Reach Your B2B Buyer™ Marketing Programs’ Post

First time travelling interstate for less than 24 hours to attend Generate - The B2B Marketing Community in ANZ and it was worth the effort! My key takeaways from the summit: Brent Vrdoljak's explanation on how brands doesn’t live on website or communication but it only exist in people’s head and by changing the structure of the branding you can break down the people's memory associated with the brand. Mikayla Hopkins explanation on consistently refining and educating the wider business on how to measure existing market and future demand differently by throwing an experiment -> asking the room who is in the market buying a phone right now (less than 5% people) vs. who would be looking at a phone in the next 2 years (nearly 97% of the audience). Lara (Vandersluis) Barnett process on how to push back when the marketing budget is given to drive the plan. Instead coming up with a plan to determin the marketing budget as plan needs to drive the budget not the other way around. The panel on unconventional lead gen experiments with Daniel Kimber's AFR ad for Brainfish, Christopher Chow's stories on taking over billboards in Perth Airport and Tania Clarke's B2C strategy using trading cards and employer sponsored posts in the B2B world. ✨ Kaylee Liu's session in our roundtable on how to use the first 30 days for marketing manager by learning the hell out of market/customers/competition and making an early impact in the business revenue. To finish it off in style, Kayla Medica edutainment (education + entertainment) session on how to make an impact and love bomb the fragile relationship in the business (marketing to sales). axel sukianto kudos to you for creating a village which helps you to pull off such an incredible event!!! 🚀

8 Field-Tested Practices to Succeed when Participating in a B2B Event Maximize the outcomes of your participation in online conferences, forums, and tradeshows. Check our tech exhibitors handbook, which guides you through pre-event online promotion techniques, establishing networking connections, collecting leads with good old business cards, and more. Visit our blog and learn how it works: https://lnkd.in/d7E3_XS6 #b2b #b2bevents #exhibitorshandbook #marketing #digitalmarketing #marketingforb2b

Very aptly penned down Gautam Mane. Traditional ways of doing business v/s going digital, the debate could not have been more lively than it is in todays day and age. Though the digital means has catapulted the channels through which you can market your products or services to the outside world, its is the old school still remains the preferred choice of business owners and professionals globally. #B2B #ABM #Businessevents #marketing

🌟 Conquer B2B Marketing: Mastering Events and Measuring Success! Unlock the keys to successful B2B events and learn how to track your wins. 🚀💡 https://lnkd.in/gQBtGuXC #B2BStrategy #EventMastery #MarketingImpact

I wanted to write a post about the inspirational nuggets I picked up from the B2B Marketing Expo UK today. But I can't because it was really quite pants. All bar one of the talks were blatant sales pitches, with no new interesting takes or quality case studies. Surely we've learnt how much of a turn off this is? Seemed to be no quality control. All were oversubscribed so we couldn't get in to the ones we'd registered for, and spent all our spare time queuing for the next one. There didn't seem to be many exhibitors, with lots of big industry names missing. When we approached stands, we got ignored (looking at you Hootsuite) or found the people on the stand couldn't answer our questions. Is the irony that B2B marketers no longer believe in events? Sooo much hype around AI but very few specifics about how to implement it. Every other topic has been crowded out, which is a crying shame. Happy hour was announced around 3pm and we found beer and wine offered everywhere, but no soft drinks. Maybe I'm just getting miserable in my old age but it felt old fashioned. Excel London was rammed busy, queues everywhere and is a pain to get to, even if the Elizabeth line is running. Thank goodness then for Chris Bayliss of rev.space who made it all worthwhile with a great discussion about what makes sales and marketing alignment superficial and why MQLs are often neither qualified or leads. Here's me and Lydia Smith smiling through the pain. Did anyone else in my network go? Did I just have a bad day?

Events can transform your B2B marketing efforts. Whether it's a webinar, trade show, or networking, understanding how to leverage event marketing can significantly boost your brand's visibility and engagement. Our recent article dives into effective techniques and insider tips to ensure your next event is memorable and maximizes ROI. 🔗 Interested in transforming your B2B event strategies? Read our full article here and start making your events more impactful today! #EventMarketing #B2BMarketing #MarketingStrategy https://lnkd.in/ebBSUKYU

Despite tightening marketing budgets, in-person events continue to be a core marketing channel for B2B SaaS companies. According to Sagefrog Marketing Group, LLC, in person trade shows and events are the leading area of marketing spend for 2024, with 38% percent of respondents saying that exhibiting or sponsoring in-person conferences will be a tactic they employ. It’s clear marketers understand the value but with budget pressures and a move towards efficient and sustainable growth, 41% say the pressure to prove the value of their marketing efforts is high. For events in particular, justifying the spend and proving the ROI is more important than ever. In our latest blog post, we look at the different ways to sponsor events, why events remain a core B2B SaaS marketing channel, and run through three ways to measure the ROI of your event marketing efforts. Blog post first in comments section. How are you measuring ROI for Events? #Events #conferences #ROI #marketing #saas #B2B #saastock2024

Maximize your trade show investment with strategic insights. Our latest piece, 'Trade Show Blueprint: Attract and Convert Customers,' guides B2B marketers through proven tactics to stand out and drive conversions. https://lnkd.in/gC-FHYy6 #B2BMarketing #TradeShowTips

B2B event marketing is essential and highly engaging, but how can ROI be increased? #b2b #b2bevent #eventmarketing #marketingstrategies #marketingtrends #b2btrends https://ow.ly/xzcT50SzZWG

If you're planning to use events in your B2B marketing strategy this year, it's an investment we know you'll be keen to see a good return on. Whether you're attending, exhibiting or hosting your own, boost your event marketing success with insights from our latest blog: https://hubs.ly/Q02qJ4ds0 #MarketingEvents #B2BMarketing