Primal Ads’ Post

How do you feel about streaming services increasing ad slots? Amazon Prime Video is set to up the ante with more advert slots by 2025, following in the footsteps of Netflix and Disney. This move was aimed at letting users avoid ads for a £2.99 boost in their subscription. Understandably, not everyone was thrilled with this 'opportunity'. The intention? To keep "investing in compelling content" while keeping the content free from ad breaks during shows – at least for now. Amazon’s UK ad-supported reach hits 19 million viewers, while over half aren’t tuning into paid-for TV. Growth wasn't quite meeting expectations, yet ad revenue remained robust. When they first introduced tiered services, it reminded me of my nostalgia for ad-free days. But investing in content is crucial – so maybe there's a silver lining? What do you think: opportunity for better content or just another way to get us to pay more? Drop your thoughts below! Want to discuss how these changes might affect your media strategy? Get in touch with me! #AmazonPrime #StreamingWars #AdvertisingTrends #MediaStrategy #ContentInvestment

Think about how many Amazon boxes show up on your door step every day. Amazon took over the retail sector and now it’s trying to take over the streaming ad business. Who will it try to roll over to accomplish is next revenue push? Everyone! Today, I wrote about how Amazon Prime Video is upending the streaming ad market and some the best known players including Netflix are paying the price. Here’s the story: https://lnkd.in/eztfKpAQ With so much ad inventory at its disposals, Amazon is driving down ad prices for everyone including Netflix, which has been working to ramp up its nascent ad biz. The home to well known series such as “Bridgerton” and “Squid Game,” Netflix isn’t only offering cheaper ad rates to some advertisers but it’s also finding new ways to give brands new ways to each their customers such as ad packages that include product placement and experiential marketing event tied to their programs. How do you feel about streamers who turn to ads? #streaming #ads #Amazon #Netflix

The Information is breaking that Amazon's recently launched Amazon Ads on #PrimeTV have just finished their initial "Up-Front" ad sales, smashing through the $1.8B target. While this is incredibly impressive for a new streaming service platform, what will be interesting to see is when others like Peacock, WB , Netflix, The Walt Disney Company / Hulu, and others see a marked decrease in spending. What do you think? #management #venturecapital #privateequity #capitalmarkets https://lnkd.in/gDcGhyts

🚀💼 Is Amazon Redefining Advertising with Prime Video? Amazon's Q1 ad revenue has skyrocketed to $11.82 billion, surpassing expectations and marking a new record. This growth, up by 24% year over year, is propelled by the integration of ads into Prime Video across multiple markets. CEO Andy Jassy's emphasis on the early success of streaming TV ads highlights a significant shift in digital advertising. With Prime Video boasting over 200 million monthly viewers and exclusive content like "Lord of the Rings," Amazon is solidifying its position in the streaming space. 📈 #Amazon #Advertising #PrimeVideo #DigitalMarketing #StreamingMedia #Innovation #BusinessGrowth #AudienceEngagement

📺 Amazon Prime Video is entering a new frontier by introducing ads to its US service, stepping into the world of television shopping. 🛍️ This move isn't just about boosting ad revenue; it's a strategic play to turn watching into shopping in a seamless digital transition. 📈 TV commercials have always held power over consumer behavior, evolving from the living room screen to our favorite streaming platforms. The era of ad-free streaming might be facing a shift. 💡 What do you think of this move by Amazon? Are you ready to shop while binging your favorite shows? https://lnkd.in/gAdpyzCT

