Pravin Shekar’s Post

I recently attended an event - *Back to the Basics: Craft Your Market Plan* organized by TiE Chennai at the IITM Research Park. This workshop, conducted both online and offline, was a valuable experience for me. I chose to attend the offline session, which turned out to be a highly interactive and productive engagement, making my Friday evening exceptionally fruitful. I was accompanied by Jenith Kumar a product owner of an inspiring application TF Masters (A learning platform for Trade Finance Experts), which added to the overall enjoyment of the session. The speakers, Pravin Shekar and Lakshmi Narasimhan, were absolutely phenomenal. Their expertise and deep understanding of the subject matter were evident throughout the workshop. They managed to convey complex concepts in a clear and accessible manner, making it easy for all participants to follow along. The session was designed to be hands-on, and I found myself actively participating and engaged in various exercises. These activities were not just theoretical but practical, enabling me to craft a few actionable plans for the upcoming year. It was refreshing to see how they broke down the process of market planning into manageable steps that we could immediately apply to our own businesses. One of the highlights of the workshop was the interactive nature of the session. Both Pravin and Lakshmi encouraged questions and discussions, which created a dynamic and collaborative learning environment. Their approachable demeanor and willingness to share their knowledge made the session not only informative but also enjoyable. The session left me inspired and equipped with a practical framework that I can implement in my business endeavors. Specifically for **SHELFi, our IoT-based smart shelf system, the insights gained from this workshop will play a crucial role in shaping our marketing plan for 2025. These insights will enhance our market understanding, strategic positioning, customer-centric approach, and actionable steps. **Special thanks to Venzo Technologies for sending me to this event. Kudos to TiE Chennai for organizing such a valuable event. *Shelfi Website: https://www.shelfi.in/ *YouTube: https://lnkd.in/dstcZqcF #VenzoTechnologies #TiEChennai #PravinShekar #LakshmiNarasimhan #BackToBasics #Shelfi #TFMasters