Rahul Issar’s Post

Here are the top 3 mistakes DTC brands make (with list growth) and how to avoid them:

I put together a swipe file of 300 of my favourite emails from 7, 8, and 9-figure DTC Brands. Want it? 1) Like this post 2) Comment "300" And I'll send it to you. (Must be following)

I think more DTC brands should be taking notes on Death Wish Coffee. There are a few things that stand out to me (that most DTC brands aren't doing): 1. Obsession with the product and the "look." 2. A truly stacked subscription offer. 3. Site copy that makes you look twice. Here, I break down why these three tactics from Death Wish Coffee Company should be on every DTC brand's radar:

I have audited 5 multiple 8 & 9 figure DTC brands in the past month and this is the most common problem I’ve found hands down. Lack of understanding of the core KPIs that will actually drive their growth. There are still so many brands that blindly follow ROAS as a primary KPI and expect growth. The worst part is when I ask them how they set their target ROAS and they can’t even give me a straight answer. ROAS simply put is only the short term impact of your advertising dollars on consumers who are currently in-market to buy. If you want to focus on growth you need to identify valuable cohorts of customers with the highest raw 60 or 90 day total contribution margin. Depending on the purchasing frequency then you might need to look at a longer period of time. I would also recommend adding in a small buffer on this number to account for variance. If you don’t know what contribution margin is it’s just your LTV with all COGs and variable costs deducted. These are the customers that will produce the most profitable cash flow for your business. Why is this KPI so important? It allows you to look beyond ROAS and understand the true value of your customers so that you can make more strategic decisions in order to acquire & retain them. ROAS only tells you the value of a transaction and the impact of your ad dollars on immediate cash flow. This is a flawed way to look at your numbers if you’re trying to grow. Don’t be this type of brand.

One major headache for most DTC brands is a lack of conversion or low conversion. You can ramp up your conversion with these 5 actionable steps. #conversionrateoptimization #conversionoptimization #landingpagedesign #shopifyexperts #dtcbrands #dtcmarketing #salesboost

The DTC landscape is fast-growing and ever-changing. Looking at the 4+ million brands tracked in the Charm system, some names stand out not only for their products but also for their unparalleled success in capturing the market. Utilizing the innovative Charm Success Score™, we present the top 10 most successful DTC brands that are redefining the ecommerce sphere. Learn more about these DTC giants and unlock insights into their digital strategies and market influence. #DTC #CharmInsights #Ecommerce

CRO insights for Ecomm brands: Show your product use cases visually. This makes it instantly clear who is it for, when to use it and why.

Hey DTC brands! Discounts, coupons, and promo codes. Do you need them? This week I'm doing a daily post to highlight what the top 10 highest-performing DTC brands on Buyist are doing. These are the brands with the highest volume of orders from June 1 through July 15 on Buyist. Yesterday I covered S&H. Spoiler: the data shows no impact on conversion rate when you add S&H charges. How's this for surprising... Only ONE of the top 10 websites mentions or offers a discount. The ONLY holdout is a brand with a 6.9% conversion rate (the 2nd lowest of the 10, incidentally) and their offer shows the "Full Price" with a strikethrough, followed by a new price with "SAVE $XX". That's it. There isn't a single "ENTER PROMO CODE FOR SAVINGS", there isn't a single popup to nag you for your email address. Not one in the bunch. Remember, these brands have conversion rates ranging from 6.1% to 14.5%, with an average of 10.6%. $MM in sales in the past 6 weeks. They're pros. There are a few patterns to the offers of these 10 sites, which I'll break down tomorrow. These DTC brands understand the power of a good offer, and they don't discount (degrade?) the VALUE of that offer with a promo code. Stay tuned...

🔥 How to scale a DTC brand in 2024 🔥 #DTCGrowth #DirectToConsumer #BrandScaling #EcommerceStrategy #DigitalMarketing2024 

Using branded merchandise helps build strong connections with your audience by giving them something tangible to associate with your brand. Unlike digital ads that can be fleeting, physical items create a lasting impression. High-quality branded products like tech gadgets or apparel not only serve a practical purpose but also reinforce your brand's presence in daily life. Each piece of merchandise serves as a touchpoint, strengthening customer relationships and fostering brand loyalty.  . . . . . #BrandedMerchandise #StrongConnections #TangibleMarketing #DailyPresence #MarketingCampaigns #CustomerLoyalty #BrandTouchpoints #CorporateEvents #TradeShowGiveaways #DeeperConnections