Riku Vassinen’s Post

Marketing Budget: Finnish vs Global Companies💰 Finnish companies struggle to compete globally in marketing, and it’s not just a matter of expertise. On average, a Finnish company allocates around 2-4% of its revenue to marketing, while the corresponding figure for global companies is around 6,5-12%. Unfortunately, 20% of Finnish companies spend LESS than 1%... WHY?😱 While money isn’t everything, and results can still be achieved with a smaller budget, it’s clear that we in Finland will never reach even the middle tier globally if we don’t recognize the value of marketing. Marketing is one of the most crucial activities for your business, yet you’re only willing to invest 1% – so don’t be surprised if it doesn’t deliver results. You can’t get a Ferrari for the price of a Skoda🙅♂️ #marketing #budget #Finnish #global

📢 Important Update for eCommerce Businesses Selling into Finland 📢 Attention all eCommerce businesses selling into Finland! Starting 1st September 2024, the general VAT rate in Finland will be increasing from 24% to 25.5%. This change is crucial for online retailers to note, as it will affect your pricing, invoicing, and overall financial planning. 🔍 For detailed information, please visit the official Finnish Tax Administration page: https://lnkd.in/d3E5FeF7 Stay informed and adjust your pricing strategies to ensure compliance and smooth operations. #eCommerce #Finland #VAT #TaxUpdate #OnlineRetail #BusinessNews

Must see for Swedish companies planning to enter the Polish market! Once again many thanks to the Swedish-Polish Chamber of Commerce and Jerry Ralowski for the invitation and to all speakers and panelists for interesting discussions. It was an honor for me to speak about legal and cultural differences between Poland and Sweden.  Legal part begins in the 37th minute. If you have any questions about entering the Polish market, please do not hesitate to contact me or my colleagues at Just_LAW_Jastrun_Kowalski. www.justlaw.pl #marekt_entry #Poland #Sweden

Exciting news from brandr Index! We're thrilled to announce our expansion to the Faroe Islands, where we'll be partnering with new allies. Spyr.fo This marks our debut in the region, enabling us to delve into the heart of Faroese commerce, measuring and comparing local brands. Our aim is to furnish companies with superior insights, empowering them to fortify their market presence. #BrandAnalysis #BrandInsights #MarketingMetrics #MarketResearch #BrandStrategy #BrandManagement #BrandMonitoring #BrandTracking #BrandSuccess #MarketingAnalytics #BusinessIntelligence #CompetitiveAnalysis #expanding

I'm very excited to share Richard Smith's Pro Tips for Expanding Internationally from Maxwell - Scott: 🌍 1. Agility is key: Adopt an agile approach to international expansion and continually optimize for each market. Pay attention to user behavior and adapt your marketing strategies to meet the needs of international customers. 2. The long-tail effect: Small markets, even those with infrequent orders, can have a significant impact over time. These markets may not have been on your radar, but they contribute meaningfully to overall revenue. 3. Data-driven decisions: Let your expansion be guided by data, not hunches. Use data to inform everything from target markets to marketing strategies. 4. Pricing strategy: Be mindful of international duties, sales taxes, and pricing strategies. Ensure transparency for the customer by offering a clear, upfront price that includes all costs. With Glopal, Maxwell - Scott was able to adjust pricing at a country level to account for these variables. 5. Tailored content: Customize your site to international markets. Remove region-specific content and ensure that information such as delivery options is localized for each market. Watch the full clip to hear more from Richard on how Maxwell - Scott successfully navigated these challenges with Glopal’s support - link to the full webinar is in the first comment 👇 #Ecommerce #GlobalExpansion #InternationalBusiness #MaxwellScott #Glopal #growwithglopal #localisation #ecommerce #growth #international #marketing

How can a European company continue their business throughout the entire year, rather than just during the summer season? Today, I want to discuss how European companies should develop financial strategies. Firstly, these companies need to invest significantly in advertising. Secondly, it's crucial to address the six-month business barrier prevalent in some European businesses. For example, companies that offer products only for the summer season often see their employees leaving after six months. To counter this, European companies should diversify their product lines to include offerings for both summer and winter seasons. This approach ensures year-round employment for their staff and continuous engagement with customers. Additionally, European companies should invest heavily in their advertising departments and consider expanding their businesses to the United States and the United Kingdom. The key points I'm emphasizing is that European companies need to break the seasonal business cycle by launching multiple services and products that benefit employees, customers, and the government. #europeanbusiness #b #businesswoman #globalseller #businesslady #mindset #exclusive #socialmediaagency #digitalmarketingagency #generations #bigmoney #innovation #kidsgames #japanseller #businesman #businessregistration #category #starter #internationalcompany #internationalseller #trademarkregistration #ceo #digitalseller #trademarketing #cizgifilm #business #usa #socialmediamarketing #australianbusiness #usbusiness

