to launch Lentein in Clean Green Protein, the most nutrient dense plant ever discovered.
The first stabilized R-ALA in major supplement retail (Humax R-ALA).

Natural Bodybuilding Competitions:
1st Place Bodybuilding Masters Overall Orlando, FL 2104
2nd Place Bodybuilding Masters 50+ Austin, TX 2014
1st Place Physique Masters 50+ Austin, TX 2015
2nd Place Physique Masters Overall Austin, TX 2017

"Top 100 Most Influential Vegans" (#40) Plant Based News
Specialties: Supplements, Sports Nutrition, Product Development, Natural Products Consulting, Start-Ups, Supplement Training and Education, Lecture/Workshops, Public Speaking.

Articles by Geoff

Activity

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Experience

  • CEO, Founder

    Clean Machine® - Plant-Based Fitness Nutrition

    - Present 11 years 7 months

    Pompano Beach, Florida

    After almost 30 years working in nutritional supplements and sports nutrition, researching ingredients, and creating products for other companies, I was ready to launch my own company. But, I was not going to go to market until I found something that was truly new to the market. Not only did I want it to be different from anything on the market – it had to be the better. What made my search even harder was that it also had to be natural, vegan, Non-GMO and Gluten Free.
    I finally found an…

    After almost 30 years working in nutritional supplements and sports nutrition, researching ingredients, and creating products for other companies, I was ready to launch my own company. But, I was not going to go to market until I found something that was truly new to the market. Not only did I want it to be different from anything on the market – it had to be the better. What made my search even harder was that it also had to be natural, vegan, Non-GMO and Gluten Free.
    I finally found an ingredient that does all that and more - our trademarked ingredient DM33®. This is why I formed Clean Machine®, to launch Cell Block 80™, Supply Side Finalist for "Best Sports Nutrition Product" 2013.
    Our 2nd product Clean BCAA was chosen for the same honor in 2014!
    Our 3rd product, Ahiflower Oil, won the NEXTY Editor's Choice Award for "Best Ingredient" at Natural Products Expo West. Clean Machine is proud to be the first fitness nutrition brand to launch Ahiflower Oil. Clean Machine Ahiflower Oil was featured on "As Seen On TV" and Dr. Oz.
    Clean Machine is proud to be the first company in the world to launch Clean Green Protein™ with Lentein™ - the most nutrient dense plant ever discovered. Lentein is higher in Essential Amino Acids, BCAA’s and micronutrients than any other plant. Clean Green Protein with Lentein is the new King of Super Foods and the new King of Plant Proteins! Super Protein, Super Green and Super Omega all in One! And it is The NEXTY Winner - Best New Supplement 2018!

    All Clean Machine products are 100% natural, Certified Vegan, Gluten-Free, Non-GMO and 3rd party tested. Finally a fitness nutrition brand who is bringing health and fitness back together again.

  • Owner, Nutritional Supplements & Nutritional Supplement Industry Consultant

    Palmer Natural Products Consulting

    - Present 14 years 1 month

    Pompano Beach, FL

    Consultant for various nutritional supplement and sports nutrition companies from hourly phone consults to long term contracts.
    Recent Projects:
    Formulated and launched Food Funktion's Intox-Detox, the first and only truly effective hangover prevention supplement with Patented Setria and Hovenia. Ingredients backed by human studies, Intox-Detox is the first to combine clinically proven effective Setria Glutathione with the a clinical dose (2700mg) of Hovenia dulcis herb shown to increase…

    Consultant for various nutritional supplement and sports nutrition companies from hourly phone consults to long term contracts.
    Recent Projects:
    Formulated and launched Food Funktion's Intox-Detox, the first and only truly effective hangover prevention supplement with Patented Setria and Hovenia. Ingredients backed by human studies, Intox-Detox is the first to combine clinically proven effective Setria Glutathione with the a clinical dose (2700mg) of Hovenia dulcis herb shown to increase the enzyme that breaks down the alcohol metabolite (Acetaldehyde) that causes a hangover. Clinically dosed, science backed effective product.

    Fit Club Nutrition as CEO and Product Developer, created all products, created all marketing materials, branding, and managed production of Fit Club. Fit Club's Pre-X, won Supply Side West's "Best Sports Nutrition Product of the Year 2013" Editor's Choice Award. PWO is an industry first pre and post workout with an adjustable liquid energy pump included. Stim Boost, the sports nutrition industry's first liquid energy pump sold as a stand-alone product. Also created Pump Energy liquid energy pump for FDM.

