We all know retention is the lifeblood of a thriving association, but how do you achieve it? We cracked the code, revealing 3 clear and evidence-based strategies for best-in-class membership retention: Go Big on the First Two Renewals: Retaining your newest members sets the stage for long-term loyalty. Our research shows each renewal significantly increases the likelihood they'll stay on board long-term. Watch the 90-Day Clock: New members engaged in the first 3 months are far more likely to renew. Seize this window to deliver on your value proposition and keep them hooked. Focus on High-Impact Engagement: Not all engagement is equal! Our research shows specific activities have a much bigger impact on renewals. Identify these "super sticky" engagements and promote them to your members. Dive deeper into our research in this article https://buff.ly/3MNYTBb #sequenceconsulting #association #membershipgrowth #associationgrowth #strategy
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The association world is paved with rules to success. Recognizing and addressing shortcomings or areas of accidental neglect is vital for any organization's growth. While some issues may be obvious, acknowledging them fosters a culture of transparency and continuous improvement. In this volume, we'll explain 3 essential rules that lead to lasting success: 1.) Setting Clear Goals and Objectives: Crafting a roadmap to success for associations demands a meticulous blend of foresight and action. By conducting thorough SWOT analyses and embracing SMART goal-setting principles, associations can navigate their path with precision, ensuring every effort contributes to overarching objectives. 2.) Engaging Members Effectively: Members, the heartbeat of any association, hold the keys to sustained growth and relevance. Regular surveys and polls become indispensable tools, offering a window into member needs, preferences, and aspirations. With this insight, associations can tailor programs and services that resonate deeply, fostering a sense of belonging and commitment among their community. 3.) Strategic Partnerships: Strategic partnerships emerge as catalysts for amplifying impact and extending reach. In a landscape defined by collaboration, creating alliances with like-minded organizations can unlock new avenues for growth and innovation. By identifying partners that share common values and goals, associations can tap into complementary strengths, pooling resources and expertise to tackle challenges with greater efficacy. Ready to transform your association's path with experienced industry experts? Let's chat! Schedule a free consultation today and start your journey towards mastery. Together, we'll pave the way for lasting success. https://bit.ly/BRMschedule #associationmembership #associationsales #associationconsulting #associations
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Customer Experience | Design & Delivery | Business Analysis | Workflow Management
As an association's competitive landscape changes, new entrants will chip away at its value proposition. A well conducted competitive analysis will help clarify what part of that value proposition remains unchallenged (e.g., beyond the ability to network with peers, the sense of community and belonging that membership brings), allowing the association to focus on that unique benefit, and to remind its members of it. https://lnkd.in/g8zUN7bx
Why Competitive Analysis Matters More Now | Associations Now
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Is your #associations #membership model outdated? 🤔 As member expectations evolve and digital transformation accelerates, associations need to adapt to thrive. The new #whitepaper "Evolving Association Membership Models" by Belinda Moore offers strategic insights and real-world case studies to help you rethink your approach. 📝👇 Download the whitepaper today and mark your calendar for the online workshop on 28 November for actionable tips! https://lnkd.in/dd_5e364
New Whitepaper on Membership Models Released - Boardroom
boardroom.global
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Our latest blog is now live! 🔗 Link in the comments! #MembershipAssociation "With the support of their members, association leaders are at the forefront of their organisations, seeking new ways to add value to their membership and adapt to ever changing industry landscapes."
