Red Consultancy’s Post

We are so proud that our work with Avon highlighting the seriousness of verbal, appearance-based abuse has been recognised for another award. This time, Avon’s Reverse Make-Up Tutorial is a finalist at PRmoment's ESG & Sustainability Awards for Best Campaign or Case Study to Improve Gender Equality. The powerful video turns the transformational journey of a make-up tutorial on its head as we see a woman become increasingly distressed as she is slowly stripped of her make-up by an aggressive perpetrator against a soundtrack of threatening and abusive comments. It was created as part of Avon's support of the United Nation's annual 16 Days of Activity against Gender-Based Violence campaign. #ESGawards #pr #communications #content  

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