Retail Brief Africa’s Post

Today, Canadian online businesses face challenges and opportunities from a number of directions, with subscription fatigue, increasing complexity in the payment method landscape, and navigating how to leverage payment data among them. We surveyed over 34,000 consumers and 8,800 businesses in 23 markets (including 2022 consumers and 400 digital merchants aged 18+ in Canada) to uncover what online businesses and their customers see as their biggest obstacles, and offer insights in our Digital Report. Adyen Index: Digital Report reveals three ways Canadian digital business can drive growth - read more here: https://lnkd.in/gqjxxtWB

𝗚𝗲𝘁 𝘁𝗵𝗲 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘀𝗲𝗿𝘃𝗲𝘀! 🚀 With our "Pay Later" option (with approved credit), building your dream website has never been easier. Don’t wait to level up your online presence—start today! #PayLater #PremiumWebsite #WebDesign #DigitalMarketing #RhinoWebStudios

LinkPay | Top choice virtual cards in 2024*, a trailblazer in payment solutions, has introduced a groundbreaking virtual card system designed to streamline financial transactions for both individuals and businesses. This cutting-edge service aims to revolutionize how users manage their finances online, particularly with its seamless integration of payments. The newly launched virtual cards by LinkPay mark a significant leap forward in digital payments, enabling users to utilize their virtual cards across various online platforms, including Google Ads and Facebook Ads. This integration allows for seamless transactions, catering to personal subscriptions and comprehensive business marketing needs. Notably, LinkPay has tailored its virtual cards to address specific business requirements by allowing companies to issue up to 100 virtual credit cards. This feature empowers businesses to manage team expenses more effectively, providing detailed expense reports and hassle-free card-to-account refunds, thus facilitating better control over marketing budgets and operational costs. A key highlight of LinkPay's virtual cards is the ability to fund accounts with over seven popular payment methods, in addition to traditional payment options. This dual-option funding caters to the growing demand for versatile and secure payment solutions in the digital economy, making it easier for users to manage their finances in a way that suits their lifestyle or business model. #virtualcards #digitalpayments #financialflexibility #userexperience

Most subscriptions are set up online from the comfort of your customers' homes. But how can you capture that magic of convenience with consumers who visit in-store? Here's how we're turning in-person payment subscriptions into a robust business model for the future: https://lnkd.in/gxTAgre7 #subscriptionmodel #recurringmodels #inpersonpaymentsubscriptions

In Q4 2023, Klarna’s newest strategy contributed to 10% of their global revenue. Read more 👇 A fast-growing trend in fintech: growing revenue from #affiliatemarketing. Companies like Klarna have achieved profitability by utilizing their extensive consumer base and network of merchants to create a fully integrated shopping experience. This platform doesn't just facilitate payments; it also helps users find and buy products they love. 💸 The key business case? Every purchase funnels referral revenue back to #Klarna. This strategy highlights a key opportunity for merchants seeking visibility and consumers looking for curated choices. 🚀 Key Insights: ▶  Why this matters This highlights a significant shift in how users engage with financial services: companies increasingly leverage built-in trust and distribution networks to unlock new revenue streams through tailored offers and recommendations. ▶ Industry Momentum Affiliate marketing, once pioneered by Credit Karma and NerdWallet is now igniting across a wider spectrum of financial services apps. Klarna: Not just BNPL. With shopping recommendations, every personalized suggestion adds to their bottom line. Revolut: More than banking. Insurance, travel, and lifestyle services are all tailored to customer needs. SoFi: Beyond financing. Its partner program refers members to relevant third-party products and services, ranging from insurance to credit cards. ▶ The impact: 🔑 Tailored Services: Offers that are personalized to the user’s financial needs  💰 New Revenue: Complementing core offerings with diversified revenue streams 🌍 Expanded Ecosystems: Creating comprehensive financial hubs for users 💡 How Pave's Segments Elevate the Strategy: Pave's #cashflowanalytics enable fintechs and banks to identify specific customer segments—such as Student Loan Holders prime for refinancing or Auto Owners eligible for lower insurance rates. This targeted approach aligns with individual ability and likelihood to pay, ensuring relevance and fostering trust. 🔗 Read more about how affiliate marketing is shaping the future of #fintech: https://lnkd.in/et3m-kBQ #cashflowunderwriting #bnpl #embeddedfinance

🚨 𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂: Revolut is exploring plans to monetize customer data through sharing it with advertising partners, as they seek new sources of revenue while its application for a UK 🇬🇧 Banking License remains in limbo. “We could become a media [business] . . . a place where you have an audience and data about the audience and you monetise this,” Revolut’s head of growth Antoine Le Nel told the Financial Times in an interview. The London-headquartered group could in the near future derive a “proper chunk” of its total revenue from targeted advertising, he said. Revolut has hired Inam Mahmood, former head of ecommerce partnerships at TikTok UK, to lead a sales team of about 30 people for its so-called media strategy. One person familiar with the business plan said the company had set an internal target for revenue derived from advertising of about £300mn by 2026. Revolut declined to comment on the target. Its entire business generated revenues of £923mn in 2022. More info in the complete source interview article: https://lnkd.in/eqpyfeUE Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [ 𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 ] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] 

🚨 𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂: Revolut is exploring plans to monetize customer data through sharing it with advertising partners, as they seek new sources of revenue while its application for a UK banking license remains in limbo. “We could become a media [business] . . . a place where you have an audience and data about the audience and you monetise this,” Revolut’s head of growth Antoine Le Nel told the Financial Times in an interview. The London-headquartered group could in the near future derive a “proper chunk” of its total revenue from targeted advertising, he said. Revolut has hired Inam Mahmood, former head of ecommerce partnerships at TikTok UK, to lead a sales team of about 30 people for its so-called media strategy. One person familiar with the business plan said the company had set an internal target for revenue derived from advertising of about £300mn by 2026. Revolut declined to comment on the target. Its entire business generated revenues of £923mn in 2022. More info in the complete source interview article: https://lnkd.in/eqpyfeUE Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [ 𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 ] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] 

Paying for a subscription service has never been easier! PagBrasil is shaking up the market with the launch of PagStream, our solution for streamlined payments It is a powerful tool for both local and international merchants in Brazil, helping businesses increase predictable revenues and enhance customer loyalty. PagStream's features, such as flexible payment plans, automated recurring billing, and targeted promotions, simplify subscription management like never before. Don't miss out on this opportunity to grow in Brazilian e-commerce! Read the full article to learn how PagStream can boost subscription services in Brazil: https://lnkd.in/dMCX_3Ew