Rachel Harris’ Post

Recently, I've observed a concerning trend: influencers migrating to LinkedIn in search of broader audiences. But here's the reality check: Wasn't Instagram and Facebook enough for them? It's not just about the influencers; it's about what they're posting. You've seen it: flashy posts promising amazing job opportunities and fast career growth. They grab attention, but do they deliver? Often, they're more about getting likes and followers than helping your career. As professionals, it's frustrating. We want real connections and useful information, not clickbait. These misleading posts can make us feel misled and waste our time. It's like chasing a carrot that turns out to be cardboard. And then there are the interactions—or lack thereof. Recently, I saw a colleague engage with one of these posts, commenting earnestly, only to receive no response. It's disheartening when you put yourself out there and get nothing in return. But it's not just about misleading posts. LinkedIn is increasingly becoming a hotspot for spam and fraud. Have you ever received a connection request from someone with a vague profile, only to discover they're trying to sell you something or worse, scam you? Spammers and fraudsters are exploiting LinkedIn's professional environment for their own gain. They use fake profiles, impersonate reputable companies, and lure unsuspecting professionals into fake job offers or investment schemes. It's alarming how easily these scams can blend in with legitimate networking efforts. LinkedIn's integrity is at stake. We need to be vigilant. Verify profiles, question suspicious offers, and report anything that seems off. Let's protect ourselves and our professional community from these deceptive practices. LinkedIn should be a place for genuine networking and learning, not just another social media circus. Let's keep it real. We need to be smart about what we engage with. Are these posts really offering value, or are they just feeding someone's ego? And don't get me started on the job posts. Ever applied for a "dream job" only to find out it's not what was advertised? It's like playing job-search roulette, and nobody wins. Let's bring back the authenticity. LinkedIn is powerful when used right—connecting professionals, sharing insights, and boosting careers. Together, let's cut through the noise and make LinkedIn a place we can trust again. What's your take on this shift? Have you encountered misleading posts or influencers on LinkedIn? Let's share our stories and find a way forward. #LinkedInInfluencers #ProfessionalIntegrity #AuthenticNetworking #CareerGrowth #CutTheNoise

Are "Social Media" interfaces really a place where social interactions occur? Unless it is a live chat or video interaction, it is more like a glorified bulletin board, where you post something for attention, then someone posts a reaction for their own attention, then both parties pretend to be having a human social interaction. If you are lucky, those who agree with your attention seeking will give you a "gold star" on top of your paper for looking good. If you're extra special, the bullies will "troll" their own attention seeking reply that will make you look bad, while pretending to share their opinion which is really an aggression, which will result in you having less lunch money. What happens if you turn off all social media? Here's my experience . . . Tumblr account deleted No negative effects. I turned it off because the platform became an endowment of the arts aberration, so-to-speak, that I was not interested in viewing. eBay account deleted No negative effects. I was top rated on eBay as a buyer and seller, but was scammed too many times by "Buyer Scammers" who ruined my account standing, and even threatened me with death on the eBay message chat. eBay refused to help and even suggested I was at fault. Twitter account deleted No negative effects. A great platform for people to shout at each other, without actually interacting in actual conversation. More like an amateur news posting service. Facebook account deleted No negative effects. I removed my Facebook account because people were stealing my intellectual property and passing it off as their own. At first I was flattered, but then thought I should start copyrighting it. Also, the Facebook Marketplace was loaded with scammer buyers who where using fraudulent triangulation techniques to rip-off sellers. Instagram account deleted No negative effects. I loved this platform the best, but after a while it seemed to be a experimentation to further shorten my attention span. LinkedIn - removed all contacts No negative effects. The platform reminds me of a rolo-deck on steroids, with resumes attached. Features, such as postings, and group affiliations help to build a personal brand. Jobs are listed for job hunting. I had hundreds of recruiter and business contacts, and share many relevant business postings. I only reach out to contacts when I need to find a job or do business. Are we judged by how many group affiliations, postings, and contacts we have? It seems to be a time waster, like pulling the arm on a slot machine. There are a lot of scammers posing as recruiters on LinkedIn. After a certain point, well enough left alone. Focus on career learning, practice, meetups & conferences, networking & business relationships, giving & receiving mentoring. #socialmedia

Don’t Overlook Email! 📧 When crafting your social media content calendars and strategies, make sure email marketing is front and center. It’s one of the most powerful tools for engaging your audience. Unlike social platforms, email offers a direct line to your audience with their full attention—if used correctly. 🎯 Here’s how to get it right: Strategy: Treat email with the same respect as other channels. Optimization: Focus on sending times, segmentation, and clear calls-to-action. Consistency: Ensure your email messaging reinforces your social media efforts. Need help creating an effective email marketing strategy? Make sure to reach out to an expert (yes, some of us are passionate about it—guilty as charged!).

