Recruitment Marketing Club’s Post

These are the top three recruitment marketing sins I see over and over again: 1) You're selling You're selling your services to your clients and candidates. And that's not what they want. They want content that adds value and addresses the pain points and the struggles that they're facing. 2) You're using the wrong channels. You really need to identify where your target audience hangs out. What media are they reading and engaging with? What social channels are they going on to source content? 3) You're not measuring what's working If you're producing content, you're engaging in PR activity, you need to measure it, and you need to measure it against your objectives. Is your aim to bring in new clients? Or is it to reach a particular demographic of candidates? Failure to measure means that you're not tweaking and refining your content based on what does and doesn't hit the mark. Are you guilty of any of these?

Want to grab your audience’s attention from the get-go? Here’s how to craft a captivating hook: 👉 Start with a question to spark curiosity. 👉 Choose strong, impactful words that hit home, like "Boost" or "Discover." 👉 Share surprising stats to capture interest. 👉 Create urgency to drive immediate action. Keep it short, sharp, and impactful! Ready to boost your recruitment marketing strategy? Contact us today and we'll help you craft hooks that work. 📩 #ThreeSixtyDigital #RecruitmentMarketing #SocialMediaTips #MarketingHooks

You didn't set up a recruitment business to become a marketing expert. That's why you should be working with the outputs of marketing strategies and campaigns, not worrying about the inputs. So if you're wondering where to start next year, book one of our completely FREE MOT's, and we'll give you the lowdown on the good, the bad, and the ugly, so you can start feeling the difference in 2025. The link to the booking form is in the comments. The MOT takes a week from start to finish, and it will completely change your world.... Well, your recruitment marketing world at least. And it's free, so what have you got to lose? #redknows #recruitmentmarketing

Dear Recruitment Business Owners... Before investing THOUSANDS on marketing  Try our Free Trial (No one else is offering this) 1. We’ll write TWO POSTS for you that have the potential to rack up tens of thousands of impressions. 2. Some recruiters have won 30K+ worth of business JUST from coming through the free trial 3. You’ll get a sneak peek at the strategies we’ve used to generate millions in revenue for our clients 4. We’ll help you generate 12 ideas for your market that have the potential to go Viral 5. It’s BLOODY FREE! So we’ve removed all the risk for you. Interested? Send me a DM :)

Why work harder, when you could work smarter? The biggest issue we see with recruitment agencies who are already doing great marketing, is that they're not maximising the impact. When you've spent all that time and effort on creating something amazing knowing how to distribute it is key. Read our latest blog that gives you actionable tips on how to make the most from the content you have already produced⬇️ https://lnkd.in/gjpMPdr4 #Blog #Contentvalue #Marketinginsight

You can't improve things that you can't measure. So if your recruitment marketing or talent attraction strategy doesn't have a tangible return, it's going to be too easy to turn off and too easy to miss opportunities to grow. For this final quarter of 2024 and into 2025, make sure you do all the brilliant basics so that you can achieve your marketing goals. Start by asking yourself: 1. what do we want to use marketing for in our business? 2. how does it link to our business plan? 3. how can it make a difference? 4. what will it be worth to us when it works? 5. how do we make sure we're using the right channels at the right times for the right things? 6. do we have a budget we're willing to allocate to it? 7. Can we measure it from the get go? 8. are we willing to give it time? 9. do we want cheap or do we want great? (spoiler - you can't have both!!!) 10. are we comfortable with being uncomfortable for a while? If you can answer all of these properly and positively, you're onto a winner. If not, think about why not. And don't start before you've worked it out. Because when attraction, retention, and measurable return works, it really works!! Just look at Sam and I...... Now that's what you call marketing attraction! I won't share with you how we measure that though(!) #RedKnows #recruitmentmarketing #talentattraction

I've recently spoken to a lot of clients about streamlining the distribution of your company content across every recruiter. And I often say imagine not needing to nudge every recruiter to share your latest insights.. That is exactly what Paiger can do. Delivering your marketing content straight to your team LinkedIn profiles, effortlessly. You reclaim precious hours for crafting content that resonates, while your recruiters focus on what they do best. The result? Seamless, efficient content sharing. 🛠️ Simplify with automation. ⏰ More time for creativity. 📣 Expand your digital footprint. #RecruitmentMarketing #Recruiters #Recruitment

3.5 months of consistent content. $100,000+ of signed offers. Over $500,000 in exclusive pipeline. All new business. From inbound leads. Here’s the thing: Inbound isn’t a “someday” strategy. It works now. It’s about: Showing up. Sharing what you know. Letting your expertise speak for itself. The result? Clients who come to you ready to sign—not ones you have to chase for months. Oh and did I mention this recruiter raised their fees in the process. Post consistently. Stay authentic. Experience the magic. Sharing this story more in depth and how you can apply it your desk. This week's newsletter. Sign up here: https://lnkd.in/djm9yeHg

Got 2 minutes? ⏱ Want to read exactly how we can help #recruitment agencies like yours? 👀 Then have a read of this, think of it as our elevator pitch to you. Remember to follow us as we'll be sharing fresh insights every week on how you can use the power of #marketing to be come a better recruiter.

Thinking about tapping every recruiter on the shoulder to share your latest blog post? Let's be honest, time's not on our side. But you could use Paiger. Our platform puts your marketing content right onto your recruiters' LinkedIn pages - with zero heavy lifting on their part. Imagine the hours you'll claw back for creating that killer content your audience will love. And your recruiters? They can just keep on doing their best work, while Paiger does the leg work, sharing your content far and wide across their networks. No hassle, no nagging, just smart, streamlined content sharing. 🛠️ Automate content distribution. ⏰ Save time, create more. 📣 Amplify your reach. #RecruitmentMarketing #Recruiters #Recruitment