Ritvik Raj’s Post

You can’t start a fire, can’t start a fire without a spark (name the song?) Meta created a spark with their Q4 2023 earnings - $38b – 24% increase on same period in 2022.   Daily active users were 2.1 billion for December 2023, an increase of 6% year-over-year.   What’s on the horizon for 2024? The year of AI. Meta is planning on spending $30-37 billion in 2024 with a strong focus on AI – expect more advancements to come to advertising in terms of targeting, creative and copy.   In contrast, advertising revenues from X in 2023 were reported as being “challenging” with an estimated $2.5b. #facebookads

Level Up Your Ads: Meta unveils 14 groundbreaking updates you can't afford to miss!😍 1. Exclusions in 'detailed targeting' will be removed by Meta, effective January 31, 2025. 2. You can now add up to 20 site links per ad. 3. New parameters for site links in reporting tools like GA4. 4. 'Offers' now part of 'Ad Sources', highlighting discounts and promo codes. 5. Manual control over 'Core setup' setting. 6. Ads to grow Instagram Broadcast channels available under Engagement objective. 7. Offline event set creation removed; new datasets required. 8. 'Ad sources' display additional items in Sales ads. 9. New feature generates full image variations for improved ad performance. 10. 'Dynamic Creative' restricted for Sales and App Promotion objectives. 11. Schedule individual ads to run at specific times. 12. Audience segments available for manual Sales campaigns. 13. Budget insights for scaling high-performing campaigns. 14. Schedule budget increases in advance for sales campaigns. 💪 Ready to take your ads to the next level? Explore these updates and start optimizing your campaigns for success. P.S.I can help you maximize your campaign performance. Let’s connect and optimize your ads! 🤝❤️ 🔗 Hit DM for a Free Ad Account Audit! #AdsPro #paidads #paidmarketing #marketing #smm #adsmanager #meta #usa #usaads

🚨 Attention All Advertisers! 🚨 . Exciting News! Meta is rolling out a major update that will change how you target your ads! 🎯 Starting July 15, 2024, Meta will no longer allow exclusions in the 'Detailed Targeting' section of your ad sets. Don't worry if you're using detailed targeting exclusions right now. Your current campaigns won't be affected until January 31, 2025, giving you plenty of time to adjust. Stay ahead of the game and make the most out of your Meta ads! -------------------------- Did this post help you? Don't forget to follow, like, and leave a comment with your thoughts. Let's keep the conversation going❗ --------------------------- #MetaAdsUpdate #MetaAds #FacebookAds #DigitalMarketing #AdCampaign #SocialMediaMarketing #MarketingStrategy #mumar #MetaForBusiness #AdsUpdate #MarketingNews

Level Up Your Ads: Meta unveils 14 groundbreaking updates you can't afford to miss!😍 1. Exclusions in 'detailed targeting' will be removed by Meta, effective January 31, 2025. 2. You can now add up to 20 site links per ad. 3. New parameters for site links in reporting tools like GA4. 4. 'Offers' now part of 'Ad Sources', highlighting discounts and promo codes. 5. Manual control over 'Core setup' setting. 6. Ads to grow Instagram Broadcast channels available under Engagement objective. 7. Offline event set creation removed; new datasets required. 8. 'Ad sources' display additional items in Sales ads. 9. New feature generates full image variations for improved ad performance. 10. 'Dynamic Creative' restricted for Sales and App Promotion objectives. 11. Schedule individual ads to run at specific times. 12. Audience segments available for manual Sales campaigns. 13. Budget insights for scaling high-performing campaigns. 14. Schedule budget increases in advance for sales campaigns. 💪 Ready to take your ads to the next level? Explore these updates and start optimizing your campaigns for success. P.S.I can help you maximize your campaign performance. Let’s connect and optimize your ads! 🤝❤️ 🔗 Hit DM for a Free Ad Account Audit! #AdsPro #paidads #paidmarketing #marketing #smm #adsmanager #meta #usa #usaads

