Does your business consistently deliver high-quality creative ideas?
According to new research, 64% of marketers don’t believe their company has the tools and capabilities to generate groundbreaking ideas regularly. This insight comes from the latest white paper by WARC and the Association of National Advertisers, titled Building Belief: What it Takes to Instil a Culture of Creative Effectiveness.
The study also reveals a gap in communication around marketing effectiveness. Less than half of the marketers surveyed said their C-suite colleagues fully understand marketing KPIs. Given the pressures of stretched budgets and fluctuating market conditions over the past few years, this disconnect is perhaps not surprising.
At Awesomesauce, we have a team of creative experts who regularly meet face-to-face to generate strategic and innovative ideas that help our clients stand out and deliver real results.
Need support with your marketing creative or strategy (including setting tangible KPIs)? DM our Strategy Director James Keith to discuss how we could help.
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