Marketing Consultant | Helping SMBs Maximize Their Marketing Impact With Custom Strategies and Proprietary Frameworks
I’ve been breaking the rules for as long as I can remember. But that doesn't mean rules don't matter. The way I look at it, you can’t break a rule unless you know and understand it. Then, when you break it infrequently and intentionally, it carries so much more weight and emphasis than just doing things by the book. This applies to: ✍️ Writing — Go ahead and start the occasional sentence with "and", use fragments, invent a word. But not every time or else we grammar police will assume it's because you just don't know the right way to do it. 💼 Business — Zig when others zag. Those brave enough to break outside the expectations will enjoy the benefits of uncrowded territory. 👻 Career Growth — Do: allow your individuality to shine through so people remember the person as well as the talent. Don't: arrive uninvited for an unscheduled skip-level meeting at your boss's boss's house. 👶 Parenting — ice cream for dinner on occasion is an amazing way to get your kids' attention. Ice cream for dinner every night is a good way to get CPS's attention. 🦅 Where else? — there are opportunities to break the rules and stand out in just about every area of our lives, personal and professional. Make breaking the rule a powerful exception. Rulebreaking can be a secret weapon so long as we use it infrequently and with discretion. How have you broken the rules recently? (Please note I said "the rules" and not "the law." We don't need the FBI involved today.) #rulebreaking #grammarpolice #lifehacks #careeradvice #businessgrowth
