Richard Barcellos’ Post

You’ve got the tools to grow—so why isn’t everything adding up? If your sales, marketing, and customer service teams aren’t working seamlessly together, you might be missing the key: Growth Operations. Using the right tools is only half the battle. Without a Growth Ops framework, you’re leaving untapped potential on the table—and in some cases, your teams might even be working against each other. Join my 20-minute micro lesson to learn how to fix that. It’s free, it’s fast, and it’s actionable. RSVP in the comments 😬 I'll post a pic of what I find at the farmer's market in the comments too 🍑🥬 #GrowthOps #Operations

Doing things that don't scale is key. Especially in the early days. It's the best way to over deliver to customers. Those early customers will become your best sales people. They will provide the best case studies. They will validate your PMF and help you refine your offering. I get asked on daily basis how we make the "margins" work for Cosmic and the reality is I don't care. I care about making customers super happy. I want them to have the best possible experience. Scaling can come later. Plus I've found the best learnings come from doing the things that don't scale!

RevOps is like the Swiss Army knife of the business world—streamlined processes, aligned teams, and optimized revenue streams in one neat package! 🛠️ Want to boost revenue without pulling your hair out? Start by getting sales, marketing, and customer success teams to talk to each other. It's revolutionary, I know. Next, let data drive your decisions instead of gut feelings—those are for roller coasters, not revenue. Finally, always be experimenting. If it isn't broken, break it yourself, then fix it better. Embrace the chaos, and watch those dollar signs multiply faster than dad jokes at a family dinner!

𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗹𝗹𝘆 𝗗𝗼𝗶𝗻𝗴 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗚𝗿𝗼𝘄? The 𝗵𝗮𝗿𝗱 truth: You might be limiting your own growth. Most focus on bids, tools, or blame the platform. Few ask: Is my listing optimized? Am I addressing customer pain points? Are my decisions backed by the right data? Surface-level KPIs won’t drive long-term results. Growth demands refining, testing, and adapting. No shortcuts. Just smarter execution. Stuck on what to fix? Drop your challenges, and I’ll guide you.

𝗧𝗵𝗲 $𝟭𝟬𝗞 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗜𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 "We'll fix our operations when we're bigger." ↳ I hear this idea a lot from founders. Here's the math they're missing: 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗼𝘀𝘁𝘀 𝗼𝗳 𝗣𝗼𝗼𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: • 20% revenue lost to inefficiencies • 30% time wasted on manual tasks • 25% higher employee turnover • 35% customer churn rate For a $50K business, that's $10K+ in preventable losses. The fix isn't complex: 1. Start with core processes → Document everything → Automate what's repeatable → Measure what matters 2. Focus on customer touchpoints → Streamline communication → Automate follow-ups → Track satisfaction metrics 3. Enable your team → Clear SOPs → Proper tools → Regular training All these can be done with little investment. ↳ No need for a custom platform. Assess your need and choose existing platforms that already solves your pain point. Don't wait to "get bigger" to fix operations. Fix operations to get bigger. ---- Follow me, Great for more tips on improving business operations. #operations #bizops #businessgrowth

People will call just about anything "Growth". But most of them just don't get it: If marketing is an art — growth is a science. Growth teams do anything for sustainable growth. No only acquiring new customers. But keeping them. So they obsess over customers and their behaviors. → Always rely on data vs. intuition → Reduce friction as much as possible → Provide maximum value to users/customers How do they do it? — Methodical approach to growing (experimentation) — Acting on the whole funnel (vs. top of funnel) — Building feedback loops (faster learning) — Collaborating with product teams Growth marketers have tons of tools at their disposal. — Loops — Content — Product — Retention — Education — Interviews — Onboarding — Customer success ...and much more. Your short-term "hacks" aren't Growth. Growth is obsessing over your customers.

You may be facing a good problem! 🤔 You don’t seem, despite all your efforts, able to connect your teams: sales, marketing and service. Or perhaps, all these with your warehouse operations, offices, or your manufacturing facility. Instead of things working like a clock, they seem like a maze. 😫 Everyone is frustrated that systems don’t interconnect, things are manual and take more time. Leads are low and not enough sales are happening. 😞 Hence, revenue is down or in red. You don’t know if you’ll make it to next quarter. You may be facing a good problem: an operational problem. Is it fixable, yes. 🙌🏼 If you have read this and see yourself, it means you accept you must do something. This is the first step towards change and growth. Technology and processes can solve most of your challenges. 🔁 Yet, the right mindset and vision will help you succeed. 🧠 Do you need a business operations assessment? DM me! 📨 Let’s schedule a free discovery call. #marketingOps #businessOps #RevenueOps #MOps #BizOps #RevOps #marketing #operations #business

As an operations person, I struggle with hypotheticals from well-meaning senior executives. Things like “What would you do if our company wasn’t so inefficient?”. It’s a cruel question. As an operator, it is very easy to see the things you could do if you had more resources, better technology or cleaner data. The problem is that the business needs to run, and that requires you to work through the internal hurdles that create inefficiencies. A better question is, “What is the biggest internal hurdle you have and if I remove it, what will you be able to do that you cannot do now?” That question, if acted on, allows your operations leader to dig out of daily inefficiencies and make a difference for the company. #salesops #revops 

Operations isn’t just about numbers and efficiency - it’s about PEOPLE. 😳 Behind every metric, every system, and every workflow is a team trying to do their best work, so true success comes when processes don’t just support the company - empower the people who drive its mission forward. My goal in Ops has always been the same... reduce friction so people can shine. When teams feel supported, when their tools make sense, and when their voices are heard, incredible things happen - not just for the business, but for the individual team members who make it all possible. If you’re part of a purpose-driven team working to balance operational efficiency with real human impact, let’s connect! I'd love to see how I can support your team! 🤙 😎 If not, throw a reaction or CFR my way! 🙏 And if you're not the "CFR type", please send your best wishes via carrier animal. I accept pigeon, squirrel, and pangolin. I’ll be watching for them! 🔭 #RevOps #SalesOps

What is Revenue Operations? It's a revenue growth function, that simultaneously reduces costs associated with waste and build effective process for scale. RevOps achieves this impact by building processes, which enable people to collect and communicate data effectively. Without the effective communication of data.... - processes stall, slowing down deals and delivery. - reports are useless - people make the wrong decisions, because they don't have the right insights. - revenue which should have been won, is lost. - money is wasted on manual admin, which could have been automated. - IP is lost in the heads of your team The Revenue operations function fixes all of these issues by. Mapping, documenting and enabling GTM teams to follow a process, which is easy for new hires to adopt. Storing only the key data, which delivers insights good enough for effective decision making. Automating processes, which improve the effectiveness of the customer experience (not automation that destroys customer relationships) Aligning teams around the most important metrics, for growth - so that we can all achieve success, together. If you have yet to consider building a Revenue Operations business function - do reach out. I'm more than happy to chat, and share learnings on what good looks like. If you already have a RevOps function - go you! You're already winning!