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30,669 followers

3mo

Publishers, we get it, everyone’s journey toward ad monetization looks different. So, if you're choosing to take the solo route rather than partnering with a monetization platform, here are some key tips from our experts to help you succeed. Looking to dive deeper? Click the link below to watch the full Playwire Live featuring Playwire CEO, Jayson Dubin, SVP of Yield Operations, Scott Schroeder, and SVP of Product, Luke Schoenberger: https://lnkd.in/e2ifteDz #AdMonetization #MonetizationPlatform #MonetizationPartner #AdTech

Transcript

If you guys could give one or two sage words of advice to anyone out there that you know, obviously we love them to come work with us and we'll we'll fix all their problems and make them more money. But if they're choosing to kind of go this on their own, what are the two kind of like Nuggets that you say you're going to do anything do XY and Z? If I'm a publisher, I would ask myself two questions. Am I receiving an appropriate amount of support to help navigate all the industry changes in the growing technological complexity? That's a big one and my second. Question would be, is my tech in a good spot period my passing signals? Is my inventory looked at favorably? So ask yourself those questions. I mean, if I'm a publisher and I have a limited amount of time that I can spend all of this, I think there's probably my recommendation would be to do these three things. One, look at your signals right. Make sure that you're sending the correct signals to the SP because that can make a world of difference if you're not sending the correct signals to use live intent and we won't get into exactly what they're doing. But look at that. And then three, try to renegotiate your fees with the SP because if you're a certain size like it may just be easy enough for them to say, yeah, go ahead and not actually kind of draw anything out. Those would be the three things that I feel like you would get the most bang for your buck for.

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