As with most emerging forms of content, some unknowns come along with branded podcasts. When we first hop on a call with brands, they typically have a couple of misconceptions about branded podcasting. For example: 💸 Isn’t a branded podcast just a longer podcast ad? 📈 Measuring podcast ROI is nearly impossible 🔇 No one will want to listen to a podcast produced by a brand To help marketers interested in launching a podcast or for brands new to audio, the Quill team put together a list of our top 5 commonly heard myths to help you sift through the noise: https://lnkd.in/gZ7NsTMd #podcasts #brandedpodcasts #podcastmyths #brandedpodcastmyths
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Wondering if a branded podcast is right for your company? To help savvy marketers, we surveyed 6 of our clients on the impact, lessons, goals, and next steps of their podcasts. The Quill Branded Podcast Study aims to: 🎧 Highlight the sector and industry-specific benefits of podcasts 🎧 Reveal what goes into creating a podcast 🎧 Explain how podcasts directly impact brands 🎧 Equip brands with insights to determine if podcasts align with their goals Download the study: https://lnkd.in/gNfhvhmT #brandedpodcast #corporatepodcast #companypodcast #podcastreport #brandedpodcastagency
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CoHost and Sounds Profitable's latest report, "The Impact of Branded Podcasts," reveals: ✔️ The measurable benefits of branded podcasts ✔️ How podcasts compare to other mediums ✔️ Podcast budgets and future investment plans ✔️ Key challenges brands face with podcasting But how can podcast marketers best use these insights to improve their audio strategy? 🎯 To help marketers get the most out of the report, the Quill team put together our top 8 takeaways from the report. Check them out in our full blog post: https://lnkd.in/gD-BwCRc #brandedpodcasts #corporatepodcast #podcastmarketing #podcastagency #brandsinpodcasting
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Tomorrow I chat with Abby O'Sullivan. Abby is the Co-Founder of Wonder Podcast Productions a full podcast management agency. She is also the host of not one, but two podcast. We chat about how to repurpose your podcast into other content, how to use it as a marketing tool for your business and the fun parts of podcasting. Make sure to like, follow and subscribe on your favorite podcasting app, so you do not miss this episode! #applepodcast #spotifypodcast #podcast #podcaster #episodealert #themodcopodcast
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Sound Designer @ SPLiCE Studios | Audio Post-Production, New Media and Award-Winning Podcast and Audio Producer
Signal Hill Insights confirms that 86% of brands who invest in making a good branded podcast see their audience view the brand more favourably. Not only that, a branded podcast that lands well with its target also generates better brand recall. Any brand that *doesn't* have a podcast is missing out on growing their relationship with their customers #ai #aivoice #generativevoice #artificialintelligence #podcasts #podcast #podcasting #singapore #spotify #amazonmusic #audible #applepodcasts
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Jameela Adams At Your Service | Website Design | Marketing | You Have A Voice, Use It!
4 Reasons Business Owners Should Be on a Podcast 1. Podcasts provide a unique platform for business owners to showcase their expertise. 2. Podcasts have a highly engaged audience seeking information and insights. 3. Podcasts can help build relationships with potential clients. A business owner can connect personally with listeners by appearing on a podcast. 4. Podcasts are a relatively low-cost marketing strategy that can have long-term benefits #BeaGuestonaPodcast #TheJameelaAdamsExperiencePodcast
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Over caffeinated introverted podcast host. I started The Mod Co Podcast because I wanted to share what it is really like trying to get organized and that entrepreneurship is not all glitter and gold.
Tomorrow I chat with Abby O'Sullivan. Abby is the Co-Founder of Wonder Podcast Productions a full podcast management agency. She is also the host of not one, but two podcast. We chat about how to repurpose your podcast into other content, how to use it as a marketing tool for your business and the fun parts of podcasting. Make sure to like, follow and subscribe on your favorite podcasting app, so you do not miss this episode! #applepodcast #spotifypodcast #podcast #podcaster #episodealert #themodcopodcast
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Fractional CMO helping companies make more money through applying proper commercially-focussed marketing
Top Podcasts You Must Listen to in 2024 from Bin Juice episode 10. Discover our favorite podcasts that keep us hooked! We share our top recommendations and want to hear your thoughts too. Let’s explore the best audio content together and uncover hidden gems in the podcasting world. #Podcasts #Marketing #BinJuice
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Free Webinar: Leveraging What You Know: Podcasts Join us for insightful information on how to use podcasts to leverage and enhance your other marketing efforts. Interested in starting a podcast of your own? In this webinar, you learn how: > Easy and fun it is to create a podcast. > A podcast can enhance your image in your market for your product or service. > To leverage yourself and become the go-to person in your market – the local expert. > Engaged listeners are “primed” for an offer – everything is aimed at that. Watch free and on-demand now at The Alternative Board (TAB). https://lnkd.in/gTgVcGjv #tabboards #businesscoaching #podcasts
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Free Webinar: Leveraging What You Know: Podcasts Join us for insightful information on how to use podcasts to leverage and enhance your other marketing efforts. Interested in starting a podcast of your own? In this webinar, you learn how: > Easy and fun it is to create a podcast. > A podcast can enhance your image in your market for your product or service. > To leverage yourself and become the go-to person in your market – the local expert. > Engaged listeners are “primed” for an offer – everything is aimed at that. Watch free and on-demand now at The Alternative Board (TAB). https://lnkd.in/eqa9TY_b #tabboards #businesscoaching #podcasts
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After working with many brands to help bring their stories to life through podcasting, we’ve seen the potential of audio first-hand. However for brands just entering the audio world or on the fence about starting their series, it’s important to understand the real value podcasts bring to brands and their challenges. To help answer these questions and more, CoHost and Sounds Profitable teamed up to create The Impact of Branded Podcasts Report. With insights sourced directly from brands, the report provides the latest insights into: 1) The tangible benefits of branded podcasts 2) Where podcasts outperform other mediums 3) Podcast budgets and future investment plans 4) The challenges faced by brands with a podcast ➡️ Download the report: https://lnkd.in/gkxqr2nq #contentmarketing #brandedpodcasts #corporatepodcasts
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Talented Product Marketer - With Experience in Go-To-Market Strategy, Integrated Marketing, GTM Intelligence, Paid Media Strategy and Product Management
9moIt's refreshing to see myth #1 debunked. I agree that using a branded podcast solely for sales pitches can backfire, as audiences seek value beyond advertisements. Similar to how Listen Network work podcast promotions without being overly promotional ultimately drives brand engagement and loyalty. Thanks for sharing.