Raymond George Consultancy’s Post

Are you familiar with ✨Zillenials✨? 🌈 🌈 A micro-generation of people born during the mid-1990s (and, depending on who you ask, the early 2000s). 🎂 Not old enough to be full-on millennials, but also not young enough to identify fully with Gen Z. 🔄 We often code-switch between generations (and relate to both), offering us unparalleled versatility in social circles. 🌱 We are trendsetters and care deeply about #climatechange and #sustainability. 🤳🏽 While millennials prefer Facebook and Instagram, Gen Z prefers Snap Inc. and TikTok. We Zillenials are proficient in all of them. Do you identify with this micro-generation? 🤸🏽♂️ Since I'm a proud Zillenial, add me on Tiktok🤸🏽♂️ https://lnkd.in/dF9dUt_W #zillenials #millennials #genz #generations #socialmedia

Where will the world go after TikTok, Meta, and YouTube lose their appeal - and the protections of Section 230? "Big Tech" thinks it's all about the time they can take from your life, Content providers think they're king, and Advertisers want more of your attention, while GenZ only wants a little bit of entertainment and to be able to connect with friends. What's the best way to balance the conflicting needs of these parties? At Snibble we think the best way is to have a "Tipartide" perspective where GenZ can be entertained and be able to connect and share this with friends at the same time, for the Content providers to fit naturally into GenZ conversations (or not) and for Advertisers to be brand safe/suitable and not be lost in a sea of competiting ads. #snibble #genz #socialvideo #digitalcanbebetter Snibble, where digital really is better. Check out the next generation of Social Video in the app store of your choice.

Much has been made of Facebook's problem with young audiences. Nearly half of Instagram and TikTok users are adults 18 to 34. For Facebook... only 28% of its audience consists of this segment of young adults. But from an overall audience standpoint, Facebook has more users ages 18 to 34 than both Instagram and TikTok. Only YouTube has more overall users of young adults. So while a smaller percent of its overall audience is adults 18 to 34, it has more young adult users than the platforms most associated with young adults. #youngadults #genz #millennials #socialmedia #tiktok #instagram #youtube #youngaudiences #facebook #snapchat #twitterx #linkedin #reddit #pinterest

Generation Alpha, born after 2010, is creating a new, rapidly changing slang that’s perplexing to even older Gen Zers and millennials. Emerging from platforms like TikTok and Twitch, this exclusive language evolves quickly, driven by online culture. Branding Perspective for LinkedIn Understanding and authentically engaging with Gen Alpha’s unique slang is crucial for brands. It’s about more than just using the terms—it’s about connecting meaningfully in a space where inauthenticity stands out. Three Strategic Shifts 1. Agile Marketing: Brands must adopt real-time strategies to keep up with Gen Alpha’s fast-evolving language. 2. Authentic Connections: Collaborate with influencers who naturally speak Gen Alpha’s language to ensure genuine engagement. 3. Memetic Culture: Create content that feels native to digital platforms, turning Gen Alpha’s slang into powerful branding opportunities. To connect with Gen Alpha, brands must not just keep up but leverage these shifts for deeper engagement.

This could be a game-changer for #b2bmarketers. Knowing where your audience is is crucial for successful marketing campaigns. Skip Google for the FYP feed. #marketingstrategy #targetaudience #tiktokmarketing #tiktok

Think you know which social media platforms are for which age groups? Think again. With Facebook experiencing a resurgence among Gen Z users and TikTok gaining traction with baby boomers, it's time to adapt your strategy to reach across generations. #SocialMedia #Marketing #GenZ #BabyBoomers"

~(Cont. from Picture, Page 1)~ That number is higher than other estimates, which have pegged the transfer at somewhere between $53 trillion & $84 trillion. Regardless, by 2030 millennials are expected to have five times as much wealth as they have today, according to Coldwell Banker. It follows after a rough ride for the generation, which has suffered the consequences of the 2008 financial crisis & an era of money printing that has significantly lowered the purchasing power of the dollar. According to Knight Frank, there's evidence that millennials blame prior generations for creating the uphill battle they now face. And despite being tagged as lazy, a 2023 report from Alliant Credit Union found millennials are actually the most fiscally motivated & responsible generation, largely out of necessity. Alliant also says 53% of millennials believe they'll receive $350,000 or more from their parents, while the boomers say they plan to give $250,000 or less. As for what it takes to join the top 1% of earners in America, Knight Frank says it now takes $5.8 million to join the club. That number is $700,000 higher than it was just 1 year ago. $(Re:TheDailyHodl)$💵~That’s a lot of 0’s behind the 9 as in T for “Trillions”, which most people wouldn’t know that by looking at just the number without an explanation….& “Transfer” of Wealth to come by The Boomers to the Millennials? ~Well, let’s just see about that prediction?~No, you can’t take it 💵 with you & no one has ever seen a Big U-Haul Truck 🚚 behind a Hearst, yet~but it did not come easy for most Boomers & No Generation likes the word “Lazy”, so keep the hands 🤲 in your pockets for now all of you Millennials, and be Polite & Kind regardless to your Loved Ones just for so!😉👋💵🌎☮️🙏💸 ~Hamptons at Boca Raton, Florida Check out Glenn Stuart Harris's video! #TikTok tiktok.com/t/ZTLdLBeyj/

Facebook and Instagram emphasize video, but TikTok still leads in engagement. In 2024 ✅Facebook: Adults spend 32 minutes/day, with over half on video. ✅Instagram: Adults spend 35 minutes/day, with 60% on video. ✅TikTok: Adults spend 54 minutes/day. ✅Time spent on Instagram Reels is expected to grow by 9.4% this year.

Heading to Advertising Week? Be sure to check out this session with Overheard and Tinder! #AWNewYork24

📣 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗕𝗲𝘁𝗮𝘀? They are arriving next year in 2️⃣0️⃣2️⃣5️⃣. What’s so wild about them? They will truly be the 1st AI-native generation 🤖👀 This got me thinking @ previous generations. I asked Perplexity to list 1 or 2 “technical” words to describe them and I think it was spot on. ▶️ #SoundOn to hear my 4-min breakdown from the Silent Generation all the way to our future Betas (2039!) • I spotlight each generation • Share a mini-quip about #Xennials (the gap generation born bt 1975 - 1980 cc: Jessica Entner) • Spotlight a crazy POV to consider @ the Beta gen from WGSN 😬 • Note that Wikipedia, the Free Encyclopedia, doesn’t even have a Gen Beta article published yet (Who wants to write one with me?!) • Ponder if 𝙒𝙖𝙧 𝙂𝙖𝙢𝙚𝙨 is even clip-ified on TikTok yet?🤔 • Invite you into the Reddit, Inc. /GenerationBeta sub-Reddit TL, DR: I’m barely ready for my Gen Alpha kiddo 🙃 #momlife