Rajiv 'RajNATION' Nathan’s Post

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GTM & Fundraise Narratives as Chief Pitch Artist @Startup Hypeman | Startup Grind Chicago Chapter Director | Startup Rapper | MMA Announcer & Play-by-Play Lead | The Voice of Startup Culture | Goldman Sachs 10K SB Alum

💿 5&6/8 What if we took the VC term 'Dry Powder' and made a rap song flipping the meaning to the other kind of 'dry powder', and rap about the addiction to raising capital so many founders experience? That was the challenge I posed for myself in creating track 6 on GOAT to Market, aptly named Dry Powder. I love the way this tongue-in-cheek song came together. I was listening to a lot of Pusha T at this time, and you can gather that influence from the beat which goes HARD. As with everything on GTM, every last detail in this song was intentionally crafted -- the lyrics, while clever with puns, follow a relatively simple rhyme scheme. That's because if someone is in that state of deep obsession and focus, they wouldn't have the consciousness to reach into a larger vocabulary. The hook is the same 2 lines on repeat, because if you get into that addiction mode you become unconsciously repetitive. But then the beat intensifies at the end of the song and a second voice begins rapping underneath the final hook. These lyrics double down on how badly the character needs this dry powder. When you hear it in combination with the other elements, it feels like chaos is ensuing and conveys he's spiraling out of control. If you close your eyes and listen you can almost feel the room spinning around you. We even made these vocals pan from left to right speaker to create that drama(listen on your headphones and you'll really get it). The cherry on top is the skit that comes right before in Track 5. The album's Executive Producer Pablo Gonzalez 🏴☠️🧠 surprised the hell out of me by putting this together, where he acts as an investor walking the floor at a conference like a drug dealer trying to get a founder hooked on his dry powder. It's hilarious and the perfect setup for the song. Fun Facts: -The hook goes, "It's dry powder I'm tryna get the fast start / the heroine but I don't show the track marks." However I intentionally pronounce heroine as "heroiiine" → This was a double meaning to actually say the character is trying to be the hero / heroine of their own story. Favorite Lyrics: -"At the port of Miami meetin with a Cuban / Kilos at the door, "Hello, Newman"" -"Wanna see your head split / I flip a brick into a billi -- that's a Brexit" → Because if you take your initial building block (or brick) and reach a billion in valuation, you are likely to exit. Brick + exit = Brexit. Enjoy this live performance from CodeLaunch Houston this year! 2 more tracks to go in this BTS series for the 1 year anniversary of GOAT to Market! Hit the 🛎️ to follow along!

Rajiv 'RajNATION' Nathan

GTM & Fundraise Narratives as Chief Pitch Artist @Startup Hypeman | Startup Grind Chicago Chapter Director | Startup Rapper | MMA Announcer & Play-by-Play Lead | The Voice of Startup Culture | Goldman Sachs 10K SB Alum

2mo
Pablo Gonzalez 🏴☠️🧠

Enabling the New Winners of the AI Era Of SFHPM | Chief Evangelist @ Vendoroo. Category Designer. Partnership Strategist. Community builder. Real Estate Investor. Servant Leader. Voted Class of ‘99 Class Clown.

2mo

True story about why I made that skit: 1. I was dying to get on the album but aren’t 1/10th the rapper you are 2. I didn’t know what “dry powder” meant in the VC world as was worried people would think you’re cocaine cowboy This song goes SO HARD!!!

Pravin Kaipa M.Ed

Educator | Instructional Designer | Writer | AI Mad Scientist

2mo

Rajiv 'RajNATION' Nathan I love these behind the scenes look at each of the songs on the album. It’s like having the liner note on the CD. I used to love those now I get behind the music and I don’t even have to watch VH1. Thank you, brother.

Sundus Tariq

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

2mo

🎧 Love the creativity in flipping 'dry powder' into a rap concept! Ingenious storytelling through music.

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