Piret Potisepp’s Post

Discover how storytelling can elevate your beverage brand! 🍹✨ Check out our video on the importance of narrative in beverage marketing. Let's harness your unique story for market success! 🌟 Learn more at https://lnkd.in/enFTA5-y.

A cocktail book gives your beverage program the stage it deserves. Investing in one goes beyond just having a menu; it’s about storytelling, brand identity, and creating a guest experience and impacting your brand’s long-term image. Drop us a DM to chat about this more, we are deffo cocktail book nerds at Rare 🤓 #cocktailbook #hospitalitystrategy #brandingdesign #rareideas #menudesign

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website

Food Branding and Marketing Video for an Irish Client 🍴🎥 This project is designed to highlight the artistry, authenticity, and passion behind food preparation and presentation for your client in Ireland. Using storytelling techniques and captivating visuals, the video will not only showcase the dishes but also connect viewers emotionally with the brand's mission to deliver exceptional food experiences. Key Focus Areas: Visual Appeal: Slow-motion shots of ingredients, vibrant plating, and the cooking process. Focus on freshness, quality, and creativity. Brand Storytelling: Share the unique journey and philosophy of the brand. Emphasize the connection between food, culture, and community. Call-to-Actions: Encourage viewers to explore the menu, visit the restaurant, or order Highlight local influences in the cuisine to resonate with the audience. Suggested Tags: #FoodBranding 🍲 #MarketingIreland 📣 #VisualStorytelling 🎬 #FoodDesignVideo 🍴 #CreativeMarketing 💡 #BrandAwareness 🌟 #FoodLovers 😋 #Redissolution For more details and collaboration, explore services at Redissolution! Let me know if you need script assistance or specific details for the video. 😊

In the food and beverage industry, branding plays a crucial role in standing out and attracting loyal customers. Here’s how I would explain the concept of branding to a restaurant owner with over 30 years of experience, without any prior information about their business. Imagine your restaurant as a child and branding as its education. Education is everything you instill in your child: values, habits, posture, way of speaking, and even walking. When your child interacts with the outside world, they leave an impression based not only on their knowledge but also on their heart. Branding works the same way. It’s not what you say about your restaurant, but what others say about it when they talk to others. You cannot control what people say, but you can influence their perceptions through your behavior, verbal and non-verbal communication, and the way you interact with them. With a well-thought-out, well-planned, and well-executed branding strategy, you can create a brand that leaves a lasting impression and makes a difference in the food and beverage industry. #Branding #FoodAndBeverage #RestaurantMarketing #CustomerExperience #BusinessGrowth

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website

You Won't Believe This Crazy New Dish Our Chefs Cooked Up... Well, you'll just have to watch the video to find out! Beyond the laugh-out-loud banter between our chefs, moments like these serve an important purpose for our brand. While polished, professional content is crucial, it's the more unscripted, personality-driven videos that really help us connect with our audience in a meaningful way. Sharing these behind-the-scenes glimpses into our kitchen - the wacky ideas, the friendly debates, the casual camaraderie - gives people a window into the heart and soul of our organization. It humanizes the brand and makes us more relatable, which is key for building long-lasting connections. Not only does this type of content keep our employees engaged and excited about the work they're doing, but it also helps entertain and delight our customers. People love seeing the passion and creativity that goes on behind the scenes. It makes them feel like they're part of the journey, not just passive observers. So get ready to see what happens when our chefs let their imaginations run wild. Who knows, maybe "Sambar Chicken" will be the next big food trend! In the meantime, we hope these glimpses into our kitchen bring a smile to your face! Suresh Pillai #RestaurantChefPillai #EmployeeEngagement #BrandPersonality #ContentExperimenting

Food Brochure Introduce your business: Start your brochure with a compelling introduction that tells the story of your food establishment. Include information about your background, mission, and what sets you apart from the competition. Highlight your menu: Showcase your menu items with enticing descriptions and appetizing images.

I love Pizza 🍕❤️ Apart from being my absolute favorite thing to have when I go out, I think pizza has been a great source of learning in a lot of aspects. Think about it: what makes the perfect pizza? 🤔 Is it just the crispy crust or just the gooey cheese or the flavorful toppings alone? It is a strategically crafted blend of all of these elements, which actually makes it so good! Will be as good as it is if any 1 of these elements is missing? 👨💻 Crafting a stellar brand for a law firm, in many ways, is all about the ingredients and how they come together to create a memorable experience. Let's talk toppings! Just like a diverse range of toppings enhances a pizza, a multifaceted brand identity showcasing expertise in different legal fields or highlighting the unique personalities of the team, adds depth to a law firm. The crust 🍕 – the foundation of any good pizza A strong brand foundation sets the tone for everything else and ensures consistency across all touchpoints. It's about defining your firm's values, mission, and voice. The cheese 🧀 – holding everything together In branding terms, this represents cohesion and unity. Your communication, visuals, and actions should all melt seamlessly together, reinforcing the firm's identity and building trust with clients. The sauce 🥫 – with a flavorful touch, storytelling adds richness to your brand. Sharing client success stories, highlighting community involvement, or showcasing the firm's journey adds a human touch that resonates with audiences. So, as you savor your next slice of pizza, think about the branding lessons it offers. How can you incorporate the essence of a perfect pizza into your law firm's branding strategy? Let's get creative and cook up a brand that's as irresistible as a hot slice fresh from the oven! 🌟🍴 Also, here's me being happy around a Pizza! 😋 #lawyers #lawfirmbranding #legalbranding #brandstrategy #pizzawisdom #weyoupartner #wyp

The Hamburger Paradox - Custom Speaking Offers vs. Pre-Packaged Offerings (The Hamburger Paradox) If you are wanting a hamburger And you go to a restaurant to get one Would you rather: 1. List out all the items you want combined in a burger specifically 2. Point to the pre-made burger on the menu 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗢𝗳𝗳𝗲𝗿𝘀 𝘃𝘀. 𝗣𝗿𝗲-𝗣𝗮𝗰𝗸𝗮𝗴𝗲𝗱 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀 I made the flawed assumption that everyone would want a custom-tailored session just for their group But remember this Bookers are often busy people with lots to do And tons of other responsibilities So providing a clear Product (Speech/Training) with a clear result makes it easy for them to point and say, "Yes" 𝗧𝗟𝗗𝗥 (𝗧𝗼𝗼 𝗟𝗼𝗻𝗴 𝗗𝗶𝗱𝗻'𝘁 𝗥𝗲𝗮𝗱): • Have at least one Product (Defined speech/training with a clear result)    • Customize as needed (i.e. "Burger no pickles")    • Custom offers can always be available depending on client needs Need help building your "Speaker Products"? Check out the P.S. P.S. The SPEAKER LAUNCH Group Training Cohort Launches June 10. - Find out if SPEAKER LAUNCH is right for you and take advantage of early bird pricing (only available until May 31, 2024): https://buff.ly/4dI26yB If you would like to find out more about using speaking to build you business, comment or DM "Cohort" and I will send you the details! ------------------------------------------ I am The Keynote Crafter, here to help you discover how to craft and deliver a Signature Talk that builds a business Follow for more! 🔔 Click the Bell in my Profile (See all my posts right away!) Follow #PowerfulPublicSpeaker 🤜 Connect with me #communicationskills #keynotespeaking #publicspeaking #storytelling #keynote