  • Clean Machine® - All Natural Sports Nutrition Graphic

    Founder, CEO

    Clean Machine® - All Natural Sports Nutrition

    - 10 years

  • Natural Retail Group (NRG), DBA Earth Origins Markets, a Division of UNFI Graphic

    Category Manager, Supplements and Personal Care

    Natural Retail Group (NRG), DBA Earth Origins Markets, a Division of UNFI

    - 2 years 5 months

    Corporate Office, Palm Harbor, FL

    Created and implemented procedures and programs in merchandising, marketing, inventory, pricing, margins, communications, and back-end changes. These changes resulted in NRG doubling Op Income within the first 18 months of employment, changing NRG from the least to the most profitable (%EBIT) company within the 6 companies under the UNFI umbrella. Changes in marketing programs resulted in a 67% growth for the dept. Changes to pricing systems resulted in a 5% increase in overall margins and a…

    Created and implemented procedures and programs in merchandising, marketing, inventory, pricing, margins, communications, and back-end changes. These changes resulted in NRG doubling Op Income within the first 18 months of employment, changing NRG from the least to the most profitable (%EBIT) company within the 6 companies under the UNFI umbrella. Changes in marketing programs resulted in a 67% growth for the dept. Changes to pricing systems resulted in a 5% increase in overall margins and a 385% increase in profits. Merchandising optimization yielded gains of up 20% in top line sales growth. Managed an assortment of almost 25,000 products and communications with over 300 vendors and brokers in a 12 store chain.

  • Medical Research Institute (MRI) Graphic

    Director of New Product Development

    Medical Research Institute (MRI)

    - 1 year 9 months

    Corporate Office, San Fransisco, CA

    Developed two new products for MRI; WAR and HSP Active. Created the "Heat Shock Protein" category with the launch of the first HSP product in the sports nutrition market, WAR - Workout Anabolic Recovery. Conducted product trainings, contributed to the development of educational and marketing/advertising materials, the HSP Active book, the HSP Active website and trade shows.

  • ProLab, Inc. Graphic

    Brand Manager

    ProLab, Inc.

    - 1 year 1 month

    Corporate Office, Chatsworth, CA

    Managed an assortment of over 60 products. Responsible for product development for new products and reformulations including one with a patent application submitted. Created and implemented advertising for print and online. Developed and managed all marketing and promotional materials for trade shows, sales and consumer education materials. Managed and reported budgets, project management with 8 cross-functional teams and development and launch timelines. Patent filed for first nutritional…

    Managed an assortment of over 60 products. Responsible for product development for new products and reformulations including one with a patent application submitted. Created and implemented advertising for print and online. Developed and managed all marketing and promotional materials for trade shows, sales and consumer education materials. Managed and reported budgets, project management with 8 cross-functional teams and development and launch timelines. Patent filed for first nutritional supplement containing the amino acid profile of human muscle tissue.

  • Sr. Buyer

    24 Hour Fitness

    - 9 months

    24 Hour Fitness is the largest international fitness chain in the US.
    Responsibilities included new item selection and product assortment merchandising for over 300 retail pro-shops. Managing the entire assortment of over 150 branded and private label products in general health, sports nutrition, bars and drinks. Product development for private label and Apex products. Developing product education and training programs and materials. Managing margin, revenue, turns and vendor relations.

  • Business Development Executive

    BSN

    - 9 months

    Corporate Office, Boca Raton, FL

    Managed the beverage division. Developed ‘go to market’ strategy for launch to mass and specialty channels.

  • The Vitamin Shoppe Graphic

    Merchandising Category Manager, Sports Nutrition

    The Vitamin Shoppe

    - 4 years 9 months

    Corporate Office, North Bergen, NJ

    Category Manager for the largest triple channel supplement retailer in the US. New item selection and product assortment merchandising for over 300 retail stores, catalog and web with over 25,000 products. Responsible for double digit comp sales growth while increasing margins. Developed sports nutrition marketing, advertising and promotional content for all 3 channels. Managed inventory, assortments, vendor relations, margins and revenue.

  • Owner/Founder

    SuperNatural-e.com, Inc.