Did you hear about Amazon's latest move? They've introduced ads into their Prime Video service 📺💼 Amazon promises these ads will be "meaningfully fewer" than what you'd see on linear TV and other streaming providers and viewers won't see a change in the cost of their membership. But if you want to keep your viewing experience ad-free, you need to shell out an extra $2.99 per month. 💸 This move is a clear sign of the times. With streaming services raising subscription rates and pushing ads onto customers, we wonder if the era of ad-free streaming is slowly fading. 🌅 On the plus side, at least viewers have a choice - stick with the ads, pay a bit extra for an ad-free experience, or explore other platforms. 🔄 So, what's your take on this? Are you okay with a few ads if it means keeping costs down? Or would you rather pay a bit more for an uninterrupted viewing experience? #Amazon #PrimeVideo #StreamingServices #Ads #ChangeIsComing

Interesting that Amazon Prime Video eliminates the tyranny of choice to lead the ad game here. While Netflix, Dis+, P+ and Max all launched lower cost AVOD tiers for cost-conscious audiences who may want to lower their monthly bill, APV was the only one to actively transition EVERYONE to that tier unless they opted in to a higher-priced ad-free tier. It was a very smart pricing strategy even as APV enjoys a fair amount of leverage with the power of free shipping already serving as an important anchor to the subscription. Imagine there is relatively small bump churn (if any at all) given the relatively low ad load as I would guess that only a very small percentage of people even registered the transition, beyond momentarily noticing it before getting into their show/movie.

🎬 Diving into Amazon's latest move with Prime Video ads in the UK: a strategic approach or a test of user tolerance? What do you think about this shift and its implications for the streaming landscape? 💭✨ 🔍 Key Insights: - Amazon Prime Video to introduce ads against content in the UK from 5 February, offering an ad-free upgrade for £2.99 extra. - Analysts weigh in on the auto-enrollment strategy for current subscribers and its potential impact on the market. - Comparisons drawn with other streaming giants' ad-supported models and revenue forecasts hint at Amazon's ambition in the advertising space. 🔮 Metaphor for Thought: In the world of streaming, is the insertion of ads a necessary evil akin to a tollgate on the road to quality content, or a lucrative detour that benefits both creators and viewers? Join the conversation and share your take on this evolving aspect of the digital entertainment landscape! 🌟🎥 #AmazonPrimeVideo #StreamingAds #DigitalEntertainment #MediaTrends #ContentMonetization https://lnkd.in/gzrJjiPd

MEASURE 4 MEASURE WHAT we measure WHEN we measure MATTERS. During this perfect storm, when the #Upfront and #EarningsSeason collide, a ton of data gets tossed around - some of it is useful and telling; most of it is total fucking bullshit. But, in the spring, when our collective fancy turns to advertising, the MAIN reason to measure is TO COUNT THE AD MONEY. And, by that measure, in premium streaming, Amazon is kicking Netflix's (and everyone else's) butt. Based on data from the companies themselves and from Antenna... Amazon now has ≈96 mil ad tier subs. Netflix has just ≈19 mil. Due to their incredibly savvy and meteoric ad tier launch, Amazon now has 4X the ad tier users of Netflix, and 3X Hulu, Disney+ Hotstar, Paramount+, Peacock, and all of Disco Bros. To see the math behind these metrics, and for new, exclusive data on the ACTUAL usage of these services AND their ad tiers - you need to ask the right questions and follow the link... https://lnkd.in/eFRum6Pf #SVOD #advertising #Newfronts #streaming

RE: COUNT Netflix has 270 mil subs. Amazon Prime Video: 160 mil. 72% of Netflix subs are active per month. 77% of Prime subs are active per month. ≈7% of Netflix users are on their ad tier. ≈60% of Prime users are on the ad tier. Netflix's users each watch 62 hrs of content each month. Prime users watch just 18 hrs per month. Netflix subs watch 10.9 billion hrs per month. Amazon Prime members watch 2.07 billion hrs/mo. Netflix AD TIER subs watch 843 million hrs/mo. Amazon AD TIER users watch 1.4 billion hrs/mo. What we measure matters. Get the math behind this data, here: https://lnkd.in/eFRum6Pf Sources: Digital i, Antenna, company earnings & ESHAP estimates #streaming #digitalads #advertising #upfront