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Head of Digital | Creating and Launching Innovative Digital Products that Deliver Business Value and Enhance Customer Experience

A True Underdog Story: From Loyal Fan to President In 2012, Tiago Rech was the only fan in the stands as his team, Santa Cruz, faced a crushing defeat. That moment went viral, earning him "superfan" status. But Tiago's journey didn't end there. Through sheer dedication and passion, he joined the club, worked his way up, and in 2018, he was elected president. By 2020, Santa Cruz celebrated their first State Championship win in over a century under his leadership. Tiago’s story is a powerful reminder: unwavering commitment and resilience can transform challenges into triumphs. In business, as in sports, loyalty and perseverance pave the way to success.

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