Rob Sloan’s Post

Audited an ad account today and you will not believe what I found. (This is the biggest secret agencies try to hide from their clients). This account had... ✅$1M spent. ❌90% of conversions are view through! ❌Frequency through the roof. 🤯 The brand couldnt work out why the extra spend wasn't translating to orders. The answer was because Meta was just showing ads to warm customers relentlessly. Check you attribution data, people. If most of your conversions are view through, switch you optimisation to 7 day click. Whats your go-to meta attribution setting?

35 pages of data-backed Meta ads tactics from the team at Herrmann Digital - No BS. No fluff. All action. Tanner Duncan, Clint Ross & Zach Nussbaumer absolutely nailed it with this guide. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - More data to support vertical > horizontal scale - Optimizations you need in your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more The crazy part? All of this absolutely completely free - simply click the link below and download your guide for free 👇 https://bit.ly/4ezDIza

🚀 A uniquely useful update for Meta Ads Attribution 📊 Meta is rolling out an update to ads attribution that will allow you to isolate the first conversion after an ad view or click. 🕵️♂️ How to find it: - In Ads Manager, go to the Columns drop-down menu (left of Breakdown). - Select Compare Attribution Settings. - If you have this update, the Compare Attribution Settings menu will show breakdowns for Clicks, Views, and Engagements. This lets you see how your conversions are distributed. 🔍 By choosing any of these, you will get several new options: All Conversions, First Conversion, or Both. 💡 What this offers: more insights into customer behavior on your pages and enhanced ability to develop future strategies. 💪🚀 👉 Learn more in Jon Loomer's blog: https://bit.ly/4bCUqv7

The #1 mistake advertisers make when Meta Ads conversion data is low... Using the Traffic Objective instead of Conversion Objective. If you’re running a traffic campaign because of low conversion volume, do this instead: 1️⃣ Create a new campaign with a Conversion objective 2️⃣ Focus on an an event lower down the funnel (e.g. add to carts) Why does this work? It targets users with higher intent compared to traffic, i.e. people likely to add products to their shopping cart VS people who are likely to click. It's also a step closer to hitting your primary goal compared to traffic. Does anyone else use this approach? #paidsocial #metaads

I'm thrilled to share some exciting news with all of you! In just one month of our performance marketing efforts for our new brand, we've achieved some remarkable milestones with our Meta ads campaign!💰 Here's a snapshot of our achievements: ROAS (Return on Ad Spend): 6x! Every rupee invested has yielded an incredible Rs 6 in return. It's proof that strategic advertising can truly amplify business outcomes! Purchase Value: Rs711,796.80! Witnessing this significant purchase value reflects the trust and engagement we've cultivated with our audience. Ad Spend: Rs118,644.15. Demonstrating that impactful results don't always require a massive investment. It's about smart allocation and optimization of resources! I'm eager to share insights, strategies, and learnings with all of you. Comment "Creative" if you want the winning ad creative! #PerformanceMarketing #DigitalMarketing #ROI #MarketingStrategy #BusinessSuccess #LinkedInCommunity #MetaAds #ROAS #PurchaseValue #AdSpend #MarketingResults

🚀 Consistent ROAS Alert! 🚀 Thrilled to share the success of our Meta ad campaigns: 💰 Ad Spend: ₹664,000 📈 Revenue Generated: ₹16,000,000 👥 Leads Generated: 15,000 Our consistent return on ad spend shows the effectiveness of our performance marketing strategy and the hard work of my amazing team. This success drives us to keep delivering great results for our clients. Stay tuned for more updates and insights! #PerformanceMarketing #ROI #BusinessGrowth #MarketingSuccess #MetaAds #LeadGeneration

Let’s know the Key Metrics to Monitor for Meta Ads When you are running Meta Ads for your business or your client, you should know some Key Metrics to monitor, so that you can understand ad performance and shape your Meta advertising strategy. 1. Click-Through Rate (CTR) 2. Cost Per Click (CPC) 3. Relevance Score 4. Conversion Rate 5. Cost Per Conversion 6. Amount Spent 7. Return on Ad Spend (ROAS) 8. Impressions Follow for Daily updates on Marketing #meta, #metaads

This is definitely a good thing. It's been a bugbear for a while that you'd see higher levels of ROAS and sales numbers in Meta for an ad than would be reported elsewhere. There's definitely a place for "All Conversions", as it's vital to know how your ad contributed in total, but this new setting will allow you to see your new customer acquisition costs per campaign, adset and ad. NICE! https://lnkd.in/eDjGPx-Q

Imagine a world where your advertising dollars work 10X harder for you. 💰🚀 Logiya Sundar has unlocked the secrets to achieving an extraordinary 10X return on ad spend (ROAS) with Meta ad campaigns. Through months of rigorous testing and data analysis, a proven formula has emerged. Desire: Picture your business soaring to new heights, with a steady stream of sales pouring in, month after month. A 10X ROAS could be the game-changer you've been seeking, propelling your brand to unprecedented success. 🏆 Stop settling for mediocre ad performance. Follow @DigitalLogiyaSundar now and gain access to the strategies that have delivered tangible, 10X ROAS results. Tap the link https://lnkd.in/gQ4ry4Qu to book a consultation and start your journey towards advertising dominance. 📲

Tired of not knowing your true ROI from Meta ad buys? With Everflow's NEW Meta Ads Cost integration, you'll gain unprecedented visibility into your Meta advertising spend alongside revenue – all in one Everflow dashboard. Here's how the Meta Ads Cost integration easily fits into your Meta ad buying strategies: 1.  Seamless integration with your Meta Ads accounts  2. Automatic import of cost data into Everflow reports 3. Unified view of campaign profitability across your media buying channels 4. Data-driven optimization for higher ROI Get started with the new Meta Ads Cost integration and check out all of Everflow’s Media Buying integrations today to see stronger results from your media buying efforts. https://lnkd.in/eKyCYbF4 #FeatureFriday #MediaBuying