John Lyons’ Post

As with most emerging forms of content, some unknowns come along with branded podcasts. When we first hop on a call with brands, they typically have a couple of misconceptions about branded podcasting. For example: 💸 Isn’t a branded podcast just a longer podcast ad? 📈 Measuring podcast ROI is nearly impossible 🔇 No one will want to listen to a podcast produced by a brand To help marketers interested in launching a podcast or for brands new to audio, the Quill team put together a list of our top 5 commonly heard myths to help you sift through the noise: https://lnkd.in/gZ7NsTMd #podcasts #brandedpodcasts #podcastmyths #brandedpodcastmyths

Leveraging What You Know: Podcasts Join us for insightful information on how to use podcasts to leverage and enhance your other marketing efforts. Interested in starting a podcast of your own? In this webinar, you learn how: > Easy and fun it is to create a podcast. > A podcast can enhance your image in your market for your product or service. > To leverage yourself and become the go-to person in your market – the local expert. > Engaged listeners are “primed” for an offer – everything is aimed at that. Watch free and on-demand now at The Alternative Board (TAB). https://lnkd.in/dmmEctAC  #tabboards #businesscoaching #podcasts

Free Webinar: Leveraging What You Know: Podcasts Join us for insightful information on how to use podcasts to leverage and enhance your other marketing efforts. Interested in starting a podcast of your own? In this webinar, you learn how: > Easy and fun it is to create a podcast. > A podcast can enhance your image in your market for your product or service. > To leverage yourself and become the go-to person in your market – the local expert. > Engaged listeners are “primed” for an offer – everything is aimed at that. Watch free and on-demand now at The Alternative Board (TAB). https://lnkd.in/e3BtX67U #tabboards #businesscoaching #podcasts

Free Webinar: Leveraging What You Know: Podcasts Join us for insightful information on how to use podcasts to leverage and enhance your other marketing efforts. Interested in starting a podcast of your own? In this webinar, you learn how: > Easy and fun it is to create a podcast. > A podcast can enhance your image in your market for your product or service. > To leverage yourself and become the go-to person in your market – the local expert. > Engaged listeners are “primed” for an offer – everything is aimed at that. Watch free and on-demand now at The Alternative Board (TAB). https://lnkd.in/eEP6a9kS #tabboards #businesscoaching #podcasts

Tomorrow I chat with Abby O'Sullivan. Abby is the Co-Founder of Wonder Podcast Productions a full podcast management agency. She is also the host of not one, but two podcast. We chat about how to repurpose your podcast into other content, how to use it as a marketing tool for your business and the fun parts of podcasting. Make sure to like, follow and subscribe on your favorite podcasting app, so you do not miss this episode! #applepodcast #spotifypodcast #podcast #podcaster #episodealert #themodcopodcast

30 September was International Podcast Day but we missed it because we were too busy listening to podcasts! 😅 Read our fact sheet for a snapshot of podcasting today, and you can tell us about your favourite shows in the comments 🎧⬇ #Podcast #Audio #Storytelling #ContentMarketing #Aspidistra #KeepYourBrandFlying

Signal Hill Insights confirms that 86% of brands who invest in making a good branded podcast see their audience view the brand more favourably. Not only that, a branded podcast that lands well with its target also generates better brand recall. Any brand that *doesn't* have a podcast is missing out on growing their relationship with their customers #ai #aivoice #generativevoice #artificialintelligence #podcasts #podcast #podcasting #singapore #spotify #amazonmusic #audible #applepodcasts

Tomorrow I chat with Abby O'Sullivan. Abby is the Co-Founder of Wonder Podcast Productions a full podcast management agency. She is also the host of not one, but two podcast. We chat about how to repurpose your podcast into other content, how to use it as a marketing tool for your business and the fun parts of podcasting. Make sure to like, follow and subscribe on your favorite podcasting app, so you do not miss this episode! #applepodcast #spotifypodcast #podcast #podcaster #episodealert #themodcopodcast

Want to supercharge your podcast? Video podcasts are the future! 🎥 By adding visuals to your audio, you can: Boost engagement Expand your reach Elevate your brand Improve SEO Let's chat about how video editing can transform your podcast. #podcast #videoediting #podcastvideo #podcastproduction #videoproduction

CoHost and Sounds Profitable's latest report, "The Impact of Branded Podcasts," reveals: ✔️ The measurable benefits of branded podcasts ✔️ How podcasts compare to other mediums ✔️ Podcast budgets and future investment plans ✔️ Key challenges brands face with podcasting But how can podcast marketers best use these insights to improve their audio strategy? 🎯 To help marketers get the most out of the report, the Quill team put together our top 8 takeaways from the report. Check them out in our full blog post: https://lnkd.in/gD-BwCRc #brandedpodcasts #corporatepodcast #podcastmarketing #podcastagency #brandsinpodcasting