    - 7 months

    Miami, FL

    Conceived of and wrote business plan for a start-up hybrid internet/brick and mortar discount retail business. Put together a team with executives from GE, Sony and Hertz. Acquired startup capital of $1.5 million. Tech crash halted development.

  • General Manager

    Suzanne’s Vegetarian Bistro

    - 7 months

    Miami, FL

    Single handedly put together a 40 seat vegan restaurant from concept to cash flow within 3 months. Showed profitable sales figures within the first 2 months of operation.

  • Store Manager

    Natural Food Market

    - 4 years 2 months

    South Beach, FL

    Produced record sales/profits for a 10,000 sq.ft. store. Managed a staff of 35 employees. Wrote employee manual. In charge of ordering, scheduling, events, etc. Full kitchen, deli, bakery, juice bar, produce, grocery, supplements and HBC.

  • ASTL

    Whole Foods Market

    - less than a year

    Staffing, merchandising, dept assistance and manager assistance.

  • Store Manager

    Nature’s Harvest Market

    - 2 years 5 months

    Tampa, FL

    Produced record sales/profits on the first month as store team leader. Wrote employee manual. Developed and implemented a team oriented management. Managed staff of 25-30 team members in 8,000 and 14,000 sq. ft. stores. Full kitchen, deli, bakery, juice bar, produce, grocery, supplements and HBC.

  • Cashier

    Mrs. Gooch’s Natural Food Market

    - 1 year

    Sherman Oaks, CA

    Highest volume store of the seven store locations in L.A.

  • Grocery Manager

    Cash Grocer Natural Foods

    - 1 year 2 months

    Alexandria, VA

    In charge of ordering, pricing, stocking, and picking up produce.

Education

Licenses & Certifications

  • Certified Professional Food Manager

    -

Volunteer Experience

  • Volunteer

    The National Alliance for Animal Legislation and Education Fund

    Animal Welfare

Publications

  • Fit Over 50, Natural Muscle Magazine

    Natural Muscle Magazine

Patents

Projects

  • Clean Machine Block80 tutorial

    I helped Green Machine CEO, Geoff Palmer, translate his PowerPoint presentation into an animated, narrated tutorial. This is an example of how PES can leverage existing materials into engaging video presentations.

    See project
  • Fit Club P.W.O. product tutorial

    One of two videos I produced for Fit Club Nutrition. Geoff Palmer supported the script development for this one. I co-wrote the script, narrated, animated and rendered this project for final upload to Youtube.

    See project
  • Product Marketing and Graphics

    This is a new web page that I helped produce for MRI. This launches a new, highly informative format for their product pages. I developed the copy and physiological graphics for this one.

    Other creators
    See project
  • Fit Club Pre-X Video

    -

    A narrated, animated product marketing video that succinctly explains Pre-X, a performance nutrition supplement. This video is an engaging, informative resource designed to help consumers understand the product, its core benefits, and use.

Honors & Awards

  • CEO

    Supply Side West Editor's Choice Awards

    Geoff Palmer, CEO, creator and formulator of Fit Club, a cross fit and sports nutrition supplement brand was awarded "Best Sports Nutrition Product of the Year, 2013" by Supply Side West Editor's Choice Awards on November 8th, 2013 in Las Vegas NV for the Fit Club product Pre-X. Pre-X was designed to "Burn Fat, Not Muscle", by utilizing 5 patented, clinically proven ingredients that are well researched for maintaining muscle while accelerating fat burning, unlike other "Fat Burners" that can…

    Geoff Palmer, CEO, creator and formulator of Fit Club, a cross fit and sports nutrition supplement brand was awarded "Best Sports Nutrition Product of the Year, 2013" by Supply Side West Editor's Choice Awards on November 8th, 2013 in Las Vegas NV for the Fit Club product Pre-X. Pre-X was designed to "Burn Fat, Not Muscle", by utilizing 5 patented, clinically proven ingredients that are well researched for maintaining muscle while accelerating fat burning, unlike other "Fat Burners" that can cause a loss of muscle.
    Mr. Palmer is also CEO and Founder of Clean Machine, a natural sports nutrition supplement brand, who's product Cell Block 80, was also a top 5 Finalist for the same award. Cell Block 80's first to market and exclusive, trademarked ingredient DM33 (cactus flower extract), was shown in human research to block Testosterone conversion to Estrogen and DHT by over 80%, hence the name Cell Block 80.

Languages

  • Spanish

    -

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