Pixelmedia- A Growth Marketing Agency’s Post

Do you know where your revenue comes from? If the answer is "no", how can you possibly make data-driven decisions? Revenue attribution tells you: - Which marketing campaigns work - What channels drive the most revenue - What actions lead to a sale Without revenue attribution, you're taking educated guesses at best. Imagine spending € 10K on social media ads without knowing how much revenue they generated. By implementing revenue attribution (even through self-reported attribution), you'll be able to optimize your marketing and sales efforts, reduce waste, and grow revenue more predictably. It doesn't have to be too complex from the start either, start with self-reported attribution and you'll be a long way ahead already. #saas #revenuereporting #revops

Boost your business with Google Ads! 🌐📈 Reach more potential customers, generate leads, and see a high return on your investment. Fast, transparent, and flexible marketing solutions for your brand's success! 🚀 . . . . #GoogleAds #DigitalMarketing #LeadGeneration #BusinessGrowth #ClickwaveSolution

This explains it. Everything else is dependent on the #ICP first principle, and making it easy for buyers to solve their problems. Companies often start with #7 when the root cause is #1 or #2. #GTM #B2BSoftware

💯 Kyle Poyar! I continually see startups struggling with growth that are focused on the symptoms (lack of leads, pipeline and revenue), rather than the causes (lack of focus, a poorly defined target, weak messaging, and a dysfunctional go-to-market team). If you're suffering from any of these symptoms check out these two articles and get back on the path to growth: https://bit.ly/3SfbTmK https://bit.ly/3AllG4o #GTM #Startups #b2bmarketing #b2bsales ------------------------ I'm Steve Offsey. I'm a 3X CMO and growth driver for more than a dozen companies with 6 exits. I founded MarketBuildr to help B2B startup founders, CEOs, CMOs and CROs like you accelerate growth. For more tips and insights on B2B startup marketing follow me on LinkedIn. ⬆ Then click 'Visit My Website' under my name to head over to my website and 'subscribe' for more awesome content delivered straight to your inbox! ⬆

Subscription businesses who get stuck at $3M ARR usually ... ... have an exceptional product that people love. ... care deeply about the problem they are solving. ... have profitable businesses that never break out. … do random acts of marketing with no measurement. Often, they get stuck because they ... ... don't have solid data attribution & analytics. … can’t craft impactful customer messaging. ... don't realize how paid ads work to leverage them. ... don't understand their revenue models. ... lack confidence in their marketing ROI. But you CAN build systems for predictable growth & amplify your impact. Want to break through your growth ceiling? Drop a comment or DM,  and let's talk about how to make it happen.

Why Google Ads should be every SaaS marketing leader’s first priority. As a marketing leader, one of the biggest challenges is balancing the short-term strategy with the long-term. The long-term brand strategy is how you generate sustainable growth year over year. But most startups are not patient enough to wait 9-12 months to start seeing results. You have to get some points on the board early. So you can buy yourself time to execute your longer-term strategy. Google Ads is the best place to get these quick wins because it’s a high-intent channel. You can target people who are already searching for your product or service. This will give you a lift in inbound demo requests. It’ll help you build on what’s already working. And buy time to execute a longer-term brand strategy. Agree or disagree? Let me know in the comments. 👇 #b2bmarketing #demandgeneration #googleads  

No it’s not your SaaS marketer. If your GTM is not performing, the most easiest team/role to target is Marketing. However, most of the time the problem is with your GTM strategy. Specifically the org not accepting with trade-offs. You want to launch ABM? But you want leads tomorrow. You want to launch performance ads? But you want only enterprises who are in-market now. Not SMB or MM. You want to focus on content creation? But you want to capture 70% of organic traffic in a month. You get it. Every GTM strategy has trade offs in the world of Marketing. Either team, firmography/demography, or cost - one of these will be impacted. How do you resolve for this? Actually pretty simple. Figure out the metrics that make sense with your strategy. A short example: Don’t focus on ABM and have Marketing own a lead volume KPI.

Consumers love Google. But ranking with Google is hard. Thryv removes the time-consuming verification process and manages your Google Business Profile in one place so consumers can find you, book your services and leave you the five star reviews you deserve. #thryv #thryvsignatures #saas #saasunicornqueen #digitalmarketing #digitaladvertising #marketing #advertising

Today, we agree on.... Goals! Having hosted Tea Time with Tech Marketing Leaders for the last five years with over 150 episodes, we're finally in alignment on what we should ultimately be working towards as Marketing. Revenue! Mike Krass and I started MKG Marketing 13+ years ago with the mission of working with companies where we could measure our impact down to the opportunities we've created. It's why we created the agency. Given the want/need to do this, we landed in B2B tech. Our first client was Box.com, followed by VMware and one of our favorite brands, ExtraHop. Box.com and VMware were all well and good, but we could only deliver them leads at the time. Then we met EH, and FINALLY, a brand where we could truly measure down-funnel impact. Our primary goal for EH was to create opportunities. Every month, we had a slide dedicated to new opportunities and potential revenue. At one point, we had a 10x ROI across paid and SEO—the dream! We worked with EH for 6+ years. Why? Because we could clearly show the value of how we impacted their ultimate goal of revenue. Now, we needed leading indicators or KPIs along the way to help us achieve such lofty results, from very top-of-funnel CTRs and CPCs to my favorite metric, Branded Search Impressions. Along with conversion rates of lead to MQL to SQL to Opportunities Created to Opportunities Closed. So yes, we should be held to revenue, AND we need leading indicators, also known as soft metrics (which they very much are not. Merp.) to get there. Thank you, Gary Schwartz, Tara Pawlak, Tim Maloney, and so many others, for beating this very important drum. #RealTakes #B2BMarketing #DigitalMarketing #RevenueMarketing (is that thing?) #CRO #CMO #VPofMarketing #TTwTML

𝗛𝗼𝘄 𝗦𝗮𝗮𝗦 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗖𝗮𝗻 𝗖𝗿𝘂𝘀𝗵 𝗜𝘁 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 🚀 SaaS founders, are you tired of sky-high CPCs and fierce competition? 🤯 Google Ads can be your secret weapon to attract high-quality leads and boost your customer base. Here's how to make the most of it: 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 🎥: Reach a wider audience at a fraction of the cost. 𝗚𝗺𝗮𝗶𝗹 𝗔𝗱𝘀 𝘁𝗼 𝗧𝗮𝗿𝗴𝗲𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀' 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 🎯: Snatch their customers right from under their nose. 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗼 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵 👥: Find more customers who love your product. 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗼𝗻𝗲 𝗥𝗶𝗴𝗵𝘁 🔁: Nurture leads and re-engage with past visitors. 𝗖𝗟𝗩, 𝗡𝗼𝘁 𝗖𝗣𝗖 💰: Focus on long-term value, not short-term costs. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 ⚔️: Win over their customers with a better offer. Want to learn more? Let's connect and discuss how to supercharge your SaaS marketing with Google Ads. 🚀 Follow Aswin Srinivaas Balaji 🚀 for more #AI & #marketing insights 💡 #SaaS #GoogleAds #DigitalMarketing #MarketingTips #StartupTips #LeadGeneration