Projection’s Post

Why would members choose trade associations over any other resource? I spoke with 73 CEOs of large trade associations to find out. here’s the common denominator: ** Deliver targeted value. (Focus on specific member needs) ** Connect members meaningfully. (Facilitate strong member networks) ** Advocate with clear voice. (Lobbying & representing member interests) ** Offer relevant resources. (Provide valuable tools and information) ** Stay ahead of industry trends. (Anticipate and address member challenges) How they did this? -> With the help of data-informed decisions. Why does this matter? -> Successful trade associations deliver focused value & member impact with evolving industry needs, building trust and loyalty. -> Trust is why people choose you. Become the magic-bowl 🔮 (data-driven) that sees industry trends and provides answers for your members.

How Trade Associations Stay Optimistic: "These might be complicated times domestically and globally, but trade associations feel like they’re well-equipped to handle them. The 2024 Trade Association Executive Survey, released last month and produced by Potomac Core - Association Consulting with Edge Research and Vetted Solutions, found that a majority of trade-association CEOs (57 %) rate their organization’s situation as “better,” with another 32 % saying it’s about the same as in the past. Moreover, nearly half of the respondents (49 %) say they believe membership will grow in the coming year, and 57 % say they anticipate revenue to increase. The report is based on an online survey of 146 trade association executives, conducted between February and May of this year." https://lnkd.in/ew5t7Ku5 Associations Now #assnchat

"If you really want to be effective, stop thinking about your circle as you've drawn it today." This is excellent advice from Daniel A. Varroney that applies to life in general but also the future of your trade association

curious who is leading the way in DC? Check out Bill Dalbec's latest study on the most effective trade associations.

As an association's competitive landscape changes, new entrants will chip away at its value proposition.   A well conducted competitive analysis will help clarify what part of that value proposition remains unchallenged (e.g., beyond the ability to network with peers, the sense of community and belonging that membership brings), allowing the association to focus on that unique benefit, and to remind its members of it. https://lnkd.in/g8zUN7bx

I am excited to release this year's #TradeMarks2024 study that examines the perceptions of #associations through the lens of an important audience - DC policy elites. Each year brings new insights and this 10th edition is no different. https://lnkd.in/eX5bD7Q2

The 10th edition of APCO’s TradeMarks study reveals new insights into what it takes to be an effective public policy leader in the United States. Here are some key takeaways for trade associations and for all organizations seeking to be effective in public policy in Washington today.   ·      It’s possible to be effective in public policy, even within an environment of divisiveness and disagreement. ·      The most effective organizations are showcasing members and ensuring alignment across members so that they speak for the full industry. The International Franchise Association (IFA) is an identified leader in our study in mobilizing the power of their members to engage with policy makers. ·      It is increasingly important to create a surround sound, always-on presence leveraging in-person events, media and digital communications to enhance public policy effectiveness. Take a page from the playbook of the identified leader in the characteristics of Events and Media Relations: The National Retail Federation. Take a deeper look at our study to understand more about the factors that determine trade association effectiveness in the US. #TradeMarks2024 #APCO

Checkout this article from ESAE - European Society of Association Executives to discover how an awards programme can serve as a catalyst for promoting best practices within your association. We really like how the "ripple effect" of an awards programme amplifies a positive buzz that attracts new members to drive association growth. #AssociationManagement #Awards #Sociatio

For Trade Associations, the first step to membership growth is knowing and owning your target member universe. Here's 4 steps to why this is crucial for sustained growth. https://lnkd.in/efCdAkba

We all know retention is the lifeblood of a thriving association, but how do you achieve it? We cracked the code, revealing 3 clear and evidence-based strategies for best-in-class membership retention: Go Big on the First Two Renewals: Retaining your newest members sets the stage for long-term loyalty. Our research shows each renewal significantly increases the likelihood they'll stay on board long-term. Watch the 90-Day Clock: New members engaged in the first 3 months are far more likely to renew. Seize this window to deliver on your value proposition and keep them hooked. Focus on High-Impact Engagement: Not all engagement is equal! Our research shows specific activities have a much bigger impact on renewals. Identify these "super sticky" engagements and promote them to your members. Dive deeper into our research in this article https://buff.ly/3MNYTBb #sequenceconsulting #association #membershipgrowth #associationgrowth #strategy