Over the years we’ve helped many companies successfully set up shop here in New Zealand 🇳🇿 Our experience in this area has helped to position many of them for growth in the local market by putting in place tax structures to suit their specific needs. Interested in seeing how your business can operate in New Zealand? Complete our quick questionnaire and we’ll come back to you: https://lnkd.in/gkYfQkrr #DoingBusinessinNZ #NewZealand #NZBusiness #growth #expansion #NewMarkets

🔎 🌐 𝗪𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝘂𝗽 𝗼𝘂𝗿 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽𝘀 𝗧𝗼𝘂𝗿 𝗜 𝗙𝗶𝗻𝗮𝗹 𝗦𝘁𝗼𝗽: 𝗧𝗮𝘅 As the summer draws to a close and the official return of #Luxembourg's students & workers approaches, it's time to wrap up our tour with a focus on the 𝗧𝗮𝘅 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽. Divided into two sub-groups - #DirectTaxes and #IndirectTaxes - this unit tackles tax issues as they arise and strives to develop unified positions on issues that impact the market. The results are insightful position papers and interpretations published by #LuxCMA. Sponsored by Holger von Keutz and Frank Mausen, and co-chaired by Anja Taferner and Julie Carbiener, this collective force actively collaborates with policymakers and other associations to ensure that Luxembourg's capital markets remain at the forefront of tax-related developments. For more insights & to view all publications, please visit our dedicated site ➡️ https://lnkd.in/eRBT_tma 𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱... 𝗪𝗲 𝗰𝗮𝗻'𝘁 𝘀𝗮𝘆 𝗺𝘂𝗰𝗵 𝘆𝗲𝘁, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗻𝗲𝘄 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗵𝗼𝗿𝗶𝘇𝗼𝗻! Not yet a member but interested in shaping the future of capital markets? Click here for more details 👉https://lnkd.in/ehb5Dax7 and contact us at [email protected] ____ 𝘛𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘵𝘰𝘶𝘳, 𝘸𝘦'𝘷𝘦 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘵𝘩𝘦 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘨𝘳𝘰𝘶𝘱𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘓𝘶𝘹𝘊𝘔𝘈 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘵𝘩𝘦𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘓𝘶𝘹𝘦𝘮𝘣𝘰𝘶𝘳𝘨'𝘴 𝘤𝘢𝘱𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘴. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘫𝘰𝘪𝘯𝘪𝘯𝘨 𝘰𝘶𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 ! #LuxCMA #LuxCMAmembers #Workinggroups #Capital_Markets #Luxembourg #Tax

It's increasingly clear - in our digital era, transitioning to online platforms is crucial for ease and efficiency in business operations. One area that has seen a significant shift is the registration of business names. Biz Australia, known for its dedication and efforts in digitizing business services, is leading the way by revamping the way businesses operate in Australia. According to a new report, Biz Australia brought forth the novel concept of linking social media handles from sites like Facebook and Twitter, with the registration of business names. This promising adjustment is symbolic to the changing landscapes of business operations and services. By incorporating social media handles into business registration, Biz Australia not only simplifies the process but also boosts the business's online visibility - a key factor driving success in the digital era. While the move has received widespread acclaim, one can't overlook the fact that Biz Australia is independent of Australia's Governing Body. The decision to make this significant alteration independent of Australia's Governing Body reflects how bodies can operate in the public interest even whilst being independent of the Registration Office. Interestingly enough, businesses can leverage this change to their advantage by registering their preferred names along with their social media handles directly on Biz Australia's platform, https://register.biz.au. The platform is user-friendly and designed to instill simplicity and efficiency into the registration process. The landscape of business is ever-evolving, and it's clear that having an online presence is pivotal to staying relevant and successful. Merging business operations with efficient online platforms helps companies save time, reach broader audiences, and operate seamlessly in this digital era. Biz Australia's initiative, rightly aligned with evolving digital trends, is certainly a step in the right direction. Register your new business name at https://register.biz.au #businessnews #businessaustralia #bizaustralia #biz #businessname #registration