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Navigating Unchartered Waters: The Contemporary Challenges Facing Professional Associations: "In today’s rapidly evolving professional landscape, #associations dedicated to serving the interests and development of professionals in various fields are encountering an array of unprecedented challenges. This article delves into the core issues these organizations face, offering insights into their complexities and proposing potential strategies for adaptation and growth." https://lnkd.in/gDCEZ_K9 Naylor Association Solutions (Naylor, LLC) #assnchat
Navigating Unchartered Waters: The Contemporary Challenges Facing Professional Associations - Association Adviser
https://www.naylor.com/associationadviser
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📈New report by McKinley Advisors on "Membership Reset: Delivering on the Promise of Membership"! Explore strategies to combat the decline in #association memberships, align your #membership with your mission, and boost engagement. Read the full report now ⤵
Revitalising Association Membership by McKinley Advisors - Boardroom
boardroom.global
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One of my passions... Run your association like a business rather than a non-profit. What does that mean? Create efficiencies. It's painful to watch trade associations continually discuss goals and initiatives and accomplish little. Read more on the Avivant Partners blog on how to break this cycle of inefficiency. #associationmanagement #tradeassociations #meetingprofs #projectmanagement #recruitretainengage #avivantpartners
Trade associations offer numerous benefits; they provide relevant networking opportunities, offer professional development, and challenge industry standards. One of the most frustrating aspects of involvement in associations is organizational inefficiency. Engaged members often find themselves spinning their wheels with endless committee and strategy meetings, notetaking, and brainstorming. Then little is accomplished. In our latest blog, we share strategies for running your association like a business to enhance efficiency, member engagement, and create financial stability. https://lnkd.in/gsGrwQQh #AssociationManagement #BusinessStrategy #Efficiency #MemberEngagement #FinancialHealth #AvivantPartners
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📊 Did you know? Since the 1950s, #association membership revenue has dropped dramatically. McKinley Advisors's report reveals how to reverse this trend with actionable insights and success stories. Check it out🔍 : https://lnkd.in/dcrYbacJ
Revitalising Association Membership by McKinley Advisors - Boardroom
boardroom.global
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Checkout this article from ESAE - European Society of Association Executives to discover how an awards programme can serve as a catalyst for promoting best practices within your association. We really like how the "ripple effect" of an awards programme amplifies a positive buzz that attracts new members to drive association growth. #AssociationManagement #Awards #Sociatio
Want to shed light on your industry or profession's best practices? Create an #Awards programme! Awards go beyond mere recognition; they serve as catalysts for positive change and growth for your #Association and sector as a whole. Here’s how: 👉 Awards encourage industry standards and best practices among your Association's #members. Whether it’s sustainability initiatives, inclusivity efforts, or innovation related to your sector, recognising excellence inspires others to follow suit! 👉 When we celebrate award winners, the ripple effect extends beyond our membership base. Winners proudly share their achievements, media outlets take notice, and the impact multiplies. 👉 With the right tools, it is quick and easy to have impactful results and showcase your members' achievements as they deserve! Read the full article by Tsveta van Son in our knowledge library for more details: https://lnkd.in/d4VxmsZU Evalato Valeria Paskaleva
How Awards can help your Association promote best practices
esae.eu
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Associations are the backbone of countless industries, driving growth and advocating for change. To thrive, they need more than just good intentions—they need a robust strategy. Here are 5 tips to building strategy. 1. Setting Clear Goals and Objectives: The foundation of any successful strategy is clear, achievable goals. Associations need to identify what they want to accomplish. These goals can range from increasing membership, influencing policy, providing more value to members, or enhancing the association’s reputation. 2. Engaging Members Effectively: Members are the lifeblood of any association. Engaging them effectively is crucial for both retention and recruitment. Understanding member needs, preferences, and feedback is key. 3. Financial Health and Sustainability: Without financial stability, an association’s goals remain unattainable. Diversifying revenue streams, effective budget management, and financial planning are essential. 4. Advocacy and Influence: Associations often need to advocate on behalf of their members. Developing a strong, clear voice on relevant issues is crucial. 5. Leveraging Technology: In today’s digital age, associations must leverage technology to streamline operations, engage members, and enhance their reach. Success is a journey, not a destination. For more insights, join countless association industry professionals by signing up for our newsletter today and discover expert tips for strategic growth and influence! https://bit.ly/4dfa0PC #associationmanagement #associationexecutives #associationsuccess #associationstrategy
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