Reach Your B2B Buyer™ Marketing Programs

A BRIEF GUIDE TO SMART B2B REPOSITIONING Find out how and why to reposition your firm as painlessly as possible. As the owner or marketer for a small to midsize B2B company, you may have experienced how market positioning can go awry. Market positioning refers to how a business is perceived in the minds of its target customers relative to its competitors. It doesn't take too much to be regarded differently by your customer base or new leads (a period of poor customer service, a product or service that doesn't fit the customer's need, or an unwanted change in pricing). READ MORE... #smbmarketing #logisticsmarketing #itmarketing #b2bmarketing https://lnkd.in/e_aSsHwB

FOR YOUR FIRST B2B MARKETING HIRE, THINK LOGISTICS NOT LOGOS When SME owners look for their first dedicated marketer, they either fall into the “specialist trap” – looking for a designer, digital marketer, or trade show schmoozer - or the generalist with so many required skills that that actual person does not exist. But your first marketing hire often needs to focus on sales support, not just splashy creativity. Key takeaways from the article: Avoid narrow specialists. Your first marketer shouldn’t just “do logos” or “Google Ads.” They need to be versatile. Focus on practical skills. Think writing/editing, data management, or booking logistics – not rebranding or TikTok experiments. Support your sales efforts. They should handle tasks like follow-up emails, event support, and getting collateral out the door. Yes, creativity is important in marketing. But your first hire’s main job is to keep your sales engine running smoothly, not to change the color of your brochure. And when you need an expert designer or brand strategist? Outsource it. Want to learn more about why practicality beats pizzazz when it comes to your first marketing hire? Read the full article here #MarketingTips #SmallBusinessGrowth #HiringStrategies #b2bmarketing #dataservices #itservices #logisticsservices

EFFECTIVE B2B MARKETING TRAINING: GROWING A B2B SERVICE BUSINESS. The latest B2B Marketing Program from Reach Your Buyer has been added to our website. Unlock your marketing potential with an eight-session course and playbook of advice, accountability and activities for the small to mid-size B2B service If you’re struggling to market your B2B effectively, stand out from the competition or keep up with all your marketing tasks, sign up for our B2B Marketing Training Program today. The program is an educational series of eight live, online sessions that take business owners and marketers through eight fundamental practices of B2B marketing which participants can apply to their company’s marketing and sales processes. https://lnkd.in/epGchW3a #b2bmarketing #sme #smb #b2bservices #b2bleadgeneration #b2bgrowth

MAXIMIZING TRADE SHOW ROI is an online marketing program designed to equip small and midsize B2B businesses with the strategies and tools to achieve meaningful results at trade and industry events. Research from Statista reports that marketers and exhibitors spent an average of $1,300 on trade show participation in 2023. These numbers emphasize the value—and the investment—of trade shows, yet many businesses struggle to maximize their return. This concise, 2-hour program is packed with actionable insights and practical tips to help you turn event participation into real business growth from Jason Doggett, specialist B2B marketer who has helped clients from Buenos Aires to Singapore. The program tackles ten common challenges faced by B2B professionals at trade shows and industry events. For each, we’ll provide proven strategies to overcome obstacles and turn event attendance into a measurable marketing success. Whether you’re new to event marketing or refining your approach, this program offers a clear roadmap to boost your ROI and achieve your goals. https://lnkd.in/e-AnMM-H #b2bmarketing #smemarketing #smb #softwaredevelopment #dataengineering #consultant

ARE YOU STRUGGLING TO CREATE AN AUTHENTIC IDEAL CUSTOMER PROFILE FOR YOUR B2B? Choose your customer or a customer will be chosen for you. B2B service firms must focus their marketing efforts on their Ideal Customer Profile (ICP) rather than casting a broad net and leaving customer acquisition to luck, chance or fate. The challenge often lies in defining this profile in detail. Many businesses overlook broad characteristics like staff size, industry, and revenue. While these are a start, they don't provide enough depth to create effective marketing campaigns or personalized sales funnels. READ MORE... https://lnkd.in/egFQvKkY #b2bmarketing #logistics #softwaredevelopment #managementconsulting #itmarketing

SHOULD B2B SERVICES PRETEND TO BE BIGGER THAN THEY ARE? If your small to midsize B2B service is struggling to attract clients, it is tempting to over-represent your capabilities to win the business. From claiming "we" instead of "I" (you'll find it in my messaging!) to counting freelancers as full-time staff, or inflating the range of services and locations you cover, there are many ways (some subtle, some not) that small to midsize companies act bigger than they are. But if you're overpromising and under-delivering, aren't you skating on thin ice? READ MORE... https://lnkd.in/egqGaiT2 #b2bmarketing #webdevelopment #softwaredevelopment #dataservices

B2B TRAINING PROVIDERS SHOULD ALIGN THEMSELVES WITH CLIENT RECERTIFICATION This week I sat down with a new client, based in Dublin, to discuss lead generation, sales funnels and improving systems. The client had been operating for over a decade, providing health and safety training to Irish businesses with a focus on first aid training. So with this initial discussion, we talked about a sales funnel structure (and the attendant customer journey). My advice for any B2B training provider in this position is to align sales funnels with the sales cycle. READ MORE... https://lnkd.in/efXZZzSv #b2bmarketing #sme #smb #smemarketing

B2B testimonials are important to the smaller B2B businesses looking to expand into new markets. Find out how to make the most out of them! https://lnkd.in/exGVnHhZ

If your small-to-midsize B2B service business is struggling to define itself with a unique selling proposition (USP) - or you simply don't think it's for you, read this! https://lnkd.in/e98fAz8N #b2bmarketing #logistics #propertymanagement #itmarketing #dataservices

What can a small B2B service learn from a giant like Cathay Pacific when it comes to video marketing? A lot. https://lnkd.in/eGcb85RH