🚀 Achieving a ROAS of 16.56 Through Meta ! Industry – Fashion & Lifestyle This is Specifically for Businesses Low on Budget! I’m thrilled to share a recent story from a Meta ads campaign I managed for a client in the fashion industry. By spending just INR 118K, we generated a whopping INR 19.60L in revenue! 💰 Key Strategies: 1. Multiple Targeting Tests: I experimented with various audience segments to find the sweet spot. 2. Ad Formats: Utilized a mix of static and video ads to engage different audience preferences. 3. Proper Funnel Launch: Implemented a comprehensive funnel strategy to guide potential customers through the buying journey. 4. Scaling Winning Ads: Leveraged ad IDs to efficiently scale high-performing ads. Interestingly, the Middle of the Funnel didn’t yield expected results, but I quickly adapted and focused on top and bottom funnels to drive conversions. Stay tuned fellas for more such tried-n-tested insights regarding Performance Marketing!! #DigitalMarketing #MetaAds #FashionIndustry #MarketingStrategy #ROAS

🚨 Important Update for Businesses Using #Meta's Ad Tools 🚨 #Meta is rolling out new #data restrictions in its Business #Tools to enhance privacy, but these changes may impact ad targeting and performance tracking. Here are the key updates: 🔐 Changes to Expect: 1- Automatic restriction of specific URL parts and custom parameters. 2- Ads using highly targeted #UTMs might be paused. 3- Adjustments in how Events Manager monitors ad performance. 💡 Impact on Businesses: 1-Custom #Audiences may need reconfiguring. 2- Some #ad sets could face temporary pauses. 3- Reduced visibility into performance data in Events Manager. 4- If your ads rely on highly specific targeting, it’s time to review your campaigns to stay ahead of these changes!

META Ads: Removal of Detailed Targeting Exclusion Function Confirmed? Some time ago, I shared a warning message from Meta about the removal of detailed targeting exclusions. At that time, a Meta representative declared the message was a bug and that the function would not be removed. See this post from Search Engine Land:https://lnkd.in/gfTavajr Today, I found a new help page in the Meta Business Help Center that confirms the removal of the exclusion function beginning on July 15. Link here: https://lnkd.in/g7FjTKFw This time, the removal of the function seems very official. By the way, this removal concerns only detailed targeting (like interests and demographic segments). It will still be possible to exclude remarketing lists.

In the digital marketing landscape, patience and experimentation are key to achieving the best results. Recently, we faced a challenge in a tough niche. As per #meta the #homedecor niche has an average CPA between PKR 750-850. From the past 2-3 months, our performance lagged with a CPA exceeding PKR 1,000 and a ROAS of around 3.5. To turn things around, we made strategic adjustments. We refined our creatives and placement, opted for manual targeting, and scaled down budgets. Most importantly, we gave Meta time to optimize and find the perfect audience instead of rushing decisions. The results have been remarkable. In just 7 days, our #ROAS more than doubled, and our #CPA dropped by 25%. The lesson is clear: never stop experimenting with creatives and give platforms like Meta the time they need to identify the right audience. #Consistency, #patience, and #data-driven decisions can lead to breakthroughs. #marketing #advertising #digitalmarketing #performancemarketing #brand

I WAS TESTING REACH CAMPAIGNS ON META RECENTLY & HERE ARE SOME OF MY OBSERVATIONS: 1. If you don't have a budget of more than $1k then don't, select a specific objective - run ads KIS. 2. Adv+ Targeting works best if your back-end is good, which means your ad manager is optimized to understand what specific segment of customers the ads should be shown to. So use manual (placement+specific targeting) for Reach Campaigns to avoid irrelevant ad-impression. 3. Even if you are running a Brand-Awareness campaign put a short link up-front with the caption: Order link: https--- maybe some conversion. 4. If you were to select between Video-views/Brand-awareness (reach Everytime go for the 1st one, you can retarget later but for awareness, you cannot. 5. If you are not acquisition-focused & not playing the long-term game, If you run reach campaigns you might end up wasting a lot of money. #meta #metaadstips #brandawarnss #metaadsupdate2024 #facebookads

Are you currently running meta ads? If so, some new changes are being introduced which might impact your ads! “Starting January 15, 2024, we’re removing or consolidating some detailed targeting options that relate to topics people may perceive as sensitive. Existing ad sets with impacted targeting options will continue to run until March 18 2024, but will require you to update your targeting selections. After this date, we will stop delivering ads to the discontinued detailed targeting options, and impacted ad sets may be paused.” Meta says that the “sensitive” options relate to interests that target elements aligned with health, race, and/or ethnicity. If you need assistance with updating your ads, please feel free to reach out: https://lnkd.in/gUHVp2JT #ads #metaads #marketing #marketingupdate #marketingagency