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Co-founder @ useAware.co // B2B Investor & Operator

The "secret" that underpins $13.21M in sales from companies I've founded... It's easier said than done: Balance immense effort with as much detachment as you can muster. ❌ You can't let every small failure affect your sense of self-worth, or you'll give yourself a heart attack within 12 months. Failures happen all the time. In the big picture, they're actually more frequent than successes. ↳ More ideas, proposals, cold calls, etc fail than succeed. ↳ There are more "previous/cancelled" Aware customers than there are currently-active ones. I could say, "get used to it." But that's not helpful. Instead, I'll say: Accept the fact that you're human and you will never be perfect at not taking things personally, but that you can grow more and more accustomed over time to recovering quickly after internalizing any kind of failure. Then, put in the work. Practice. Read "The Four Agreements", listen to everything Peter Crone has published, consume all of Ram Dass' wisdom. You don't need to go to an Ashram, but you do need to recognize: Your growth in this world... financially, as a brand, personally, etc... will come down to the degree to which you can remove the constraints that both society, and you personally, have placed upon yourself. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗲𝗹𝗶𝗲𝗳 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂𝗻𝘄𝗼𝗿𝘁𝗵𝘆, 𝗮 𝗳𝗮𝗶𝗹𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗮𝗻𝘆/𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗮𝘁 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗵𝗲𝗮𝗱 𝘁𝗿𝗮𝘀𝗵. When you believe the voice in your head telling yourself that, it saps your ability to care deeply about others. Remove the constraint. Allow yourself the freedom to tap into the love you have for the world around you. Suddenly, listening actively to your market and your customers (not to mention your wife, kids, friends, etc) becomes a whole lot easier. You slowly stop holding back as much. You take bigger swings. Some of those hit. You win faster. It's all about being able to detach, to therefore, paradoxically, allow yourself to give a damn.

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Amy Volas

***OOO until 1/3/25*** I Help Founders/CEOs Confidently Hire Executive Sales & CS Leaders Without Costly Pitfalls · 98% Interview-to-Hire Success Rate · Redefining Hiring · Stage 2 LP · ✍️ 1st Book About Hiring

5d

Balancing effort with detachment is one of the hardest yet most transformative lessons to learn. It’s so easy to get stuck in the cycle of over-identifying with every outcome, especially when you care deeply about what you’re building. I also appreciate how you reframed detachment... not as apathy, but as a way to clear out the head trash and make space for something bigger: genuine connection, deeper insight, and taking bold action. It reminds of being too far in the business, making it difficult to think about it versus delegating and taking steps back to truly think about it. It’s wild how much of the "weight" we feel comes from stories we tell ourselves about worthiness or failure. When you start shedding those stories, things feel lighter and move faster, too... like you’re no longer dragging the anchor behind the boat. And I love the paradox you called out: detaching makes you care more, not less. That’s a perspective shift I think a lot of people need to hear.

Sahil Patel

CEO @ Spiralyze | Helping B2B SaaS websites convert 30% more in 90 days

5d

Is having great hair a requirement to work here? What an impossibly high standard.

Ryan Toppin

I help businesses 10X SALES through coaching that WORKS | Coach, Mentor, Philanthropist & Lifelong Learner

4d

“You slowly stop holding back as much” - that will stay with me! This was profound. Psychologically we’re wired to “stay in our lane”, don’t like doing things we’re not good at or we have failed at (either in our minds or in reality) - we need to unlearn all of this rubbish. Thanks Alex Boyd great reminders (such as to actually go and listen to Four Agreements that’s been on my audible wishlist for at least 6 months)

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Michael Kainatsky

Dad¹ in Chief | 6k Diapers Changed | Teaching Linkedin Without The Burnout | Building A Foundation Of Kindness Brick By Brick®

4d

failures and quitting have a bad rap. . they're just pivots and redirects. businesses are built in a linear fashion ever, nothing is.

Suzi Elton

“Raise Your Prices” Coach | Website and Online Content Writer Strategist | Content For Lead Funnel Websites | Develop And Describe High-End Programs | Increase the Price of Your Services 2X to 10X

5d

Alex Boyd Consider adding the audiobook of A Happy Pocket Full Of Money to your inspirations. I think you'll love it.

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Jessica Bennett

Simplify nurturing old & new leads with email marketing. | Speak your customers' language | Content & communication strategist | Product & Email Marketing | Conversion Copywriting | Software Learning Specialist Trainer

5d

Ahhh this is huge! I actually did a post on this a few weeks ago. You cannot tie yourself work and confidence to your sales. It’s detrimental to your health and doesn’t work in your favour. Figure out how to detach from it, and you will run a much more stable business and be happier.

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Sam Szuchan

Founder @ Soleo—the highest level of LinkedIn strategy. Clients include Series A/B SaaS firms, YC-backed startups, and 8-figure marketing agencies.

5d

Much of it is out of your control, too—if not most of it.

Mike Mierz

Sales @ RevenueZen | Bottom-of-funnel focused SEO strategies 🐙

5d

This was an excellent day :) One of my 2024 highlights.

Alexander Torres Aguinaldo

Helping you find 5-star dedicated virtual assistants at a competitive cost. Visit meet5starvas.com

5d

This is such a powerful reminder! Balancing effort with detachment is tough, but it's so true that our self-worth shouldn't hinge on every setback. I’ve learned that embracing failures as part of the journey really helps me grow.

Lorri (Randle) Kane

Scaling B2B companies to $5M by using Organic and Authentic Marketing Systems 🤘 Ultra Runner 🏔️ Mom of 4 ❤️

5d

How to have goals, but remove expectations-tap into the power of the Law of Attraction and the 80/20 rule-where the universe holds the power of the 80% It's a mindset strategy and it's so hard to do, but also so very rewarding! Have you read The 5th Agreement?

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