Your email list could be more valuable than your social media followers. Email marketing has a higher conversion rate than social media, with 4.24% of visitors from emails making a purchase, compared to just 0.59% from social media. Don’t overlook the power of building and nurturing an engaged email list—it’s a direct line to your most interested audience. Social media trends may change, but email remains a reliable channel for driving sales.

“8 SIGNS” YOU ARE A GREAT/GOOD PERSON. LinkedIn News Social Media Advertising Whether you are looking for a self check or simply curious, these signs will offer an insightful glimpse into your character. 1. You practise Empathy. 2. You own up to your mistakes. 3. You are a good listener. 4. You help others without expecting anything in return. 5. You show respect to everyone. 6. You are able to forgive. 7. When people who are greater than you see value in you and look up to you. 8. When people who are greater than you admire or envy you. Is this write up insightful if yes share it/chat me up to know more about me. Am Idam Obinna Ogbonnia your Social media manager/Lead generation specialist/email marketer

𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆. Sometimes it's all about 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘂𝗻𝗶𝗾𝘂𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. That's why we decided to teach our client (a cosmetics brand's e-learning team) do email marketing themselves instead of persuading them to use our services. In my latest article for the Only Influencers community, I share the highs and lows of this project: from strategy creation to overcoming unexpected challenges. Curious about how we made it all work? 🌟 Dive into the full story here: https://lnkd.in/eQFbxzHs #EmailMarketing #DigitalMarketing #ClientTraining #MarketingStrategy

Your email list could be more valuable than your social media followers. Email marketing has a higher conversion rate than social media, with 4.24% of visitors from emails making a purchase, compared to just 0.59% from social media. Don’t overlook the power of building and nurturing an engaged email list—it’s a direct line to your most interested audience. Social media trends may change, but email remains a reliable channel for driving sales.

Recently, my LinkedIn feed is showing me lots of fancy advice on cold calling and emailing. Many a time, I am tempted to comment, “are you serious?” or at least, “that would never work in Germany!” Giving the self-declared experts and influencers the benefit of the doubt that what I perceive as BS might work in their countries or target niches, here is what I have made good experiences with when trying to fix meetings with German companies for my international clients: 1)     While it’s very often a numbers game, do your homework and only contact those accounts you are sure would benefit from an introduction. 2)     Keep it short and tune in to the person you are talking to, starting with the person operating the switchboard. 3)     Don’t try to impress people with a (presumably) fancy or witty entry line: Tell who you are, why you chose to call (“I saw that you are doing xyz"), and what you want. 4) I love to use my landline, knowing that most people would be able to locate the Munich dial code displayed when I call. 5)     Don’t follow a script; try seriously engaging in conversation. 6)     The only line I often use is “Do you have your calendar open? If you like, you can give me one or two time slots convenient for you, and I will instantly discuss with [my client] and get back to you. 7)     Do as promised and follow up swiftly. Hope this helps. 

Cold Emails that Actually Work: Boost Your Response Rate by 50% 1. You’re looking for a job... cold email hiring managers 2. You want to meet someone you admire... cold email them 3. You start a brand... cold email influencers to rep your brand 4. You start a company... cold email investors Here’s the formula I use... it’s a variation of AIDA 1. Attention: Goal with the subject line is to create a curiosity gap. 2. Personal Touch: 98% of email is mass spam. Show that this isn't mass spam. 3. Offer And Benefits Be a giver, instead of asker. 4. Credibility Your goal is to not be on the bottom rung. Time to put it in action. Rewrite your Cold Email Oh they didn't reply... ..no problem 80% of magic is in the follow up 𝗬𝗼𝘂𝗿 𝗴𝗼𝗮𝗹 𝘄𝗶𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽: 1. Don't cry/nag 2. Simply bump with value You want to politely persistent. Following up should 2x the total reply rate. ----- P.S. Anything I missed, friends? (Repost for others ♻️)

There's a great article by Eduardo Reyes from the last couple of days on how the legal sector can use LinkedIn as an extension of their personal BD strategies. Combine this with TBD Marketing Ltd's recent report on legal LinkedIn influencers and the proof is in the pudding - your peers, referrers and clients engage way more with your personal posts than your firm's corporate feed. Lawyers - there's no excuse anymore. LinkedIn has moved on and it's time to hone your personal brand... or watch clients take their business elsewhere with the ones who've put in the work. That's right. Back away from the corporate account safety blanket. Have a crack at your own posts and see what happens. Read more of the Law Soc's article here for some top tips on getting started 👇